Top Social Solutions for Acquiring and Retaining Members in 2009

TOP SOCIAL SOLUTIONS FOR ACQUIRING & RETAINING MEMBERS IN 2009

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHO IS SMALL WORLD LABS?

Tough times Reality: Economic conditions are impacting associations across the board, both in mission and in membership.

[object Object],[object Object],[object Object],social media creates an environment where your users can congregate to: WHAT IS SOCIAL MEDIA?

With social media Associations become… ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT CHRIS BAILEY

Social Solution #1 Connections The Tale of the Diabolical Directory “ A classic tale of obsolescence…” One association missed a crucial member need due to their cherished directory How? They merely transferred their paper directory to an online format What happened?

Social Solution #1 Online Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Online Communities allow your members to: The Value of Connections:

[object Object],Source: AT&T, 2002

NEXT STEPS: Online Communities ,[object Object],[object Object],[object Object]

Social Solution #2 Conversations The Tale of the Alarming Loudspeaker “ A woeful tale of one-way communication…” One association’s consistent approach to keep doing what it’s always done How? A continuation of old practices like brochure website and outbound-focused publications What happened?

Social Solutions #2 People-Powered Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Personally-powered communications that allow your members to Value of Connections:

[object Object],Source: Rubicon Consulting, October 2008

NEXT STEPS: People Powered Communications ,[object Object],[object Object],[object Object],[object Object]

Social Solution #3 Outreach The Tale of the Abominable Advertisement “ A terrifying tale of mass media mayhem…” One association’s noble intention: to spread the word about the benefits of their profession How? Via billboards, nationally televised PSAs, a Got Milk -like ad campaign What happened?

Social Solution #3 Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Existing external networks that leverage your members’: Value of Outreach:

[object Object],Source: eMarketer, 2009

NEXT STEPS: Outreach ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Some Final Keys

Sam Eder [email_address] @sameder Chris Bailey [email_address] @chris_bailey www.smallworldlabs.com Thank You! www.gravit8.com

Top Social Solutions for Acquiring and Retaining Members in 2009

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Top Social Solutions for Acquiring and Retaining Members in 2009