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Social
Innovation
Camp
Nov 2008
Submission
support
presentation
Meet Joe.
?
He oen
gets post he
doesn’t
really want.
But not
enough to
call
companies,
and ask
them to stop
sending it.
So he throws
it away.
He knows
it’s wasteful.

But hey.

He’s busy
and he has a
life to live.
This story
keeps
happening
across the
country.
The Result?
Sixteen
billion items   16,000,000,000!
of junk mail
each year.
More than
137 million
tonnes of     137,000,000!
junk mail
waste each
year
25% of
 household      TWENTY FIVE
paper waste    PERCENT - oh, you
                  get the idea.
is junk mail
Won’t
someone
think of the
children
trees?
(ahem)
It’s enough
to make you
to go...
              Postal
Postal is an
app
designed to
stop this      Postal
story
happening.
Here’s how
the new
story is now   Postal
different...
Joe gets
direct mail
from
NiceCorp.

He doesn’t
really want
it.
He can’t be
bothered to
stay on hold
with an
0845 line.
He’s too
lazy to sign
up with the
UK Mail
Preference
Service
But he can
just about be
bothered to
send a text
message to
a SMS
shortcode.
(i.e.68604)
Whenever
Joe gets              3G
                                     Carrier Name
                                     Th 04/17/2008




mail he                    POSTAL
                           NICECORP NOKIA N95
                                     240 X 320




doesn’t               Soft Button                Soft Button




want, he
texts Postal
[company
name]
  (thanks twitter!)
Postal sends
a polite
email on his
behalf
asking for no
more
junkmail.
 (thanks, thenag.net!)
Postal
follows up
each week
for Joe...


 (thanks mySociety!)
...until he
gets
confirmation
that he has
been
removed.
Postal tells                  CO2 saved Paper saved
him how                        (tonnes)   (tonnes)

much paper         Just you      0.5       0.15
and CO2 he         You and
and other          everyone
                    else on
                                5670       3000
users are           Postal

saving by
doing this.
  (thanks AMEE!)
Postal also                                 Nicecorp   NastyCorp
lists publicly                  Response
                                            4 days     26 days
how                               time

responsive                      CO2 used
                                 (tonnes)
                                             400k       1.8bn
the company                       Paper
is, and its                       used
                                (tonnes)
                                              150       45,000

impact.
(thanks getsatisfaction.com!)
He feels
smart, green
(and slightly
smug).
Doing this
gives other
benefits.
When he
moves
house,
updating his
address with
Postal
updates it
everywhere.
  (thanks openid!)
Postal
provides a
dashboard
for his postal
mail - he
can switch
mail on and
off at will.
   (thanks oAuth!)
Why would
NiceCorp
play ball?
Carrots, not
sticks.
Joe may not
want direct
mail form
NiceCorp...
...but he
might up for
                .ical
for switching
to their
podcast,
email
newsletter,
rss feed etc.
Postal gives
Joe a way to
control how    .ical
he hears
from
NiceCorp in
ways that
suit him
best.
This means
he’s more
                .ical
likely to
actually care
about what
he’s sent,
and act on
it.
Old and
busted:
.ical

Brand new
hotness.
Go
Don’t let
junk mail
drive you
mad.        Postal
Feedback?
             Say hi on twitter:

See you on   chris_d_adams
 the 19th!   derfred
             willustration
             kiran255

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Postal: SiCamp Nov 2008 Submission Presentation