Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com

1. social media for
publishers
Understanding disaggregation,
distribution, social software,
and the way we are moving in
media consumption chris brogan
president
New Marketing Labs

2. social
media

3. chris brogan
this is my head.
i look mostly like this.
this is who’s talking.

4. landscape what are all the tools and how do they relate?
strategy once you know the goals, what comes next?
actions what do you do first, next, etc?
costs i’m not going to pay a lot for this muffler
q&a i just wanted to keep putting things on this list
(by the way, imperfection
trumps precision now)

5. landscape what are all the tools and how do they relate?

6. landscape we are the most atomized culture ever

7. blogs http://www.ckwebb.com

8. blogs http://www.booksonthenightstand.com

9. blogs http://journal.neilgaiman.com

10. facebook

11. facebook

12. facebook

13. facebook

14. twitter

15. twitter

16. twitter

17. twitter

18. twitter

19. twitter

20. twitter

21. twitter search http://search.twitter.com

22. twitter search http://search.twitter.com

23. twitter search http://search.twitter.com

24. twitter search http://search.twitter.com

25. youtube video for books? who knew?

26. youtube video for books? who knew?

27. linkedin for business professionals

28. linkedin for business professionals

29. elsewhere the other places to check out

30. elsewhere the other places to check out

31. elsewhere the other places to check out

32. strategy strategy is the diet.

33. homebase - blogs rule
outposts - twitter, facebook, where else?
video trailers?
extended content, giveaways
unique experiences - capture them
fish where the fish are
put everything on paper
strategy listening is the new marketing

34. actions what should we do next?

35. listening set up a listening station

36. outposts set up presence on several sites

37. imagine you’re in the information exchange business

38. community activate the people who are passionate

39. costs $$$$$ Really Expensive $$$$$

40. questions?
this is where I can be
really helpful.

41. chris brogan
chris@chrisbrogan.com
www.chrisbrogan.com