A app designed for children ages 4-6 to draw and interact with friends and family

1. Sloane Danziger
Project 4&5
TITLE: Snappy and short and memorable
“Color Me Bored”
CONCEPT: A one-sentence log line that describes the idea in an appealing way.
This app is designed to inspire children to write and draw, without the mess of
supplies.
CONTENT: A description of the product itself. This may include characters, settings,
story lines, action or interactive elements.
This app designed for Ipads, Iphones, and Andorids. It is meant to work as a
substitute for a real chalkboard, for children ages 4-6, but without the dusty mess. The
app includes a black board background, and a green background, six shades of chalk,
three sizes of chalk, and an eraser. Color Me Bored has all the characteristics of an actual
chalkboard. The eraser needs to be used a few times to fully erase lines, and drawings can
be gone over multiple times to increase the color and thickness. Color Me Bored also
features a draw and guess feature, which allows children to play against another random
child, and guess what each other’s drawings, are. The game has 5 levels, and the picture
that needs to be drawn is given to the child. For example, Level 1 will say “draw a cat”
and the opponent will need to use their best judgment to decide what it is. Each level has
2 chances before the opponent looses and is forced to move on to the next level. Another
feature this app has is “saving” the pictures the child draws, and allowing the pictures to
be shared on Facebook or Twitter, so family and friends can see what the child is
drawing.

2. GENRE & FORMAT: A description of the style or form. What type of content is this? Is
your project live action or animation? A narrative story, non-fiction documentary or quiz
game?
My project is a interactive animated game that can be played via smart phone or
tablet. It is an outlet for children to be creative on their own and also get their minds to
recognize unfamiliar images with the game.
AUDIENCE and DISTRIBUTION: A precise description of the specific demographic
group you seek to reach. Some background information about their needs and
preferences.
This app is intended for children ages 4-6. At these ages, children are becoming
creative and doodling and drawing often, so this acts just as a chalkboard, but virtually.
This game will teach children how to draw certain objects as well as get their brains able
to recognize foreign pictures with the guessing game. In order to play the game or just
doodle, the child needs to have access to a iPhone or Tablet. Other than that, the app is
pretty self explanatory and simple to use.
COMPETITIVE ANALYSIS: A description of other children's media that is similar to
your idea and an explanation of how your idea is better and different
This app is similar to Draw Something, which is also an app for iPhones and
tablets. Draw something allows you to play with your friends or against random
opponents, a guessing game of drawings. Draw something has three levels with a
maximum amount of points for each level. The difference between my app and Draw

3. Something is that Draw Something doesn’t allow you to just doodle and save or upload
your creations. You have to play a game. I give the option of not playing a game and just
using this app as a creative outlet for children.
APPEAL: Explain why children in your target audience will love this new product.
I think children in my target audience will love this product because it is a new
twist on a old fashioned hobby. Chalk has been around for so long, and as a child, I loved
drawing with chalk and playing games. I think children will love the use of chalk with
just their fingertips and no mess! I think parents will also love this app for their children
because it is easy to obtain if you have a iPhone and/or tablet and it’s a no mess fun past
time, that is educational.
DISTRIBUTION: How will your new product reach the target audience?
I plan on reaching my target audience through commercials and ads on children
snacks. I plan on promoting the app on channels such as Nick and Noggin, so that parents
can repetitively see the app and therefore feel more intrigued to get their child involved
with it. Also, I think it would be a good idea to put ads on gummy snacks and even
vitamins so parents and kids have the app in front of their face everyday.
MARKETING/PROMOTION/LICENSING/MERCHANDISING: How will you help
pay for the development of your children's media product?
I plan on proposing my app to investors in hopes that one or more of them will
like it and donate money to the company. If this plan works, I will have enough money to
create the app as well as advertise, and then I plan on making enough to pay every loan
back, while giving up a certain percentage of the company to the investor.