The document discusses different strategies for website promotion and internet marketing. It outlines search engine optimization techniques including on-page and off-page optimization. Some key factors that can increase website traffic are discussed as search engine optimization, content creation through blogging, social media marketing, and paid advertising. The overall goal is to help businesses increase online visibility and traffic to their websites through various online marketing channels and techniques.
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Internet Marketing Strategies
Search Engine Optimisation1
Social Media Marketing2
Video Production3
Article Writing4
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How can I do seo for my site?
On Page
Optimisation
ON Page
&
OFF Page
Off Page
Optimisation
Title Optimisation
Meta Tags Optimisation
Keyword Optimisation
Important HTML Tags
Image Optimisation
Link Optimisation
Local listing (Geographically)
Video Promotions
Business Reviews
Document Sharing
Article Submission
Social Networking
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Search Engine Optimisation (SEO)
Search Engine Optimisation is the process of increase the traffic and visibility
of Website in different SERP's (Google,Yahoo, Bing & more..) As an Internet
marketing strategy, SEO considers how search engines work, what people
search for, the actual search terms or keywords typed into search engines and
which search engines are preferred by their targeted audience.
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SEO Hierachy of Needs
Usability &
Web Design
Keywords &
Content
Link Development
Site Architecture & On page Elements
Analytics & Web Intelligence
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Internet Marketing Tool Kit
Channels Technology
Website
Online Ads
Email
Blogs
Podcasting
Personalizaton
Search
Site Merachandizing
CRM System
Brand Reputation
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What Factors Do You attribute to
Traffic Increase ?
Blogging (unique content)
SEO
Social Media
(e.g – Facbook,
twitter, linkedin
Paid Ads
(e.g – PPC,
Google Adwords)
42.33%
30.10%
20.86%
6.62%