Engaging with the community using social media. Presented as a Vital Issues Seminar for the Parliament of Australia's Parliamentary Library on Wednesday 23rd June, 2010. A sound recording of this presentation is available here http://www.aph.gov.au/library/pubs/vis/index.htm

1. Engaging the
Community with
Social Media
James Dellow @ Headshift
Unless otherwise indicated, all content is ©2010 Headshift Australasia Pty Ltd.

2. Useless Social Media Stats
52,265 people follow Hamish and Andy on Twitter
(@HamishandAndy).
“People are watching 2 billion videos a day on YouTube
and uploading hundreds of thousands of videos daily. In
fact, every minute, 24 hours of video is upload to
YouTube.” (Source: YouTube)
106,809 People Like MasterChefAustralia on Facebook.

3. Source: Modern Mechanix, August 1935

4. Image credit: Postcard back http://www.flickr.com/photos/76283671@N00/157839007/ CC-BY

5. Photo credit: Fear Uncertainty Doubt http://www.flickr.com/photos/45581782@N00/1805369995/ CC-BY

6. Forget Stereotypes
Photo credit: Vader taking the Oath of Empire http://www.flickr.com/photos/37706566@N00/2432714453/ CC-BY

7. ‣ 40% of UK voters
influenced to some degree
by online campaign
‣ 11% cent recalling
reading political information
on social media and social
networking sites
‣ The 18-24 and then the
25-34 age groups engaging
most with political content
on social media and social
networks
Source: http://www.netimperative.com/news/
2010/may/digital-election-
campaign-2018swayed-40-of
http://www.mumsnet.com/

8. Engaging the Crowd
Photo credit: Crowd http://www.flickr.com/photos/18378655@N00/613445810/ CC-BY

9. http://www.quora.com/

10. http://onesocialweb.org/

11. Location, Location
Photo and image credit: foursquare

12. http://streetcorner.com.au/

13. http://www.livelocal.org.au/

14. Empty train stations
Photo credit: Into the abyss http://www.flickr.com/photos/87393200@N00/408431376/ CC-BY

15. http://microblog.ourcoffs.org.au/

16. http://www.ravelry.com/

17. Community Management
Photo credit: Torres and Co. http://www.flickr.com/photos/40752609@N00/202732002/ CC-BY-SA

18. Online Engagement Framework
This document is licensed under a Crea2ve Commons A5ribu2on 2.5 Australia License.

19. BIG & small Social Media
Photo credit: Little and large http://www.flickr.com/photos/33950445@N04/3449795749/ CC-BY

20. Web 2.0 Technology Types
This document is licensed under a Crea2ve Commons A5ribu2on 2.5 Australia License.

21. Social Inside & Out?
Photo credit: DSCN0180 http://www.flickr.com/photos/60081897@N00/3396133910/ CC-BY

22. Social Innovation
Photo credit: Miguel Herrera. Copyright 2010.

23. http://beta.twobobsworth.org.au/

24. http://www.patientopinion.org.uk/

25. Engagement with Social Media

26. W www.headshift.com
T twitter.com/chieftech
B chieftech.com.au
E james.dellow@headshift.com
Photo credit: Lego people http://www.flickr.com/photos/joeshlabotnik/305410323/ CC-BY