2. Philosophy!
Italian, as we are. And living life, the finest thing we’ ve
got, as best as we can.
Style, something to be taken lightly and absolutely enjoyed.

3. Concept and topics!
The
Italian
Lifestyle.
As
simple
in
concept
as
it
is
unique
and
inimitable.
Loved
throughout
the
world.
Pursued,
imitated
and
envied.
Gastronomy.
Fashion.
Design.
Art.
Culture
and
tradiCon.
A
journey
through
the
"Made
in
Italy
lifestyle”,
seen
through
the
eyes
of
those
who
embody
this
carefree
way
of
life,
day
by
day.

4. Characters!
Her:
Chichi,
28
years
olds.
Him:
Tofu,
29.
Common
factor:
crazy
in
love
with
each
other
and
life
in
general.
Both
hail
from
Venice
are
currently
based
in
Milan.
They
leP
behind
the
lagoon
harbouring,
the
Gondolas
and
water
taxis,
whiz
around
city
streets
in
the
quintessenCal
Vespa.
There
is
not
beRer
fit
then
this
young
couple
to
catapult
readers
into
the
"good
life"
of
Italy,
as
they
share
it
with
the
rest
of
the
world.

5. Frame !
The
structure
of
the
site
has
a
simple
and
intuiCve,
in
the
headline
of
the
page
is
a
menu
that
idenCfies
the
different
types
of
subject.
Home | About us | jump ’n’ stile | Italian Lifestyle is… |Video|
Each
topic,
content,
video
and
photographic
image
has
the
possibility
to
be
shared
with
most
of
the
social
networks
in
the
network.

6. Italian Lifestyle is… !
What
is
the
real
meaning
of
Italian
style?
Here
are
the
first
hand
accounts
of
thouse
who
live
e
this
mantra
every
day.
To
accompany
the
“Made
in
Italy"
couple
made
up
of
Chichi
&
Tofu,
“Italian
Life
Style
will
also
feature
the
voices
of
both
prominent
Italian
and
InternaConal
personaliCes
Industry
insiders,
socialites,
professional
peers,
as
well
as
new
friends,
will
be
pulled
from
the
fields
of
popular
culture
and
fashion,
through
the
performing
arts
and
graphic
design
and
even
up
to
the
culinary
art.
E
X
A
M
P
L
E
Name
and
Surname
:
Job:
Italian
Lifestyle
is…
:

7. Eat You Up !
Structuring
food
as
Cme
for
sharing,
through
the
taste
of
the
simple
things;
from
waking
up
to
a
fresh
breakfast,
a
saCsfying
lunch,
aPernoon
tea
Cme
,
a
relaxing
happy
hour,
a
light
dinner
and
someCmes
even
a
midnight
snack.
Also
featuring
the
places
and
tastes
of
the
heart
outside
of
the
home,
which
we
will
familiarize
you
with
thanks
to
the
phenomenal
gourmet
chefs,
bakers
and
sommeliers
that
provide
Italy
its
unique
flavor.
A
separate
column
dedicated
to
food
&
drink
sector,
a
concise
view
on
Italian
culinary
customs,
while
at
the
same
Cme
featuring
a
treasure
of
influences
and
inspiraCons
from
abroad.

8.
Jump into Style!
!
A
fun
way
to
look
at
fashion
from
a
different
perspecCve.
If
unCl
now
the
others
have
looked
down,
prepare
to
have
your
revenge,
now
you'll
be
looking
at
them
from
higher
down!
Today
enter
the
world
of
fashion
you
do
it
differently.
How?
Jumping
in!
Defying
all
laws
of
gravity,
in
fact,
Chichi
&
Tofu
will
show
their
best
"jumps
in
fashion"
and
then
come
back
with
your
feet
firmly
on
the
ground.
Express'
themselves
and
their
own
style,
but
with
a
fun,
self-­‐irony
and
lightness,
never
taking
itself
too
seriously.
Here
is
the
true
meaning
of
fashion.

9.
Tofu addicted
!
Who’s
Tofu
?!?
Who
is
Tofu?
It’
s
the
third
member
of
the
couple!
If
it
is
true
that
3
is
the
perfect
number,
thanks
to
him,
everything
becomes
possible.
Tofu
is
a
kind
of
"super-­‐hero".
A
problem-­‐solving
skills
of
the
modern
era
with
a
retro
feel
connected
to
our
childhood.
The
fluffy,
in
short,
anyone
who
wants
to
Cghten
its
own.
Sweet,
funny
and
entertaining.
His
weapons
are
intelligence,
cunning
and
a
pinch
of
irony.
But
do
not
be
fooled!
Tofu
does
not
always
remain
in
the
shadow
of
his
two
companions
in
adventure,
but
rather
at
the
right
Cme,
jump
out
and
becomes
the
protagonist:
with
funny
poses,
at
the
most
presCgious
and
important
party.
Truly
an
original
idea
of
viral
markeCng
,
thanks
on
his
nature
it
can
expand
exponenCally
over
the
network.

10. Video !
The photographs tell.
Animated ones involved.
If
the
photographs
"stop"
Cme,
videos
are
made
to
revive
it.
The
secCon
is
composed
of
"clip"
that
tell
all
that
this
couple
lives
every
day:
work,
leisure,
travel
to
everyday
life,
from
old
friends
to
meet
new
people,
with
the
main
purpose
to
snatch
a
smile
to
users.

11. Communications strategies!
§ op-miza-on
Seo
/
Sem
§ Content
visible
in
the
body
of
the
page
§ E
-­‐
mail
marke-ng
§ Social
Media
Marke-ng
on
§ Adwords
campaign
crea-on

12. Projection of visits!
Day
Mounth
Year
400000
350000
Facebook
1.000
30.000
360.000
300000
TwiRer
800
24.000
288.000
Instagram
600
18.000
216.000
250000
Pintarest
200000
400
12.000
144.000
Youtube
200
6.000
72.000
150000
Total
3.000
90.000
1.080.000
100000
50000
0
Giorno
Mese
Anno

13.
Collaborations
!
And
more
…

14.
Team
!
!
Erica
Trincanato
(Chichi)
:
Professional
Journalist,
Ceo
and
founder
Nicolò
Toffaloni
(Tofu):
Social
Media
Manager,
Co-­‐founder
Alessandro
Grimaldi
:
Video
Makers
and
video
editor
Jeoffrey
Romano
:
Stylist
Laura
Capri
:
Make
up
arCst
Special
thanks
to
the
photographer
Rocco
Toscani
for
his
help
and
the
supervision
about
the
project
cover.