1. What can brands/agencies learn from music industry marketing? Inspired by a post from @danhauck here http://bbh-labs.com/5-things-agencies-can-learn-from-music-labels And two years working with a certain lovely label

2. Understand the specific behaviours and attitudes of your audienceS

3. Understand how they will relate to each other and how your idea will move

4. We need to evolve at speed whilst staying true to the corefor people to care

5. Have the balls to try stuff when you know it won’t all work

6. (Charm) Don’t tease “Wait is not a word in the vocabulary” David Joseph, CEO & Chairman Universal Music

7. Responding to buying vs liking in real time

8. Always look for new models before your old one is dead