Social Media Is Not Internet Marketing
Social Media is an obnoxiously hot topic. We have all listened, watched, and read about this ‘gotta have it’ new Internet trend and how it is revolutionizing the way in which businesses reach their target markets. Determined not to be left behind (many of us still traumatized from slow Internet adoption in the 90’s), business professionals are eager to learn how Internet tools such Facebook, Twitter, blogs, YouTube, etc. can be leveraged to drive business value and elevate brand awareness. However, as the topic of Social Media is so broad, the majority of marketing professionals are approaching Social Media as another component of their Internet Marketing strategy. What we don’t get is that Social Media is NOT Internet Marketing. This is a ‘true confessions’ session where I - an ‘old school’ Internet marketer - shares my own struggles with this realization, the social media mistakes I've made (and contributed to), and how we can learn from those experiences to build relevant, value-added social dialogues to engage our prospects and customers. This presentation covers: - The Social Media Gold Rush - Why there isn’t a pot of gold at the end of the rush - My top five Social Media Blunders - How to find your authentic Voice and how it evolves into Strategy
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Social Media Is Not Internet Marketing
- 1. Social Media Is Not Internet Marketing A True Confessions Story
- 5. Social Media Gold Rush (Continuing on…for those of you still in the room)
- 6. Social Media in a Single Slide Leveraging social, Internet-based tools to share information, content, and messages Flickr - the waving cat
- 7. Social Media Motivations Connecting Sharing Discussing
- 8. Just One Growth Example
- 9. Gold Rush! US - Public Domain There’s money in them thar Tweets!
- 10. Why Companies Are Joining In
- 12. The Business Case Flickr - tao_zhyn
- 13. The Results S. P. Enterprises, Inc.
- 15. Wild Social Media Growth
- 16. The Social Media Puzzle
- 17. Individual Pieces Do Not Fit
- 19. Learning From My Mistakes Top Five Social Media Mistakes
- 25. So What Do We Do? Removing ‘Marketing’ From Social Media
- 30. How Do We Get There? Shaping Your Personal Brand
- 34. Let’s Discuss (Hopefully someone is still here to read this slide)