China travel company case study

1. Roy Graff Managing Director ChinaContact www.chinacontact.org China case study

4. Where Chinese go?

5. Destination breakdown as office matures

6. GTA at international travel fairs

7. Politics

8. SWOT analysis Unique selling points Challenges Opportunities in China Market concerns First European company with Inbound/domestic license. Strategic locations in China Technological advantage Worldwide support network for sales, distribution and service. Technology available is not matched by current infrastructure Prevalent business model is different to gta’s First mover advantage Fast growth in all tourism areas Expanding middle class Relaxation of outbound travel regulations Increased exposure of China abroad Recurring disasters/global politics Competition increasing from 2005 Protectionism for local companies