This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
11. Previous Research Control system What Motivates Franchising? • Comparing franchised / independent restaurants • Resource Scarcity ( The effect of resource scarcity on the proportion of franchised outlets) Which industries are more franchised? Which regions are more franchised? Moral issues
Combs, J. G., Michael, S. C., & Castrogiovanni, G. J. (2004). Franchising: A Review and Avenues to Greater Theoretical Diversity. Journal of Management, 30 (6), 907-931. Lafontaine, F. (1992). Agency theory and franchising: some empirical results. RAND Journal of Economics, 23 (2), 263-283.