Identifying & Creating Nonprofit Content and Content Strategy
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"Extending the Reach and Influence of Nonprofits with Social Media" presented to the United Way on 4 June, 2013. This is only my portion of the presentation -- there are other presenters. I will add the whole deck when I get their approval.
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Identifying & Creating Nonprofit Content and Content Strategy
- 1. United Way Worldwide Identifying & Creating Nonprofit Content and Content Strategy Extending the Reach and Influence of Nonprofits with Social Media #nonprofitsm
- 2. June 4, 20132 Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. Email: chris@unisonagency.com Twitter: @chrisabraham Google+: rnnr.us/plus Facebook: facebook.com/chrisabraham LinkedIn: linkedin.com/in/chrisabraham Blog: chrisabraham.com Mobile: +1 202-352-5051 Hashtag: #nonprofitsm Chris Abraham #nonprofitsm
- 3. June 4, 20133 • Your Organization • Your illustrious history • Your noble vision • Your past wins • Your narrative • Your Staff • Empower personal brand development • Your Industry • Industry news and happenings • How do you influence the industry? • How does your industry influence you? Content Strategy #nonprofitsm
- 4. June 4, 20134 • Your Issue • Stop preaching to the choir • No inside baseball or wonking out • Remediate, remediate, remediate • The News • The news effects us all • How are you part of the news? • How does it effect your nonprofit? • The Influencers • Share the news of others – best way to connect • People always notice retweets, shares, etc Content Strategy #nonprofitsm
- 5. June 4, 20135 • Social Media • Online Influencers (Facebook, Twitter, LinkedIn, etc) • Twitter Lists (Create Your Own or Discover Public Lists) • Keywords & Hashtags (Hitchhike or Create) • Who do the influencers follow? • Mainstream Media • Mainstream Media Clipping Services (Meltwater News) • Mainstream Media Email Alerts (WaPo, FT, NYT, etc) • Organizations’ & Associations’ Email Lists • Internet Search • Google Alerts Sourcing News #nonprofitsm
- 6. June 4, 20136 • Feeds & Newsreaders • Netvibes • NewsBlur • Feedly • The Old Reader • Reeder • NetNewsWire • Flipboard • (TweetDeck) • Blogs • Alltop, Technorati, Google Search, Blogroll Sourcing News #nonprofitsm
- 7. June 4, 20137 Follow Influencers #nonprofitsm
- 8. June 4, 20138 Like Facebook Pages #nonprofitsm
- 9. June 4, 20139 Add Google+ Pages #nonprofitsm
- 10. June 4, 201310 Twitter Lists #nonprofitsm
- 11. June 4, 201311 Meltwater News #nonprofitsm
- 12. June 4, 201312 Google Alerts #nonprofitsm
- 22. June 4, 201322 Outsourcing When social media isn’t your core competency Or, let’s be honest, you really hate social media • When you can’t put the time in to do the reading • When you don’t enjoy doing the writing • When you haven’t mastered the art of social media grammar, protocol, hash tagging, semantics, timing, or format • When you’re not yet in tune with the social mediasphere When you need to extend and expand the volume, texture, and consistency of your content coverage • Social media is a 24/7/365 commitment #nonprofitsm
- 23. June 4, 201323 Social Media Maxima #nonprofitsm
- 24. June 4, 201324 Thank You! If you have any questions at all, you can reach me directly: Email: chris@unisonagency.com Mobile: +1 202-352-5051 Twitter: @chrisabraham Google+: rnnr.us/plus Facebook: facebook.com/chrisabraham LinkedIn: linkedin.com/in/chrisabraham Blog: chrisabraham.com Socialmedia.biz: socialmedia.biz/author/chrisabraham Biznology.com: biznology.com/author/chrisabraham/ Huffington Post: huffingtonpost.com/chris-abraham/ #nonprofitsm