This is just an outline. I made this powerpoient for fun. :p

1. HTM 499 Individual ProjectFall 2008 Feasibility Study on Website Construction and Online Marketing Suh-hee Choi

2. Table of Contents 1. Identification of need 2. Identification of market group 3. Business concept 4. Mission statement 5. Decision model 6. Competitor analysis 7. Bottom line questions 8. Website construction and design

3. 1. Identification of Need The Internet is getting more efficient tool for providing information and building relationship with customers Small-sized restaurants with limited budget should market efficiently with well-made websites. This project is a feasibility study of constructing a website for a middle-sized local restaurant.

4. 2. Identification of Market Group West Lafayette 43.9% -- 20 to 24 years old 65% -- 15 to 34 years old West Lafayette + Lafayette 40 thousand people --15 to 34 years old Main visitors of the website residents of Lafayette and West Lafayette strongly appeal to teen-agers and young adults Purdue University memgers -- high accessibility to the Internet  Online marketing will be effective to our business.

5. 3. Business Concept Restaurant concept : entertainment restaurant in class. “eatertainment” concept (Lack of “experiential restaurants” in the greater Lafayette area  running entertainment restaurant will be successful) Enjoyable atmosphere Website also should incorporate the concept of being “energetic, fun, noisy, unique, exciting, active, and open,” as discussed in class.

6. 4. Mission Statement Paragraph 1 potential visitors of the website the importance of online marketing clarifying the core value we can propose from online communication. Paragraph 2 website domain name and its appearance characteristics of our website and its structure emphasized function rather than sophisticated design we will ask a website design company to construct the template and will utilize the website and manage by ourselves after the construction Paragraph 3 special service provided

7. 5. Decision Model

8. 6. Competitors Analysis Casual dining restaurant -- Applebee’s Red Lobster Dave & Buster’s ESPN Zone

9. 7. Bottom-line Questions Isn’t it an excessive investment to construct and use website as a marketing tool? Studies show that website is a good way to communicate with customers and to induce customer satisfaction and loyalty, if managed well. Does online marketing really work? Adequate responses to the customers’ feedback will significantly enhance the opportunity to lead customer’s satisfaction.

10. 8. Website Construction and Design 1) Websites for small local restaurants – a case study of Chinatown Ice Cream Factory (CICF) in New York City

11. 8. Website Construction and Design 2) Website construction – budget WPromote (www.wpromote.com) provides service to construct basic websites with $1495.

12. 3) Website contents Paying attention to meet the five levels of customer relationships -- basic, reactive, accountable, proactive, and partnership concept of our website should be compatible to the theme of our restaurant energetic, fun, noisy, unique, exciting, active, and open bright  will benchmark the concept that Dave & Buster’s and ESPN Zone’s websites 8. Website Construction and Design

13. Logo / Home 1. Basic Introduction Bar/ Snacks Menu Game Link to Blogs Food/ Beverage Location Link to User-created Videos (Youtube) 2. Reactive map Online Reservation Promotion Contact information Link to Bulletin Board 3. Accountable Feedback Customer Service FAQ Link to online Social communities 4, 5 Proactive& Partnership Membership service Registration for Newsletter

14. 4) Additional consideration effective management of online communication channels is required. Full-time staff members who are responsible for marketing and customer relations should be trained well to keep track of our restaurant’s information customers’ trends and participation 8. Website Construction and Design