An overview (updated per Sept 2012) of what Wessanen is, what we do and where we stand for. Includes market overview and sustainabiltiy

1. Royal Wessanen
A leading player in organic food in Europe
An introduction to who we are,
what we do
and where we stand for
September2012
www.wessanen.com @RoyalWessanen

2. 2
In a nutshell
A leading European organic food player
 Own operations in Benelux, France, Germany, Italy, UK + export operations
 Pioneering brands | indulgence & nutritional
 Well-managed supply chain | Strong focus on quality, innovations, brands
 Factories in UK (tea), Germany (vegetable spreads) (cereals/bars/spreads/honey) and Italy
(soy drinks)
 Turnover about €600mln (2011) | 1,600 employees
Organic food market
 Attractive part of food market | growing | low per capita consumption | market size €21bn
 No colouring/flavouring | GMO-free | no artificial fertilisers | animal health
 Unique certification system | grown and processed according to EU regulation

3. 2011 revenue €594 mln
19%
41%
40%
3
Grocery
Revenue €244 mln
Norm.EBIT €18.0 mln
Frozen Foods
Revenue €113 mln
Norm. EBIT €2.3 mln
HFS (Health Food Stores)
Revenue €248 mln
Norm. EBIT €5.0 mln
Non-allocated & eliminations
Revenue €(11) mln
Norm. EBIT €(11.5) mln
Discontinued operations ABC
Revenue $... mln
Norm. EBIT $... mln

4. 4
Wessanen FY2011 overview
Revenue
244
248
113
Grocery HFS FF
EBIT before exceptionals
excl non-allocated
18,0
5,0
2,3
Grocery HFS FF
FTEs (at year end)
379
639
501
63
Grocery HFS FF HQ
Average Capital Employed
63
84
51
11
Grocery HFS FF HQ
€589mln €14mln
1,582 €208mln

5. 5
Content
Page
6. What is organic? / markets
9. A rich history
11. Our Vision, mission & strategy
15. Strategic objectives 2012-14
23. Our business principles / sustainability

6. 6
What is organic?!
Strict criteria to be allowed to be labelled organic
Demonstrably free from GMO, pesticides and growth hormones
Strict rules on animal welfare
Severe restrictions on fertilisers, herbicides and pesticides
Severe restrictions on additives and processing aids
All about being produced and processed in line with organic principles
Organic products promote health and well-being
Holding benefits for the planet and for future generations
All about nutrition and taste !
Organic food is controlled by a unique European certification system
At Wessanen, our vision is to make our organic brands most desired in
Europe

7. Attractiveness organic food markets
European organic food an attractive, growing segment
 Size €21 bn; 2011 growth around 6%
 <3% of total European food market
Increasing consumer appreciation
Still low per capita consumption
 European Union €30 p.a.
 Switzerland €150, Denmark €140, Austria €115, Sweden €85
 Germany €75, France €55, Netherlands €50, Belgium €40
 UK €25, Italy €20, Spain €15
Consumers increasingly convinced of benefits of organic food
regarding health, taste and environment
Grocery and Health Food Stores channels developing at different growth path
 Decline percentage of households shopping in HFS channel in
the Netherlands halted
7

8. 8

9. 9
A long and rich history
 1765 - Incorporated around river De Zaan
 Adriaan Wessanen started to trade in mustard, canary and other seeds
 Around 1910 introducing first consumer products such as
oatmeal and cocoa
 1913 - Distinguished title Royal (99 years !)
 1959 - Listed on Euronext Amsterdam
 2009 - Strategic reorientation  focus on organic food in Europe
 2012 - To make our organic brands most desired in Europe
 2015 - Marking 250th anniversary of Wessanen

10. 10
Transformation 2009-12
0
400
800
1200
1600
2009 2010 2011 2011 Pro Forma
KK, LR, Righi, PANOS
TOL NA
ABC *
Frozen Foods
Kalisterra
Tree of Life UK
Clipper (March '12)
Health Food Stores (HFS)
Grocery
10
10
712 706
1,586
As of 2009: focus on organic food in Europe
694
In € mln

11. 11
Our Vision
“To make our organic brands most desired in Europe”
GROCERY HEALTH FOOD STORES

12. 12
Our Mission
“Our organic food, your natural choice”

13. 13
Brands
Three business models
Description
Sourcing/developing, marketing
and selling own brands
• Including distribution to distribution
centers and/or stores
Countries, Brands & Entities
France: Bjorg
Benelux: Zonnatura, Biorganic, Merza
UK: Clipper, Kallo, Whole Earth
Germany: Whole Earth, Culinessa, Bjorg
Italy: Bjorg, Efficance
Sourcing/developing, marketing
and selling own brands to HFS
• Via wholesaler in Germany
• Direct to stores (France, NL)
France: Bonneterre, Evernat
NL: Ekoland, De Rit
Germany: Allos, Tartex, De Rit
Brands
Sourcing, category management,
sales and distribution to HFS stores
• Focus on full range (ambient and
fresh) of products
• Focus on high share of products per
store
France: Bonneterre, Biodistrifrais
NL: Natudis, Kroon
Belgium: Hagor
Whole-
sale
Business
Grocery
Health
Food
Stores
(HFS)

14. 14
Driving our brands in 2 channels
Profile
Developmen
Opportunity
Wessanen
Focus
Health Food Stores Grocery
Small – independent - large exclusively
organic assortment
Concentration - modern formats
Attract & activate mainstream consumers -
innovative concepts
Professional chains - organic core assortment
Dedicated shelf results in strong growth
Build credibility and profile through strong
organic ranges
i) Building powerful brands - large ranges -
moving from push to pull marketing
ii) Wholesale (NL, BEL, FR)
iii) Retail formulas (NL)
Focus on fewer, bigger brands
Aggressive growth - powerful in-store marketing
All countries
Profile
Development
Opportunity
Our Focus

15. 15
Content
Page
6. What is organic? / markets
9. History
11. Vision, mission, strategy
15. Strategic objectives
23. Business principles / sustainability

16. Strategic objectives 2012-14
16
Strategic focus Activities
Topline growth • Grow core brands
• Grow core categories
• Build strongholds in new markets
• Country specific growth strategies
• Launch fewer, bigger, better innovations
• Execute acquisitions shortlist
Profitability
improvement
• Central sourcing savings
• Pricing strategies towards customers
• Improve operational excellence with SAP
• Filling own factories
Enablers • Improve talent performance management / building connected
leadership
• Simplify how we are conducting business
• Activate Organic Expertise Centre (OEC), integrate Quality

17. Strategic objectives 2012-14
17
Strategic focus Activities
Topline growth • Brand activation e.g.
• Bjorg during ‘Atelier bio’ weeks in France
• Gayelord Hauser
Atelier bio nut Leclerc Albi

18. Strategic objectives 2012-14
18
Strategic focus Activities
Topline growth • Brand activation e.g.
• Ekoland in Amsterdam area
Atelier bio nut Leclerc Albi

19. Strategic objectives 2012-14
19
Strategic focus Activities
Topline growth • Category innovations e.g.
• Bjorg tea
• Zonnatura Kikker and nut bars
• Whole Earth chocolate spreads
• Ekoland fruit juices

20. Strategic objectives 2012-14
20
Strategic focus Activities
Topline growth • Acquisitions (Clipper)
• Assortment line-up and brand activation
• Preparing for European roll-out in early 2013
Clipper ‘Congo’ TV ad
aired in spring

21. Strategic objectives 2012-14
21
Strategic focus Activities
Profitability
improvement
• Gross margin improvement - in particular in Grocery - both in
2011 and 2012
• Deployment of SAP in France, the Netherlands, UK
• Germany and Clipper planned for
• Filling the factories in Germany with product categories such as
breakfast cereals and pasta sauces

22. Strategic objectives 2012-14
22
Strategic focus Activities
Enablers • Leadership programme in first half 2012 for top-65 of Wessanen
• Practical toolbox to accelerate the execution of the strategy
• 4 CBT teams to boost innovations
• Organic Expertise Centre up-and-running

23. 23
Content
Page
6. What is organic? / markets
9. History
11. Vision, mission, strategy
15. Strategic objectives
23. Business principles / sustainability

24. 24
Wessanen business principles
 Compliance with laws: being a responsible partner in society,
acting with integrity towards all stakeholders and others who
can be affected by our activities
 Environment: in line with commitment to sustainable
development, we will do all that is reasonable and practicable to
minimise adverse effects on the environment
 Product safety: we aim at all times to supply safe products
and services
 Free market competition: we support free market
competition as basis of conducting business; we observe
applicable competition laws and regulations
 Child, bonded and forced labour: under no circumstances we
are making use of forced or bonded labour; we do not employ
children in violation of relevant conventions of ILO
 Human rights: we support and respect human rights and
strive to ensure that our activities do not make it an accessory
to infringements of human rights
We expect suppliers and business partners to comply with the above principles

25. 25
Commitment to minimise environmental impact
 Committed to minimising impact on environment by
measuring and monitoring the effects of our operations
 All our organic products are free of GMO
 We are working on reducing our CO2 footprint and usage of
water
 Additionally, organic products do not use pesticides,
therefore contributing to a decrease
 ISO 14001 is an internationally recognised standard for
embedding processes to analyse and reduce our impact on
the environment

26. 26
Wessanen’s supply chain

27. 27
Palm oil - member RSPO
 Palm oil is important, versatile raw material for food
 Only be cultivated in tropical areas of Asia, Africa and South America
 Concerns that demand causing expansion of plantations into eco-sensitive areas
 Since March 2011 Member of Roundtable on Sustainable Palm Oil (RSPO)
 Global multi-stakeholder initiative
 Encouraging sustainable production/use palm oil
 Wessanen commits to organisation’s objectives
 In 2011, we developed policy to govern palm oil sourcing and guidelines for implementation in
partnership with our suppliers
 Committed to switching palm oil to RSPO certified sustainable palm oil during 2012-13
 RSPO certified segregated palm oil for organic
 GREEN PALM certificates for conventional

28. 28
Organic Expertise Centre (OEC)
 Establishment internal expertise center - named OEC - in 2010
 To stimulate exchange of knowledge / experience that is widely available
within Wessanen
 To educate and inspire our internal / external stakeholders in organic values
 Specialists join forces and work on pan-European issues
 To legitimise our position in organic world by championing the organic case
 Focal areas will be:
 Training (incl. training package for newcomers)
 Knowledge building by teaming up with external researchers and experts
 Lobbying to promote organic food
 Communication for more general awareness / knowledge of organic food

29. 29
Employee engagement
 WEacademy
 2012 Leadership development programme
 Focus on strategy execution, connected leadership
 Employee turnover is a key focus area
 Competency model deployed
 Defines behaviour expectations for all employees
 Translates ambitions/values into behaviour
conventions and skills
0
40
80
120
2009 2010 2011
Injury severity rate
0%
25%
50%
75%
100%
Executives Managers Associates
Men Women
0
2
4
6
8
2009 2010 2011
Injury frequency rate

30. Royal Wessanen nv