This document provides steps for creating a LinkedIn account and getting the most out of your company page on LinkedIn. It outlines 6 steps to set up your profile, import contacts, and get recommended to connections. It also provides tips for starting conversations with followers on your company page, sharing accurate company information, and adding sales reps and product descriptions. Finally, it discusses marketing strategies like engaging with interested prospects, tailoring products and services to different demographics, participating in groups, and providing expertise on LinkedIn to generate leads.

1. an introduction

2. Creating Your Account

3. Step 1
Step 2

4. Step 3
Step 4

5. Step 5

6. Step 6
Take your time creating your profile!
- Recommend your LinkedIn connections and get recommended back (be specific)
- Show off (Awards, accomplishments, designations - these show up in search results)
- Explore the ‘People You May Know’ column on the right side of your homepage
- Import contacts from Facebook, Twitter, Outlook (Email)

7. Your Company Page

8. Your Company Page
https://www.youtube.com/playlist?list=PLC14AECD83E741288&feature=plcp
- Start a conversation with followers
- Share information as you would in Facebook
- Provide accurate information about your organization

9. Overview

10. Careers

11. Products & Services
https://www.youtube.com/playlist?list=PLC14AECD83E741288&feature=plcp
- Add your sales reps to each product/service
- Add product descriptions
- A/B test your banner images

12. Employee Insights

13. Exemplar Brands

14. Zipcar
Zipcar leverages every standard feature that LinkedIn offers. They’re even sharing
compelling content via their company status updates. Zipcar provides a solid example
of a business that 'gets' the value of LinkedIn company pages.

15. Zipcar
Zipcar leverages every standard feature that LinkedIn offers. They’re even sharing
compelling content via their company status updates. Zipcar provides a solid example
of a business that 'gets' the value of LinkedIn company pages.

16. Skittles
Skittles just may be the wackiest social brand on the planet. LinkedIn is much more of
a suit and tie platform, not appropriate for this crazy brand. Right?
Wrong - Skittles hijacked the personal profile format and lovingly crafted a profile that
personifies the brand.

17. Marketing Strategies

18. Breadcrumbs
Many users lock down their public visibility on LinkedIn. We suggest you stay as open as possible.
Benefit
The people you’re spying while browsing LinkedIn are likely
individuals who already, or should, know about your brand. By
simply navigating the site you’re giving others the chance to make a
touchpoint with your profile, and ultimately, your Company Page.
Caution
This openness can come back to haunt you if your profile and
Company Page are not 100% complete and accurate. You’ll
effectively be spreading disinformation about your brand.

19. The Two-Way Mirror
LinkedIn is a relatively open network. Reach out to those who have shown interest in you.
Benefit
People who are interested in you are likely interested in your
business as well. Take the time to connect with individuals who
‘viewed your profile.’ This extra step goes a long way in highlighting
your organization as accessible and connected.
(Excellent application in H.R & Sales)
Caution
This can start a feedback loop. Make sure you connect/
communicate to avoid looking like a constant stalker.

20. ‘Create New Audience’
Tailoring your ‘Products & Services’ to individual demographics makes $ense.
Benefit
Once people arrive at your Products & Services page they’re part
of your captive audience, why not tailor their experience to their
demographic? This is a huge missed opportunity that many brands
overlook. Imagine you’re explaining the iPhone 5’s new features to
a stranger. You’re going to use a different approach, even strategy,
when talking to a grade schooler -vs- a senior citizen.
Optimize
Make sure you tailor your images and video collateral to match
your newly targeted demographic.

21. Be The Expert
LinkedIn Groups are where the platform gets social.
Lots of chatter, did you bring your megaphone?
Benefit
There are two areas for you to show off your expertise in your
field (Yes, you have expertise).
Participating in ‘Groups’ discussions expose you to your peers and
to potential clients who are spying the forums to glean free insights
from the pros.
‘LinkedIn Answers’ is another great way to give your 2¢ worth.
Anyone can pose a question or give an answer. This is a great way
to nurture B2B and B2C leads. Searching the topics of LinkedIn
Answers is a great way to find individuals who need your services.

22. Thank You!