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Christopher Jagers
President, SlideRoom.com
2008 CAA Conference, Dallas TX
Thursday 9:30am - 11:30pm

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The Death of Slides.
A slow death.
“As of October 2004, Kodak no longer manufactures slide
projectors. It is also increasingly difficult in some countries
to locate photo processors who will process slide film.”
Wikipedia (from Kodak’s website)

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The Online Explosion
Digital is the new standard.
Connect with the world:
- Web galleries - PowerPoints
- Blogs - Printed materials
- Email - Online submissions

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What is Digital?
The digit is the pixel.
• Every picture is made of a finite number of pixels.
• Each pixel is like a bucket of color.
• More buckets of color means the more detail.
• Your monitor has 72 pixels per inch.

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Resolution.
Pixels are finite.
• You cannot add information (pixels) to the original picture.
• Increasing size only pulls apart the original pixels.

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More Resolution.
PPI = pixels per inch
DPI = dots per inch
• Printers use dots instead of pixels.
• These dots are CMYK.
• Common print resolutions are 150 dpi and 300 dpi.

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Image Capture.
Point and click.
• Automatic mode is good for most cameras.
• Mega-Pixel refers to millions of pixels in total surface area.
• 2000 x 3500 = 7 million pixels (7 mega-pixels).

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Image Import
Cameras and Scanning
Connect your camera to the computer and follow
the on-screen the directions.
• Mac uses iPhoto.
• PC uses various programs

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iPhoto.
Import and editing.
Correcting photos is NOT dishonest, it is necessary.
• Contrast/Brightness
• Cropping
• Sizing
• Arranging
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Adobe Photoshop.
The 3D image.
3 demonstrations:
• Basic editing tools.
• Case study (artist)
• Case study (invitation: for print)
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Format.
Pack it within a container.
Format is important because it determines where you
can use your image.
Examples: JPG | TIF | PDF | MOV | FLV

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Compression Heavy Light
Making files “lighter.”
JPEG format makes the file size smaller by averaging the
colors of adjacent pixels.

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Computer: JPEG @ 72 dpi
Final Destination. Email: Under 1MB file size
Print or Web?
Press: TIFF or PDF @ 300 dpi
• Before “saving,” plan the final destination for the image.
• Achieving good image quality AND small file size is the goal.