A short introduction on the collaborative enterprise, or Enterprise 2.0 if you prefer. Spoken in French with English speaking slides, this was a short introductory keynote at the Microsoft Innovation Center on June 24, in Mons, Belgium.

1. L'Entreprise collaborative et ses nouvelles
L'E t i ll b ti t ll
interactions sociales - Enjeux et responsabilités
Christian De Neef
Fast Track Consulting – Brussels

2. Enterprise 2.0
0.0
1.0!
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3. Enterprise 2.0
“In the long history of humankind those
who learned to collaborate and improvise
most effectively have prevailed
prevailed”
Charles Darwin
“It is not the strongest of the species that
survives, nor is it the most intelligent that
survives. It is the one that is the most
adaptable to change ”
change.
Charles Darwin
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4. Enterprise 2.0 This model worked
pretty well in the 2nd
half of the 20th
Where do we come from? century! So why
Taylorism (standardization) would we change,
Pyramid hierarchies
and what has
changed?
Command & control
Silo structures
In search of efficiency and cost reduction
Closed innovation (secrecy)
Controlled company image
Mass communication/marketing
Client/supplier relationships
= Predictable environment
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5. Enterprise 2.0 The world is
changing! What
worked “pretty well”
pretty well
Where do we go? in the last century
doesn’t work
Size is not a strength anymore... (look at Dell, Google, etc.)
shifting... (today s
anymore…competitors,
Roles are shifting (today’s partners may be tomorrow’s competitors
tomorrow s
and vice versa)
Traditional geographies become irrelevant... (look East and South)
Deregulation hits many traditional (protected) industries... (such as
communications, finance, travel, etc.)
Traditional (successful) business models are failing in the new
economy... (such as music, press, travel)
Innovation has become too expensive, even for the largest
companies...
The new marketplace is now global...
ICT is everywhere!
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6. Enterprise 2.0
What does the new economy look like?
Individualism (creativity)
Flat hierarchies
Open collaboration
Gen Y entering the work force
In search of innovation and differentiation
Open innovation (crowd sourcing)
Communities define your company reputation
Social media
Partner relationships
= UNPredictable environment
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7. Enterprise 2.0
In search of a definition...
“Enterprise 2.0 is the emergence of new social
relationships within companies, or between
companies and their competitors, partners or
customers, often facilitated by social software”
(inspired by Professor Andrew McAfee’s recent
book: Enterprise 2.0)
p )
Enterprise 2.0 is also blurring the traditional
boundaries and role models
Private/Business life/relationships are blending
Today’s client may be yesterday’s competitor and
tomorrow’s partner
p
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8. Enterprise 2.0 Vocabulary
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9. Enterprise 2.0
What has changed, in a nutshell
e1.0 e2.0
Hierarchy Network
Authority Responsibility
Top-down
Top down Bottom-up
Bottom up (grassroots?)
Closed Open
Controlled Uncontrollable (empowered?)
Stability Flexibility
Specialized Multitasking
Professional Social (conversation?)
( )
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10. Enterprise 2.0
What has changed, also…
e1.0 e2.0
Centralized… Decentralized…
‐ Central center of power ‐ No center of power
‐ Governs all local units ‐ No common governance
‐ Controls all communications
Controls all communications ‐ No inter unit communication control
No inter‐unit communication control
Gracefully borrowed from Dr. Frank Habermann, ©
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Becota 2009, with special thanks to Karen Schmidt

11. Enterprise 2.0
New Workforce, New Economy, New Questions
What’s the role of technology in enterprise 2.0?
How should we behave to be successful in this economy?
How can we collaborate successfully across generations?
What are the enterprise 2.0 expectations towards us?
Are we moving ahead to enterprise 3.0?, or...
... Are we moving back to enterprise 1.0?
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