Learn about how mobile penetration and design affects payment

1. Future of Payment &
Startups
Choon Yan, Startup Advocate - Asia Pacific
Twitter: @battlechoon
1

2. Web, Mobile and Offline Monetization paradigms…
Subscriptions (Freemium, Premium, …)
Revenues sharing
(e)-commerce (physical and digital goods)
APIs charge per usage
Mobile Paid Apps
ADV based models
Affiliate network
2

3. Retail Commerce 2.0
Accelerating The Innovation
Contextual Mobile Commerce
3

4. In total there were around $15
trillion in retail transactions
in 2013, so the growth
potential is enormous.
Source: Gartner
4

5. Hardware-Centric Solution
Retail Commerce 2.0
Software-based Solution
with mobile consumer hardware
Address the Micro-Merchant
On-the-go Payments
Consumer Hardware
Data-centric
5

6. Source: Gartner, IDC, Enders Analysis
Mobile Growth Is Exploding
6

7. Global Mobile Traffic is forecasted
to be ten times more from 2013 to 2018,
reaching 15.9 exabytes
source: statista.com
7

8. Contextual Mobile Commerce
Possible Mobile Context
Stated Preference
Past Behaviour
Location
Time and Date
Motion
Social
Identity
….in the Near Future
Temperature
Altitude
Heartbeat
8

9. Startups are building
Context-Driven
experiences
9

10. 10

11. Simplicity with Design
11

12. Time-saving and Convenience
12

13. Curated Content
13

14. Uber Review - Connect Upon Entry
14
Empower the users by offering:
Branding
Information
Search
Incentives
Call to Action

15. Uber Review - Personalised Experience
15
Seamless experience through:
Stated Preferences
Past Behaviour
GPS Location

16. Uber Review - Simplified Design
16
Simplicity is bliss:
Minimum Input
Stated Preferences
Transparent Payment

17. Measuring Success - Data Analytics
17
Understanding through:
Segmentation, Funnels, Retention, People, Revenue

18. Entrepreneurship Journey Is Lonely and Tough
18

19. Takes no equity
Gives free professional space
Provides mentorship
Access to business connections,
angel investors and VCs
Innovation Spaces
New York City, Boston, London
and Chennai
19

20. Waive Fees up to 18 months for USD
$50K in PayPal fees & first USD $100K
in Braintree Total Payment Volume
Attend Workshops, Consultation Hours and
One-on-One time for Technical and Business
Topics
Mentor
Fees
Enjoy White-Glove, dedicated
customer service to answer your
question and help you scale
Support
What’s in it for the Startups? http://blueprint.paypal.com
20

21. And many others…
Current Partners
21

22. 22
Thank You