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CHRIS Havranek
                         Van Derlip Grant




Travel Plans // Creating Context // TRU2U
My Plans
for the Van Derlip


         Since coming to MCAD,       to one that helps improve living
I’ve developed my need to travel     conditions and the rest of the
and witness completely differ-       Earth. Switzerland has been the
ent cultures first hand. I grew      leading country in eco-friendly
up watching Discovery Channel        initiatives: alternative energy,
and PBS dreaming of actually         improved public transportation
journeying to those faraway          and many other innovations
worlds. At MCAD I had the            have all been top priority. On
opportunity to leave the country     top of this, the Swiss have digital
for the first time. I was lucky      marketing agencies that have
enough to be able to study           been producing top-level work.
abroad at Temple University in       I want to spend time in Switzer-
Tokyo, Japan.                        land experiencing a new culture       Photo by Emily Tetens

         It was an amazing experi-   and just as importantly, learning
ence that ignited my passion for     skills that I can take back home.
traveling. Shortly after returning   Documenting my journey and
home, I was already dreaming         bringing back what I’ve learned
of going abroad again. Because I     to MCAD would be an honor.
have already lived in Japan, and     The Bachelor of Science program
want to get as much of a global      is moving towards a much more
perspective as possible, I began     global perspective making this
to research other locations.         even more beneficial to the pro-
Numerous weeks of research           gram and the school as a whole.
lead me to Switzerland where                  My next steps include:
I’m now focusing my attention.       contacting the Swiss embassy
I have setup a savings account       in Minneapolis, researching
dedicated to my plan of living       potential employers and raising
abroad in 2011. I will teach         enough funds. This is where the
English part time to pay the bills   Van Derlip grant will be criti-
and freelance PR or marketing        cal to this endeavor. This grant
to continue learning.                would be a generous investment
         Since joining the MCAD      in me, but it’ll be returned ten
community, I’ve become much          fold in what I’ll bring back to       Left
more environmentally conscious,      MCAD.                                 Photo by Chris Havranek
                                                                           Ghibli Museum Garden
narrowing down my career path                                              Tokyo, Japan
`



    Creating Context
    Exhibition


              Last spring the Creating    involved with large-scale class     Right
                                                                              Photo by Chris Havranek
    Context exhibition was the most       projects, but this undertaking      Process Wall
    anticipated project I had ever        was on a whole new level. I did     Below
                                                                              The process book was featured for
    taken on. I still consider it one     not have a professor checking to    all to see. Attendees could see how
    of the most pivotal points for        make sure I was keeping on task,    everything came together
    me while attending MCAD. The          class lectures to draw knowledge
    Bachelor of Science program was       from or a classroom full of peers
    celebrating it’s tenth anniversary    to critique how I was mov-
    and I wanted to be apart of tell-     ing forward. Jerry Allen was in
    ing it’s story. MCAD had done         charge of my internship, but he
    a great service to me in the short    did an excellent job on letting
    amount of time I had been at-         the students run with this one.
    tending, and now it was my turn       Even though I had only been
    to begin to give back.                in MCAD for a seemingly brief
              For me, the Bachelor        period, I felt confident enough
    of Science program helped me          in what I had learned to apply it
    grow more than any other school       to real world application. Rather
    I’ve attended. It was a whole         than waiting to graduate to ap-
    new way of learning and it gave       ply my newly acquired skill sets,
    me back that drive to continu-        I decided to dive in immediately.
    ously push myself further. I had      Not only that, but I wanted to
    been limited to very traditional      do so in a way that I could give
    classroom settings in the past,       back to MCAD.
    significantly stifling my learn-
    ing process. Prior to MCAD I
    was given an assignment and
    told exactly how to do it. While
    at MCAD I was given an as-
    signment and a blank slate. I
    began to look for new outlets of
    creativity, which I hadn’t been
    able to truly do in my previous
    schools.
              Before the planning stag-
    es of the exhibition, I had been
`                                                                                 `



    My Role:                                                                                   In the end we ended
                                                                                      up with an exhibition that I
                                                                                                                            After reviewing our budget,
                                                                                                                            we discovered we did not have
                                                                                      was proud to be involved with.        enough for catering, so rather
    Event Coordinator                                                                 Everyone attending had a chance
                                                                                      to see the past, present and a
                                                                                                                            than giving up we realized we
                                                                                                                            had several more than adequate
                                                                                      glimpse into the future of the        chefs in our team and catered
                                                                                      Bachelor of Science program.          the event on our own. We
                                                                                      Lester Shen, two alumni (Steven       learned a lot about ourselves and
                                                                                      Candy and Shanita John) and           the amount of work it takes to
                                                                                      Jerry Allen all did a fantastic job   put on an event such as the Cre-
             Being the lead event           the coming months. I regularly            in telling the story of the pro-      ating Context exhibition; best of
    coordinator was not a com-              met with Kristen Anhorn and               gram. Getting funding can be          all was seeing it come to life and
    pletely new task for me. I ran the      Jerry Allen to make sure that the         one of the hardest portions, but      knowing we were all apart of it.
    Bachelor of Science Welcome             aesthetic was satisfactory, but for       you learn ways to move forward.                                            Photo by Chris Havranek
    Freshman event in the fall with         the most part we were left to our
    success, but Creating Context           own interpretations and deci-
    was going to be a much more             sions. Come December, Jamie’s
    in depth endeavor. This time I          group presented a well planned
    would need a team that not only         out strategy for what the next
    knew how to get the job done,           phase of planning should be.
    but also one that worked well                   The spring was by far the
    together. The fall semester was         busiest portion for all of us. I
    spent strategizing and planning         switched roles to become more
    for the final event. The spring         of a project manager alongside
    semester was all about ironing          Jamie. This change allowed me
    out the details and the execution       to take on more tangible tasks. I
    of all of our planning. I was for-      managed the catering, organized
    tunate enough to have a group           the guest speakers and presented
    from the Visualization Studio           what was necessary to get the
    class help me tackle this exhibi-       funding we needed. I felt much
    tion with a few others joining          more comfortable during this
    on in the spring to complete the        stage of the planning because I
    various tasks.                          was working alongside a team
             In the fall, I took the role   rather than over them. I was
    as a client more than a project         directly involved with the execu-
    manager. Jamie Otto’s Visualiza-        tion phase, getting things done
    tion Studio group was in charge         and watching it come together as
    of planning the specifics. I came       a team.
    to Jamie’s group with the exhibi-
    tion’s intended goals and what
    I needed them to help me with.
    Everything from budget, cura-
    tion, and conveying the ethnog-
    raphy of the Bachelor of Science
    program would be dealt with in
`   `



        What I loved
        What I didn’t


                 All projects worth doing    they had a concern. I do not           Left
                                                                                    Photo by Chris Havranek
        have pros and cons, this one was     think we could have gotten             Work from Kevin Byrne
        not an exception. The fact that I    nearly as much done without
        was a fellow student and a client    that.
        helped on numerous levels, but                 We were all students
        also hindered us at times. Seeing    working directly with the
        the inner workings of MCAD is        school’s faculty, staff and ad-
        something most students who          ministration. It is not common
        come through do not often get        to see the long hours and sleep-
        to see. Witnessing first hand that   less nights that they endure to
        MCAD does not just happen,           keep pushing MCAD to further
        there are a lot of people involved   itself as a school. It was inspiring
        in making this school what it is.    to say the least to see so many
        On the other hand, you also see      people work towards something
        the ugly side of any institution:    they believe in and I hope I can
        politics, grudges and personal       come back to MCAD one day to
        agendas.                             do the same. With this unique
                 Being a student and a       inside view, also came the
        client was not easy for me at        politics and grudges that develop
        the beginning. I struggled with      over time. From what we saw the
        keeping the balance between          positive much outweighed the
        being a professional client and      negative, but it was still disheart-
        being a friend. Giving critical      ening at times.
        feedback on ideas or deliver-                  Like I said, anything
        ables that were off track was not    worth doing has its ups and
        the easiest, but over time this      downs, but I’d recommend any-
        became less of a problem. One        one who wants to give back to
        of the benefits of being a stu-      MCAD to take on similar proj-
        dent was the close proximity; it     ects that share a common goal
        was beneficial when it came to       of improving MCAD without
        communicating with the team.         hesitation.
        Rather than waiting for an email
        to possibly be responded to, my
        team could simply ask to meet
        in an hour or call me whenever
`                                                       `




    CREATING                                                How Creating Context
                                                            Helped Me

    CONTEXT                                                          The Creating Context        to another continent, I would      Left
                                                                                                                                    Posters were hung weeks early to
                                                            exhibition was an experience I’ll    love to see as many unique per-    advertise the exhibition. Designed by
                                                            never forget, both working to        spectives and environments as      Design Works.

        LOOKING BACK ON 10 YEARS                            put it together and seeing the
                                                            pieces showcased was extremely
                                                                                                 possible.
                                                                                                          After I graduate, I am
        OF THE BACHELOR OF SCIENCE                          memorable for me. Even though
                                                            I had already filled out and sub-
                                                                                                 going to spend my time learning
                                                                                                 how best to tell someone’s story
          PROGRAM AND LOOKING                               mitted my application to study
                                                            abroad next fall, it reaffirmed
                                                                                                 and design it in a way that not
                                                                                                 only involves the audience, but
         FORWARD TO THE FUTURE.                             my decision. Seeing the work
                                                            that came out of the Bachelor of
                                                                                                 also engages them. Whether its
                                                                                                 online, offline, with a brand or
                                                            Science program from all types       an idea I want to be involved on
                                                            of backgrounds and histories was     the experience design and story
                                                            all I needed. I’ve always been a     telling side. Creating Context
                                                            firm believer in learning from as    was all of the above and more.

    OPENING RECEPTION                                       many places, people and tech-
                                                            niques as possible. Some might
                                                            consider it a stretch, since most
                                                                                                 Now I want to take the funda-
                                                                                                 mental principles I have learned
                                                                                                 at MCAD even further, apply-

      MARCH 26, 6PM                                         of the participants were only
                                                            from states away rather than
                                                            countries, but I still saw the
                                                                                                 ing them to my life long career
                                                                                                 goals.

                                                            importance in having a diversity
                                                            of experiences.

    SHOW RUNS MARCH 26–APRIL 5, 2009                                 A combination of this
                                                            whole experience and study-
                                                            ing abroad in Tokyo made me
           MCAD GALLERY 148                                 decide to put my effort, money
                                                            and time into traveling and
                                                            seeing new things as much and
                                                            often as possible. I do not want a
                                                            fancy car or big house, but trav-
                                                            eling will be key when looking
                                                            back on my life and considering
                                                            it successful. Even if my travels
                                 BACHELOR OF SCIENCE:
                                 VISUALIZATION
                                                            are not always as grand as going

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Van Derlip Application Preview

  • 1. CHRIS Havranek Van Derlip Grant Travel Plans // Creating Context // TRU2U
  • 2. My Plans for the Van Derlip Since coming to MCAD, to one that helps improve living I’ve developed my need to travel conditions and the rest of the and witness completely differ- Earth. Switzerland has been the ent cultures first hand. I grew leading country in eco-friendly up watching Discovery Channel initiatives: alternative energy, and PBS dreaming of actually improved public transportation journeying to those faraway and many other innovations worlds. At MCAD I had the have all been top priority. On opportunity to leave the country top of this, the Swiss have digital for the first time. I was lucky marketing agencies that have enough to be able to study been producing top-level work. abroad at Temple University in I want to spend time in Switzer- Tokyo, Japan. land experiencing a new culture Photo by Emily Tetens It was an amazing experi- and just as importantly, learning ence that ignited my passion for skills that I can take back home. traveling. Shortly after returning Documenting my journey and home, I was already dreaming bringing back what I’ve learned of going abroad again. Because I to MCAD would be an honor. have already lived in Japan, and The Bachelor of Science program want to get as much of a global is moving towards a much more perspective as possible, I began global perspective making this to research other locations. even more beneficial to the pro- Numerous weeks of research gram and the school as a whole. lead me to Switzerland where My next steps include: I’m now focusing my attention. contacting the Swiss embassy I have setup a savings account in Minneapolis, researching dedicated to my plan of living potential employers and raising abroad in 2011. I will teach enough funds. This is where the English part time to pay the bills Van Derlip grant will be criti- and freelance PR or marketing cal to this endeavor. This grant to continue learning. would be a generous investment Since joining the MCAD in me, but it’ll be returned ten community, I’ve become much fold in what I’ll bring back to Left more environmentally conscious, MCAD. Photo by Chris Havranek Ghibli Museum Garden narrowing down my career path Tokyo, Japan
  • 3. ` Creating Context Exhibition Last spring the Creating involved with large-scale class Right Photo by Chris Havranek Context exhibition was the most projects, but this undertaking Process Wall anticipated project I had ever was on a whole new level. I did Below The process book was featured for taken on. I still consider it one not have a professor checking to all to see. Attendees could see how of the most pivotal points for make sure I was keeping on task, everything came together me while attending MCAD. The class lectures to draw knowledge Bachelor of Science program was from or a classroom full of peers celebrating it’s tenth anniversary to critique how I was mov- and I wanted to be apart of tell- ing forward. Jerry Allen was in ing it’s story. MCAD had done charge of my internship, but he a great service to me in the short did an excellent job on letting amount of time I had been at- the students run with this one. tending, and now it was my turn Even though I had only been to begin to give back. in MCAD for a seemingly brief For me, the Bachelor period, I felt confident enough of Science program helped me in what I had learned to apply it grow more than any other school to real world application. Rather I’ve attended. It was a whole than waiting to graduate to ap- new way of learning and it gave ply my newly acquired skill sets, me back that drive to continu- I decided to dive in immediately. ously push myself further. I had Not only that, but I wanted to been limited to very traditional do so in a way that I could give classroom settings in the past, back to MCAD. significantly stifling my learn- ing process. Prior to MCAD I was given an assignment and told exactly how to do it. While at MCAD I was given an as- signment and a blank slate. I began to look for new outlets of creativity, which I hadn’t been able to truly do in my previous schools. Before the planning stag- es of the exhibition, I had been
  • 4. ` ` My Role: In the end we ended up with an exhibition that I After reviewing our budget, we discovered we did not have was proud to be involved with. enough for catering, so rather Event Coordinator Everyone attending had a chance to see the past, present and a than giving up we realized we had several more than adequate glimpse into the future of the chefs in our team and catered Bachelor of Science program. the event on our own. We Lester Shen, two alumni (Steven learned a lot about ourselves and Candy and Shanita John) and the amount of work it takes to Jerry Allen all did a fantastic job put on an event such as the Cre- Being the lead event the coming months. I regularly in telling the story of the pro- ating Context exhibition; best of coordinator was not a com- met with Kristen Anhorn and gram. Getting funding can be all was seeing it come to life and pletely new task for me. I ran the Jerry Allen to make sure that the one of the hardest portions, but knowing we were all apart of it. Bachelor of Science Welcome aesthetic was satisfactory, but for you learn ways to move forward. Photo by Chris Havranek Freshman event in the fall with the most part we were left to our success, but Creating Context own interpretations and deci- was going to be a much more sions. Come December, Jamie’s in depth endeavor. This time I group presented a well planned would need a team that not only out strategy for what the next knew how to get the job done, phase of planning should be. but also one that worked well The spring was by far the together. The fall semester was busiest portion for all of us. I spent strategizing and planning switched roles to become more for the final event. The spring of a project manager alongside semester was all about ironing Jamie. This change allowed me out the details and the execution to take on more tangible tasks. I of all of our planning. I was for- managed the catering, organized tunate enough to have a group the guest speakers and presented from the Visualization Studio what was necessary to get the class help me tackle this exhibi- funding we needed. I felt much tion with a few others joining more comfortable during this on in the spring to complete the stage of the planning because I various tasks. was working alongside a team In the fall, I took the role rather than over them. I was as a client more than a project directly involved with the execu- manager. Jamie Otto’s Visualiza- tion phase, getting things done tion Studio group was in charge and watching it come together as of planning the specifics. I came a team. to Jamie’s group with the exhibi- tion’s intended goals and what I needed them to help me with. Everything from budget, cura- tion, and conveying the ethnog- raphy of the Bachelor of Science program would be dealt with in
  • 5. ` ` What I loved What I didn’t All projects worth doing they had a concern. I do not Left Photo by Chris Havranek have pros and cons, this one was think we could have gotten Work from Kevin Byrne not an exception. The fact that I nearly as much done without was a fellow student and a client that. helped on numerous levels, but We were all students also hindered us at times. Seeing working directly with the the inner workings of MCAD is school’s faculty, staff and ad- something most students who ministration. It is not common come through do not often get to see the long hours and sleep- to see. Witnessing first hand that less nights that they endure to MCAD does not just happen, keep pushing MCAD to further there are a lot of people involved itself as a school. It was inspiring in making this school what it is. to say the least to see so many On the other hand, you also see people work towards something the ugly side of any institution: they believe in and I hope I can politics, grudges and personal come back to MCAD one day to agendas. do the same. With this unique Being a student and a inside view, also came the client was not easy for me at politics and grudges that develop the beginning. I struggled with over time. From what we saw the keeping the balance between positive much outweighed the being a professional client and negative, but it was still disheart- being a friend. Giving critical ening at times. feedback on ideas or deliver- Like I said, anything ables that were off track was not worth doing has its ups and the easiest, but over time this downs, but I’d recommend any- became less of a problem. One one who wants to give back to of the benefits of being a stu- MCAD to take on similar proj- dent was the close proximity; it ects that share a common goal was beneficial when it came to of improving MCAD without communicating with the team. hesitation. Rather than waiting for an email to possibly be responded to, my team could simply ask to meet in an hour or call me whenever
  • 6. ` ` CREATING How Creating Context Helped Me CONTEXT The Creating Context to another continent, I would Left Posters were hung weeks early to exhibition was an experience I’ll love to see as many unique per- advertise the exhibition. Designed by never forget, both working to spectives and environments as Design Works. LOOKING BACK ON 10 YEARS put it together and seeing the pieces showcased was extremely possible. After I graduate, I am OF THE BACHELOR OF SCIENCE memorable for me. Even though I had already filled out and sub- going to spend my time learning how best to tell someone’s story PROGRAM AND LOOKING mitted my application to study abroad next fall, it reaffirmed and design it in a way that not only involves the audience, but FORWARD TO THE FUTURE. my decision. Seeing the work that came out of the Bachelor of also engages them. Whether its online, offline, with a brand or Science program from all types an idea I want to be involved on of backgrounds and histories was the experience design and story all I needed. I’ve always been a telling side. Creating Context firm believer in learning from as was all of the above and more. OPENING RECEPTION many places, people and tech- niques as possible. Some might consider it a stretch, since most Now I want to take the funda- mental principles I have learned at MCAD even further, apply- MARCH 26, 6PM of the participants were only from states away rather than countries, but I still saw the ing them to my life long career goals. importance in having a diversity of experiences. SHOW RUNS MARCH 26–APRIL 5, 2009 A combination of this whole experience and study- ing abroad in Tokyo made me MCAD GALLERY 148 decide to put my effort, money and time into traveling and seeing new things as much and often as possible. I do not want a fancy car or big house, but trav- eling will be key when looking back on my life and considering it successful. Even if my travels BACHELOR OF SCIENCE: VISUALIZATION are not always as grand as going