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2. Pay attention to
what is being said
Keep in mind that there is
likely some truth to the review
(even if it is derogatory or
exaggerated).
By carefully considering what
you are adding, you may be
able to pinpoint some areas
where our business could
legitimately use some
betterment.
3. Respond. Means sending a private message
to the reviewer, asking what you
may do to remedy the situation,
and then posting publicly that
you are sorry the reviewer feels
that way, and that you would like
the chance to make things better.
It is always a sign of good
business to offer a viable
solution to the problem. Others
who read the review will see this
as a testament to your
commitment to customer
service.
4. Things to avoid.
Don’t ever ignore a bad review.
That’s probably the worst thing
you could do. Don’t ever deny your
own responsibility in the matter,
or attempt to justify bad
business; if something truly went
wrong, acknowledge it. Don’t let
your emotions get in the way of
providing a neutral, diplomatic,
and genuine response.
5. Be realistic.
Be realistic in thinking that you will
inevitably get some negative
reviews, and focus on creating
positive outcomes, rather than
dwelling on negative feelings.
6. Online reputation management is a complex process, but it
is also tantamount to your business success. To make the
most of your online reputation, you may want to enlist the
help of qualified and competent professionals like us,
SPANCEPT. We can be reached by email:
consult@spancept.com or visit us at: www.spancept.com.