1. Company profile
May 2012 factsheet
Company profile Incorporated in 1765, when Adriaan
Wessanen started to trade in
‘mustard, canary and other seeds’
Royal Wessanen is a leading company in the organic
food market in Europe. In 2011, Wessanen generated Distinguished with title Royal in
1913
revenue of €706 million with 2,000 employees.
Headquarters in Amsterdam (NL)
Royal Wessanen
Since 1959 listed at NYSE Euronext
Operating mainly in France, the Benelux, the UK, Germany and Italy, we
Amsterdam (WES NA)
manage and develop our brands and products in the grocery and health
food channels. Our brands - such as Bjorg, Whole Earth, Zonnatura, Market cap ± €180 mln (1 May 2012)
Clipper, Bonneterre, Ekoland, De Rit, Allos and Tartex - are pioneering No. of shares outstanding 75.7mln
brands in the organic food markets.
Next to our leading position in organic food businesses, we also produce
and market frozen snack products (Beckers, Bicky) in the Benelux
(Frozen Foods) and fruit drinks (Little Hug) and cocktail mixers Daily’s) in
the USA (ABC).

2. Factsheet May 2012
Strategic objectives 2012-2014 In € million Q1 ‘12 Q1 ‘11
Topline growth Revenue (continuing operations) 171 179
o Grow core brands & core categories Normalised operating result 3.0 7.0
o Build strongholds in new markets Net result, attributable to equity holders 1.5 4.5
o Country specific growth strategies Operating cash flow (continuing operations) (5.8) (5.2)
o Launch fewer, bigger, better innovations Net debt 57 37
o Execute acquisitions shortlist
Profitability improvement
o Central sourcing savings
o Pricing strategies towards customers
o Improve operational excellence with SAP
o Filling own factories
Revenue split Q1 2012
Enablers
13
1
o Improve talent performance management 244 Grocery
13
1 HFS
o Simplify how we conduct business
Frozen Foods
o Activate Organic Expertise Centre, integrate quality 247 ABC
Organic, what is it?!
• All organic food is GMO-free (genetically modified
organisms) and food colouring is prohibited
• No artificial fertilisers are allowed
• Usage by food manufacturers of additives and
processing aids is restricted
• Strict rules the ways that animals must be
cared for
• Organic food has been grown and processed
according to EU regulations
• It is controlled by a unique certification system
to make sure that it meets these requirements
• National certifications, such as AB in France, EKO
in the Netherlands and Bio in Germany
• In addition, a European certification applies since
July 2010
An attractive market with significant
potential
• European market €21bn in size (2011)
• Per capita consumption still low, but rising
• Organic food increasingly engaging mainstream
consumer General enquiries
Phone +31 20 3122 122
Twitter @RoyalWessanen / www.wessanen.com
Press, investor and analysts enquiries
Carl Hoyer, VP Corporate Communications
Phone +31 20 3122 140