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NOK-NOK
Nok Your kids can open up hundreds of doors that will allow them to experience
the world, its cultures, its languages, and its people while they embark on
Nok countless adventures all from within the palms of their hands, and allthey
have to do is Nok.
IN-APP CONTENT
Nok-Nok is an interactive role-playing adventure game for children ages 6-10 that provides them with the
experience of traveling around the world, learning about different places, peoples, and languages, all while
making new friends. They will love the thrill of adventure and the excitement of meeting other kids. Parents
will rest easy when they find that their kids are learning while they play and all within a safe environment.
Incharacter mode, the player can create a fun avatar that will get to choose between hundreds of doors, each
of which leads to a different location in the world. Once a door is chosen, all the child has to do is Nok and the
door of choice will magically fly him or her to a far off destination to begin an adventure.
Destinations included in the Nok-Nok Game Pak vary from
o A tour around France completing puzzles inside La Louvre
o A trip to China’s Great Wall to barter with local tradespeople
o A trek across the plains of Africa solving poaching crimes
o And over 267 other amazing settings across the world
At each location, the player must play out a scenario in which choices must be made. How else should those
choices be made but by – you guessed it – another Nok! Every time a new decision is to be made, a series of
doors will appear before the player. Each door will play out the remainder of the scenario in a different way
depending on what choices the child makes (sometimes they can be good, sometimes they might be bad)!
Infriend mode, kids can use their avatars to chat with their friends and even other kids from across the world
in a variety of global settings. The safe chat system provides them with pre-filtered messages to choose from
when talking with other members as to avoid inappropriate discussion and introduces them to other
languages as they chat with people from other cultures.
When the player finishes the pre-loaded scenarios in the game or gets tired of the same old experiences,
expansion sets are available in the App so that the fun can go on forever!
Continental Expansion Paks include Time Travel Expansion Paks include
o South America o The Stone Age
o Australia, Down Under o Ancient Rome
o Exploring Antarctica o And many more!
Lucky for those children who like to take breaks or forget about the game – as if those ever come around – the
Nok-Nok Passport will track all of their experience and travels in one handy log. With their Passport’s help,
kids can make their way up the leaderboards, as they gradually become citizens of the world!
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GENRE & FORMAT
Nok-Nok is a game for children developed as a
multi-platform mobile app, both for the
Android Market on Google Play and the App
Store by Apple, Inc. Versatility as a mobile app
allows Nok-Nok the potential to break ground
on the newest and potentially most profitable
market for children’s media. IPads, tablets, and
even smartphones are becoming increasingly One Market
popular among adolescents, as they provide
Many Platforms
constant access to the stimulation they need.
AUDIENCE APPEAL
Nok-Nok aims to please children, both boys and girls, between the ages of six and ten. Children at this age love
adventure; they need to feel involved and encapsulated in whatever it is that they are doing at the moment
that they are doing it.When it comes to games, bright graphics, playful animation, and jubilant voices all add
a significant amount of weight to the fun factor.
Parents, who act as gatekeepers – and ATMs – must also be inclined to buy into the product. Realistic
settings, events, and choices as well as exposure to real world cultures and people act as encouragement for
parents to purchase theapp for their children and allow them to play it day-in and day-out.
PRODUCTDISTRIBUTION MARKET FINANCING
As a multi-platform app, Nok-Nok will be made In order to compensate for startup costs, proposals
available to all consumers with an Android or Apple will be submitted to select investors to build
device via purchase on Google Play or through the venture capital in the project. Once the product
App Store. Through these mediums, parents will be reaches the market, revenue will begin to develop
able to buy the $0.99 starter App. Once the game from game purchases and the product will sustain
has been opened, in-App purchases of several its own income as purchases of in-App expansions
$0.99 expansion sets will be made available. increase and the game expands multi-nationally.
COMPETITIVE ANALYSIS
As an app that provides potential as a social media device, Club Penguin acts as a direct competitor to Nok-
Nok. This specific competitor enables children to interact with other kids from around the world via the
Internet. Nok-Nok will instantly differentiate itself from this market through its use of native cultures and
languages in similar conversational settings.Dora the Explorer is an equal competitor through the medium of
a television because of its qualities of adventure and participation. Since Nok-Nok is a mobile App, its players
will be granted an even greater opportunity to interact with the game and explore the world on a more
regular, on-demand basis. Its realistic scenarios based on real-life events will bring this type of game to an
even higher new level.
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