Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.
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Social Media For Recruiters
1. Put Social Media
to Work
Distinguish yourself by becoming
an online networking leader to connect
with candidates and companies to drive new business
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2. Hello
My Name is
Chris Celek
Pronounced Sell-ick in English.
Pronounced Sell-ick in Polish
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3. Expert? Heck no, but I follow
my own advice
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4. What we mean
by Social Media
• Conversation
• Contributions
• Network, not broadcast
• Trust, not expert
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5. Why should we spend
any time on this?
• 80 million people — 41% of U.S. Internet users, visited
social networking site at least once a month in 2008, up 11
percent from 2007.
• By 2013, use will grow to 52% of U.S. Internet users.
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6. Why should we spend
any time on this?
Rapidly changing Internet use:
• 11% of U.S. adults used Twitter or similar service in Dec.,
up from 6 percent in May.
• In Jan., 42% of Facebook users were 25 or older, up from
28 percent previous year.
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7. Why should we spend
any time on this?
More than half of all C-Level executives under 40
use Twitter daily or several times a week.
New Forbes/Google report
June 22, 2009
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8. Why should we spend
any time on this?
More than half of all C-Level executives under 40
search for business information themselves.
New Forbes/Google report
June 22, 2009
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9. Why should we spend
any time on this?
• 200 million active users on Facebook.
• 50% of U.S. users over 35.
• 35-44 single-biggest demographic group.
• 55+ fastest-growing group of users.
Source: comscore.com
June 2009
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10. A web site is not enough
• Broadcasts
your info one
way.
• Depends on
customer to
decide to
come to you.
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11. Start with Google Profiles
Make search engine work for you
to always be found on first page of Google results.
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13. So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.
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14. The world’s gone Twitter
• Think cell phone texting meets instant messaging.
• Limited to 140 characters.
• It’s all about following or joining the conversation.
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15. Tweeple, Tweets, Twitterverse
• Big news
• Obama
campaign
• Fortune 500,
Congress users
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16. What is Twitter?
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17. What happens
when you Tweet
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18. What happens
when you Tweet
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19. What happens
when you Tweet
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20. What to say on Twitter
• Monitor,
respond to
what they’re
saying about
your
business.
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21. What to say on Twitter
• Share
your job
listings.
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22. Twitter for sharing
• Share info that
interests you.
• Share info that you
think will help
someone else.
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23. Twitter to be seen as expert
• Help other
recruiters today.
• Provide advice,
know-how, models
for process.
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24. Twitter to attract candidates
• Industry-specific
news.
• Tips for
candidates.
• Note 5 ways to
contact recruiter.
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25. Twitter your activities
• Promote your
community projects
and interests.
• Tell people how to
get involved.
• Ask for help.
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26. Twitter your priorities
• What are you
working on?
• Explain why this
is important to
you.
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27. Twitter search for listings
• Find jobs listed in
your niche, market
and by customers
and potential
customers.
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28. Twitter search by location
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29. Link from Twitter to video
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30. Make Twitter search for you
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31. Search for business leads
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32. Search for business leads
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33. Search for business leads
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44. Twitter for groups
#
• Search by topics, events,
names.
• Put hashtag in front of
name, word:
#TourismCincinnati
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45. Linkedin for networking
• Virtual, in-person
connections.
• Excellent SEO.
• Business focused,
not personal
interests.
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46. Linkedin for
being seen
• Connect to stay in
touch.
• Connect to be
found on your
contacts’ pages.
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47. Challenges we face online
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48. Linkedin for documents
• Upload
presentations,
sales kits.
• Share
documents,
virtual
workspace.
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49. Linkedin for conversation
• Use groups
to ask
questions.
• Start a
conversation
.
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50. Linkedin for experts
• Share what you
know.
• Provide
answers that
show you as
source, leader.
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51. Linkedin for
recommendations
• Praise your
connections.
• Ask for their
recommendations.
• Your info appears on
many more pages.
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52. Linkedin for
finding people
• Search by
location, business,
products.
• Discover your
connections.
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53. Share what you’re doing
• Schedule your
events.
• Invite customers,
contacts.
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54. Answer Questions
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55. Answer Questions
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56. Answer Questions
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57. Answer Questions
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58. Be seen as an expert
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59. Staffing & Recruiting questions
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60. Search for candidates, companies
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61. Fill out your profile completely
• Headline is
most important
for Google
search.
• Fill out with
your keywords
to be found in
search.
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62. Fill out your profile completely
• Identify and
use keywords
that describe
your business.
• What words
will searchers
use to find you?
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63. Help customers find you
• Link to your
web sites.
• Include social
media profiles.
Give customers
several ways to
contact you.
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64. Find, network with companies
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65. Post, search for jobs
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66. Job search for Dayton
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67. Job search for Dayton
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68. Give, ask for recommendations
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77. Share with customers
• Behind-the-
scenes at
your store,
office.
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78. Tell customers what you do
• Describe
products,
services.
• Contact info.
• Link to your
web site.
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79. Photos popular with users
• Photos from
your events.
• Photos of your
products,
services.
• Invite
customers to
share photos.
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80. Connect your social profiles
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81. Fans = networking opportunity
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82. Fans = networking opportunity
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86. Go where your fans are
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87. Share your photos, fan photos
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88. Allow your fans to review you
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89. Share your videos
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90. Video to introduce
your business
Distinguish yourself by becoming an online networking
leader to connect with customers and drive new business
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93. Yes, it’s for business
• Hire pro to get professional video, sound quality.
• Be yourself on camera.
• Promote video on all your social profiles.
• Invite customers to give referrals.
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