SlideShare una empresa de Scribd logo
1 de 19
MAWD Version 2.0
A Mobile B2B
Amsterdam, September 22-23, 2011
MAWD Version 2.0
Welcome
Time: 13.00 - 13.10


The mobile revolution has changed the way we work, rest and
play, and these devices have become our window to the world.
For businesses, they are the new shopfront, and will become a
fundamental part of the future of commerce. Businesses, B2B or
B2C, that care about their customers need to act now and become
a part of it


Define MAWD
•Welcome to E3 MAWD
•Why MAWD? Explain how it came to be.
•Mission: Helps educate and inform how we can better develop mobile apps to integrate
 into B2B and B2C marketing business, a chance to build trust and friendship and
 knowledge with other E3 members
•Projects that are running/in proposal at the moment (IO Coffee, RENO Shoes, FM1)
•Blog, Twitter
Define the goals of the Seminar
•To better understand the world of B2B Apps
•To be able to explain to clients the advantages to them investing in a B2B App
•What they add to the clients brand in way of value (measurables)
•To be able to co-create a B2B App from concept to launch and the possibility of
 collaboration
MAWD Version 2.0
Program Overview
Time: 13.10 - 13.15


E3 MAWD Version 2.0 - Program Map


Why B2B Apps? (Part 1 - Stats)
Why B2B Apps? (Part 2 - Selling Points)
Coffee break
B2B Apps ‘we’ use in the field now! Why?
B2B App Categories
Coffee break
B2B App Examples (show some live examples)
Wrap up Day 1, Drink
Dinner and Drinks
Recap and Insights from Day 1
Coffee break
Where to from here? How to I go about building an App
Wrap up!
Lunch
MAWD Version 2.0
Why B2B Apps? (Part 1 - Statistics)
Time: 13.15 - 13.45


We are currently in a Mobile ‘Phenomenon’. Close to 6 billion
mobile subscriptions world wide. Half of the world’s population.


Statistics Mobile General
•By the end of 2010 there were 5.3 billion mobile subscriptions and 940 million of those
 have – potentially - access to mobile broadband services
•38 percent of cell phone owners use their phone to access the internet, 34 percent to
 access email; 72 percent for text messaging; 30 percent for instant messaging; 76
 percent for taking pictures
•Sales of smartphones are growing at 74.4 percent each year. Smartphones are now 21.8
 percent of mobile-phone sales globally – this is higher in the US and other developed
 nations. While you can still do web surfing, email and download apps to many feature
 phones, smartphones deliver a richer experience, which is why many people are
 upgrading.
•1/2 of our day is spent consuming media
MAWD Version 2.0
Why B2B Apps? (Part 1 - Statistics)
Time: 13.15 - 13.45


Mobile is how professionals stay in contact with their teams, stay
abreast of breaking developments in their industries, and stay
competitive in a 24-7 global business world.

Statistics Mobile B2B Specific
•Mobile is one set of media most used by B2B target audiences
•Engage hard-to-reach, busy and highly mobile people
•There are over one billion mobile workers in the world who are able to do their job
 remotely, while away from their desk. The US is the most highly concentrated market for
 mobile workers – with 72.2 percent of the workforce being mobile in 2008.
•The perception of “mobile as purely a consumer media” is akin to arguing that
 professionals don’t use computers for their work, purchasing and communications
 activities either
•It’s just a matter of explaining the business case, the expansive suite of communication
 tools that mobile offers, and the B2B strategies and best practices that they need to
 follow
•B2B customers have already gone mobile.
MAWD Version 2.0
Why B2B Apps? (Part 2 - Selling Points)
Time: 13.45 - 14.15


Investment in B2B Mobile Apps can produce real, tangible return
on investment.


Selling Points
•In the high-touch, highly personal selling environment of B2B, relationships are
 everything; especially given that the B2B landscape is punctuated by high-priced
 offerings, long sales cycles, and complex contracts
•Growing levels of impatience (magnified by a tool like ‘Google Instant’
•Increases in revenue. (remove friction in the sales process, spend more and with greater
 frequency)
•Cost savings by eliminating labor intensive processes
•Improved customer satisfaction. (making working with customers easier)
•Offer users value through exclusive, entertaining and educational content that also
 reinforces your overall platform and company services

What is stopping us from selling to clients now?
•We just don’t have the right type of clients
•We don’t fully understand the mobile world
•The client doesn’t see the advantage of a mobile app or isn’t familiar with the media
•General discussion
MAWD Version 2.0
Why B2B Apps? (Part 2 - Selling Points)
Time: 13.45 - 14.15


Thinking about the next steps?

Notes/Thoughts
•Create an App that helps make something: Better, Faster and Easier
•It has to be a pleasure to use
•Think inside the box, help extend the brand value proposition
•Mobile Content: Leverage existing content, shorter texts, video to convey long articles,
 audio to summarize, SMS alerts. B2B offerings are far more complex and far more risky
 for the buyer because of their higher prices. You are selling to enterprise.
•Website optimization for Mobile (Basic first step)
•Don’t sell to you audience, help them do their jobs better etc.
•Efficiency over entertainment
•Most create thinly veiled promotional apps, create custom content apps that show not
 tell, consume content on the go, use B2C sensibilities: clever messaging, packaging and
 audience targeting.
•your business needs to communicate, prospect, engage, train, inform, build relationships
 and, yes, build ROI with business professionals via mobile
•Optimize existing content for mobile. Chances are people are accessing your website via
 mobile. Optimize graphics, design and optimize content to provide quicker answers,
 bite-sized content (a new content strategy)
•All brands are becoming more accessible, also in B2B.
MAWD Version 2.0
Coffee break
Time: 14.15 - 14.30


Get your fix of caffeine!
MAWD Version 2.0
B2B Apps ‘we’ use in the agency field now! Why?
Time: 14.30 - 15.00


Always connected mentality, content/information/updates when
and where you need it, personal productivity, project
management.


Apps
Mail, Dropbox, Evernote, Facebook, LinkedIn, Calendar, Twitter, Hootsuite, Mashable,
Skype, Wunderlist, Dragon dictation, iThougts HD, Keynote, Pages, TED, RSA Vision,
WebEx, GoToMeeting, Flipbook, Feeddler RSS Reader.

Thoughts
•Why do we use these?
•How often do we use them
•How can we categorize them?
Let’s Discuss
Open discussion on what attracts us to the platform and what might attract clients and the
clients of clients.
MAWD Version 2.0
B2B App Categories
Time: 15.00 - 15.30


There are hundreds of thousands of apps available in the App
Store. With so many options available, business professionals will
find that there is an app for just about any business or
productivity function imaginable.


Types
•Internal (for employees) / External (for customers/buyers)
Categories
•Business Intelligence
•Salesforce Automation
•Collaboration
•Mobile IT
•News, Information & Research
•Documents & Files
•Organization
•Travel
Thoughts
Open discussion - Could you think of current clients and categorize them an app?
MAWD Version 2.0
Coffee break
Time: 15.30 - 15.45


Get your fix of caffeine!
MAWD Version 2.0
B2B App Examples (show some live examples, interact-
discuss)
Time: 15.45 - 16.45


There is a B2B App for that!

Apps
Kayak Pro, TripIt, FlightTrackPro, GateGuru, Taxi, Kindle, Viber, Truphone, Skype, Free
Conference Call, Callvine, Calliflower, Beluga, Cisco WebEx Meeting Center, GoToMeeting,
Square, Intuit GoPayment Credit Card Terminal, Shoeboxed Receipt Tracker and receipt
Reader, Expensify, LinkedIn, WorldCard Mobile, Card Manager, Bump, Gist, Calvetica
Calendar, Dialvetica, Documents To Go-Office Suite, QuickOffice Connect, Dropbox, Wyse
PocketCloud, Mocha VNC, Genius Scan, PrinterShare, Roambi - Visualizer, Keynote,
MiniBooks for Fresh Books, iPunchclock, Salesforce Mobile, Kinito Lite, OmniFocus, Dragon
Dictation, Evernote, Mint.com, PageOnce Pro, Sure Payroll, RUN, PlacePop, WeReward,
HKTCD Mobile

Huge selection of Business Finance Apps, Inventory, Timehseets, CRM
http://www.appolicious.com

Thoughts
•In the 1 hour session give everyone an App to choose and let them explore and define
 what they like, dislike about it. Like an interactive workshop.
MAWD Version 2.0
B2B App Examples (show some live examples, interact-
discuss)
Time: 15.45 - 16.45


App choice.

Results and Discussion
Each group can go through the app of their choice.
•How does it make the job or process more efficient?
•How might it add value to the brand?
•Was it easy to use, or difficult to figure out?
MAWD Version 2.0
Wrap up Day 1, Drink.
Time: 16.45 - 17.15


Quickly recap the program, explain the details for Dinner and
meeting point.


Why B2B Apps? (Part 1 - Stats)
Why B2B Apps? (Part 2 - Selling Points)
B2B Apps ‘we’ use in the field now! Why?
B2B App Categories
B2B App Examples (show some live examples)
MAWD Version 2.0
Recap and Insights from Day 1
Time: 09.00 - 10.00


A reflection on what we covered yesterday. Show the program
from yesterday.


Insight Session
Think alone, write down you ideas for 15 minutes. Talk / Open discussion for 45 minutes
•What happened?
•How did I feel / react?
•How can I apply it at work?
Thoughts
•create an open discussion, letting people share there insights from yesterday
MAWD Version 2.0
Coffee break
Time: 10.00 - 10.15


Get your fix of caffeine!
MAWD Version 2.0
Where to from here? How do I go about building an App?
Time: 10.15 - 11.30


From concept to design to price to time to delivery.

Pre-requisites
•Main goal is to create an App that helps make something Better, Faster and Easier
•Initial thoughts Concept
•Pricing considerations/models (Concept, Design, Programming, Infrastructure, Client/
 Projectetc.)
•Basic Design Considerations/App flow (Tapworthy - Designing great iPhone Apps, by
 Josh Clark)
•Timeline and deliverables including App Store (or similar) submittal
Documents to take with you from my Public Dropbox Folder
•app_concept (Pages, PDF)
•app_pricing (Pages, PDF)
•mawd_amsterdam (Keynote, PDF)
MAWD Version 2.0
Wrap up!
Time: 11.30 - 12.00


Lets work together.


Points for further consideration
•Global business model
•Virtual Office
•Openess / Communication / Accountability
•Trust between people is always needed
•Build a team and build an App
Did we reach our goals?
•To better understand the world of B2B Apps?
•To be able to explain to clients the advantages to them investing in a B2B App?
•What they add to the clients brand in way of value?
•To be able to co-create a B2B App from concept to launch and the possibility of
 collaboration?
MAWD Version 2.0
Lunch
Time: 12.00 - 13.00


Time for a lunch together.

Más contenido relacionado

La actualidad más candente

B2B Mobile Marketing: Why Mobile For B2Bs?
B2B Mobile Marketing: Why Mobile For B2Bs?B2B Mobile Marketing: Why Mobile For B2Bs?
B2B Mobile Marketing: Why Mobile For B2Bs?Christina "CK" Kerley
 
Ibm ibm exceptional digital experiences
Ibm ibm exceptional digital experiencesIbm ibm exceptional digital experiences
Ibm ibm exceptional digital experiencesAna Alves Sequeira
 
How Enterprise App Stores Help Drive Productivity
How Enterprise App Stores Help Drive ProductivityHow Enterprise App Stores Help Drive Productivity
How Enterprise App Stores Help Drive ProductivityDana Gardner
 
IBM Experience One: Exceptional Digital Experiences
IBM Experience One: Exceptional Digital ExperiencesIBM Experience One: Exceptional Digital Experiences
IBM Experience One: Exceptional Digital ExperiencesIBM Digital Experience
 
Ess examples 07_15
Ess examples 07_15Ess examples 07_15
Ess examples 07_15essentialize
 
Achieving Engaging and Differentiated Digital Experiences for Better Business...
Achieving Engaging and Differentiated Digital Experiences for Better Business...Achieving Engaging and Differentiated Digital Experiences for Better Business...
Achieving Engaging and Differentiated Digital Experiences for Better Business...IBM Digital Experience
 
Active Release Techniques Digital Exposure Package
Active Release Techniques Digital Exposure PackageActive Release Techniques Digital Exposure Package
Active Release Techniques Digital Exposure Packagelonnieb
 
Consumer Experience [CX] Evolution - Full Report - Latitude
Consumer Experience [CX] Evolution - Full Report - LatitudeConsumer Experience [CX] Evolution - Full Report - Latitude
Consumer Experience [CX] Evolution - Full Report - LatitudeLatitude
 
Trends2009sm 169 16th
Trends2009sm 169 16thTrends2009sm 169 16th
Trends2009sm 169 16thPipo Santos
 
Vodafone Ukraine: Digital Workplace which brings strategic value
Vodafone Ukraine: Digital Workplace which brings strategic valueVodafone Ukraine: Digital Workplace which brings strategic value
Vodafone Ukraine: Digital Workplace which brings strategic valueANROM Social Business
 
Rich internet applications,
Rich internet applications,Rich internet applications,
Rich internet applications,csandit
 
Investing_in_mobile_first_dev_01
Investing_in_mobile_first_dev_01Investing_in_mobile_first_dev_01
Investing_in_mobile_first_dev_01Janice Pui Yun Tong
 

La actualidad más candente (17)

B2B Mobile Marketing: Why Mobile For B2Bs?
B2B Mobile Marketing: Why Mobile For B2Bs?B2B Mobile Marketing: Why Mobile For B2Bs?
B2B Mobile Marketing: Why Mobile For B2Bs?
 
Ibm ibm exceptional digital experiences
Ibm ibm exceptional digital experiencesIbm ibm exceptional digital experiences
Ibm ibm exceptional digital experiences
 
How Enterprise App Stores Help Drive Productivity
How Enterprise App Stores Help Drive ProductivityHow Enterprise App Stores Help Drive Productivity
How Enterprise App Stores Help Drive Productivity
 
Irine Digital Factory
Irine Digital FactoryIrine Digital Factory
Irine Digital Factory
 
Irine Digital Factory Pvt. Ltd.
Irine Digital Factory Pvt. Ltd.Irine Digital Factory Pvt. Ltd.
Irine Digital Factory Pvt. Ltd.
 
IBM Experience One: Exceptional Digital Experiences
IBM Experience One: Exceptional Digital ExperiencesIBM Experience One: Exceptional Digital Experiences
IBM Experience One: Exceptional Digital Experiences
 
Ess examples 07_15
Ess examples 07_15Ess examples 07_15
Ess examples 07_15
 
Achieving Engaging and Differentiated Digital Experiences for Better Business...
Achieving Engaging and Differentiated Digital Experiences for Better Business...Achieving Engaging and Differentiated Digital Experiences for Better Business...
Achieving Engaging and Differentiated Digital Experiences for Better Business...
 
Active Release Techniques Digital Exposure Package
Active Release Techniques Digital Exposure PackageActive Release Techniques Digital Exposure Package
Active Release Techniques Digital Exposure Package
 
Consumer Experience [CX] Evolution - Full Report - Latitude
Consumer Experience [CX] Evolution - Full Report - LatitudeConsumer Experience [CX] Evolution - Full Report - Latitude
Consumer Experience [CX] Evolution - Full Report - Latitude
 
Trends2009sm 169 16th
Trends2009sm 169 16thTrends2009sm 169 16th
Trends2009sm 169 16th
 
Hot Spot Columbia
Hot Spot ColumbiaHot Spot Columbia
Hot Spot Columbia
 
Vodafone Ukraine: Digital Workplace which brings strategic value
Vodafone Ukraine: Digital Workplace which brings strategic valueVodafone Ukraine: Digital Workplace which brings strategic value
Vodafone Ukraine: Digital Workplace which brings strategic value
 
A C Aravinth - Portfolio
A C Aravinth - PortfolioA C Aravinth - Portfolio
A C Aravinth - Portfolio
 
Simple app ideas
Simple app ideasSimple app ideas
Simple app ideas
 
Rich internet applications,
Rich internet applications,Rich internet applications,
Rich internet applications,
 
Investing_in_mobile_first_dev_01
Investing_in_mobile_first_dev_01Investing_in_mobile_first_dev_01
Investing_in_mobile_first_dev_01
 

Destacado

Fotos que varen fer historia...
Fotos que varen fer historia...Fotos que varen fer historia...
Fotos que varen fer historia...flickerscat
 
Mobile learning. Zirve University ELT Department" & "ingilizce Öğretmenliği"
Mobile learning. Zirve University ELT Department" & "ingilizce Öğretmenliği" Mobile learning. Zirve University ELT Department" & "ingilizce Öğretmenliği"
Mobile learning. Zirve University ELT Department" & "ingilizce Öğretmenliği" rabiiaaa
 
Mobile learning - Escribimos una poesía en alemán
Mobile learning - Escribimos una poesía en alemánMobile learning - Escribimos una poesía en alemán
Mobile learning - Escribimos una poesía en alemánAlicia González de Sarralde
 
Halilibrahim Fidan- Mobile Learning- Zirve Elt
Halilibrahim Fidan- Mobile Learning- Zirve EltHalilibrahim Fidan- Mobile Learning- Zirve Elt
Halilibrahim Fidan- Mobile Learning- Zirve EltHalilibrahim Fidan
 
Crucitur Creuers - Estrategia a les xarxes socials
Crucitur Creuers - Estrategia a les xarxes socialsCrucitur Creuers - Estrategia a les xarxes socials
Crucitur Creuers - Estrategia a les xarxes socialsLaietta M
 
Mobile learning elifsu yılmaz
Mobile learning  elifsu yılmazMobile learning  elifsu yılmaz
Mobile learning elifsu yılmazeelifsu
 

Destacado (8)

Fotos que varen fer historia...
Fotos que varen fer historia...Fotos que varen fer historia...
Fotos que varen fer historia...
 
영문이력서
영문이력서영문이력서
영문이력서
 
Mobile learning. Zirve University ELT Department" & "ingilizce Öğretmenliği"
Mobile learning. Zirve University ELT Department" & "ingilizce Öğretmenliği" Mobile learning. Zirve University ELT Department" & "ingilizce Öğretmenliği"
Mobile learning. Zirve University ELT Department" & "ingilizce Öğretmenliği"
 
Wellscience hindi presentation
Wellscience hindi presentationWellscience hindi presentation
Wellscience hindi presentation
 
Mobile learning - Escribimos una poesía en alemán
Mobile learning - Escribimos una poesía en alemánMobile learning - Escribimos una poesía en alemán
Mobile learning - Escribimos una poesía en alemán
 
Halilibrahim Fidan- Mobile Learning- Zirve Elt
Halilibrahim Fidan- Mobile Learning- Zirve EltHalilibrahim Fidan- Mobile Learning- Zirve Elt
Halilibrahim Fidan- Mobile Learning- Zirve Elt
 
Crucitur Creuers - Estrategia a les xarxes socials
Crucitur Creuers - Estrategia a les xarxes socialsCrucitur Creuers - Estrategia a les xarxes socials
Crucitur Creuers - Estrategia a les xarxes socials
 
Mobile learning elifsu yılmaz
Mobile learning  elifsu yılmazMobile learning  elifsu yılmaz
Mobile learning elifsu yılmaz
 

Similar a E3MAWD Amsterdam

Social Media, Video And Mobile
Social Media, Video And MobileSocial Media, Video And Mobile
Social Media, Video And MobileCheryl Viljoen
 
Mobile-First Selling
Mobile-First SellingMobile-First Selling
Mobile-First SellingJason Kreiter
 
Mobile App Development Cost 2024 Budgeting Your Dream App
Mobile App Development Cost 2024 Budgeting Your Dream AppMobile App Development Cost 2024 Budgeting Your Dream App
Mobile App Development Cost 2024 Budgeting Your Dream AppInexture Solutions
 
Go mobile or go away detroit chamber 11.08.10
Go mobile or go away detroit chamber 11.08.10Go mobile or go away detroit chamber 11.08.10
Go mobile or go away detroit chamber 11.08.10Detroit Regional Chamber
 
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...RapidValue
 
Role of e commerce applications in business growth by amritpal singh - jul,...
Role of e commerce applications in business growth   by amritpal singh - jul,...Role of e commerce applications in business growth   by amritpal singh - jul,...
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
 
Operations and technology framework for IFA's
Operations and technology framework for IFA'sOperations and technology framework for IFA's
Operations and technology framework for IFA'ssonesh_dedhia
 
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?Katy Slemon
 
DMI 2017 Mobile Trends
DMI 2017 Mobile TrendsDMI 2017 Mobile Trends
DMI 2017 Mobile TrendsDMI
 
How to Develop Your Mobile Strategy
How to Develop Your Mobile StrategyHow to Develop Your Mobile Strategy
How to Develop Your Mobile StrategyAddThis
 
mbg-business_presentation
mbg-business_presentationmbg-business_presentation
mbg-business_presentationesstel
 
Five things to consider before developing mobile apps
Five things to consider before developing mobile appsFive things to consider before developing mobile apps
Five things to consider before developing mobile appsCI&T
 
How to launch your mobile application
How to launch your mobile applicationHow to launch your mobile application
How to launch your mobile applicationMarie Weaver
 
Develop a Successful Mobile App‏
Develop a Successful Mobile App‏Develop a Successful Mobile App‏
Develop a Successful Mobile App‏Mohamed Mahdy
 
Solving Today's HR, Communication & Leadership Challenges With Microsoft 365 ...
Solving Today's HR, Communication & Leadership Challenges With Microsoft 365 ...Solving Today's HR, Communication & Leadership Challenges With Microsoft 365 ...
Solving Today's HR, Communication & Leadership Challenges With Microsoft 365 ...Richard Harbridge
 
B2B Mobile Marketing: Building The B2B Mobile Business Case
B2B Mobile Marketing: Building The B2B Mobile Business CaseB2B Mobile Marketing: Building The B2B Mobile Business Case
B2B Mobile Marketing: Building The B2B Mobile Business CaseChristina "CK" Kerley
 
Marketing automation does not happen automatically
Marketing automation does not happen automaticallyMarketing automation does not happen automatically
Marketing automation does not happen automaticallyThe House of Marketing
 
E-Marketing.pptx (pondichery university)
E-Marketing.pptx (pondichery university)E-Marketing.pptx (pondichery university)
E-Marketing.pptx (pondichery university)NikhilKrishnan51
 

Similar a E3MAWD Amsterdam (20)

Social Media, Video And Mobile
Social Media, Video And MobileSocial Media, Video And Mobile
Social Media, Video And Mobile
 
Mobile-First Selling
Mobile-First SellingMobile-First Selling
Mobile-First Selling
 
Mobile App Development Cost 2024 Budgeting Your Dream App
Mobile App Development Cost 2024 Budgeting Your Dream AppMobile App Development Cost 2024 Budgeting Your Dream App
Mobile App Development Cost 2024 Budgeting Your Dream App
 
Go mobile or go away detroit chamber 11.08.10
Go mobile or go away detroit chamber 11.08.10Go mobile or go away detroit chamber 11.08.10
Go mobile or go away detroit chamber 11.08.10
 
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...
 
Role of e commerce applications in business growth by amritpal singh - jul,...
Role of e commerce applications in business growth   by amritpal singh - jul,...Role of e commerce applications in business growth   by amritpal singh - jul,...
Role of e commerce applications in business growth by amritpal singh - jul,...
 
Operations and technology framework for IFA's
Operations and technology framework for IFA'sOperations and technology framework for IFA's
Operations and technology framework for IFA's
 
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
 
DMI 2017 Mobile Trends
DMI 2017 Mobile TrendsDMI 2017 Mobile Trends
DMI 2017 Mobile Trends
 
How to Develop Your Mobile Strategy
How to Develop Your Mobile StrategyHow to Develop Your Mobile Strategy
How to Develop Your Mobile Strategy
 
mbg-business_presentation
mbg-business_presentationmbg-business_presentation
mbg-business_presentation
 
Five things to consider before developing mobile apps
Five things to consider before developing mobile appsFive things to consider before developing mobile apps
Five things to consider before developing mobile apps
 
How to launch your mobile application
How to launch your mobile applicationHow to launch your mobile application
How to launch your mobile application
 
Studiolabs Pitchdeck
Studiolabs PitchdeckStudiolabs Pitchdeck
Studiolabs Pitchdeck
 
Develop a Successful Mobile App‏
Develop a Successful Mobile App‏Develop a Successful Mobile App‏
Develop a Successful Mobile App‏
 
Solving Today's HR, Communication & Leadership Challenges With Microsoft 365 ...
Solving Today's HR, Communication & Leadership Challenges With Microsoft 365 ...Solving Today's HR, Communication & Leadership Challenges With Microsoft 365 ...
Solving Today's HR, Communication & Leadership Challenges With Microsoft 365 ...
 
B2B Mobile Marketing: Building The B2B Mobile Business Case
B2B Mobile Marketing: Building The B2B Mobile Business CaseB2B Mobile Marketing: Building The B2B Mobile Business Case
B2B Mobile Marketing: Building The B2B Mobile Business Case
 
Digital Experience
Digital ExperienceDigital Experience
Digital Experience
 
Marketing automation does not happen automatically
Marketing automation does not happen automaticallyMarketing automation does not happen automatically
Marketing automation does not happen automatically
 
E-Marketing.pptx (pondichery university)
E-Marketing.pptx (pondichery university)E-Marketing.pptx (pondichery university)
E-Marketing.pptx (pondichery university)
 

Último

Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 

Último (20)

Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 

E3MAWD Amsterdam

  • 1. MAWD Version 2.0 A Mobile B2B Amsterdam, September 22-23, 2011
  • 2. MAWD Version 2.0 Welcome Time: 13.00 - 13.10 The mobile revolution has changed the way we work, rest and play, and these devices have become our window to the world. For businesses, they are the new shopfront, and will become a fundamental part of the future of commerce. Businesses, B2B or B2C, that care about their customers need to act now and become a part of it Define MAWD •Welcome to E3 MAWD •Why MAWD? Explain how it came to be. •Mission: Helps educate and inform how we can better develop mobile apps to integrate into B2B and B2C marketing business, a chance to build trust and friendship and knowledge with other E3 members •Projects that are running/in proposal at the moment (IO Coffee, RENO Shoes, FM1) •Blog, Twitter Define the goals of the Seminar •To better understand the world of B2B Apps •To be able to explain to clients the advantages to them investing in a B2B App •What they add to the clients brand in way of value (measurables) •To be able to co-create a B2B App from concept to launch and the possibility of collaboration
  • 3. MAWD Version 2.0 Program Overview Time: 13.10 - 13.15 E3 MAWD Version 2.0 - Program Map Why B2B Apps? (Part 1 - Stats) Why B2B Apps? (Part 2 - Selling Points) Coffee break B2B Apps ‘we’ use in the field now! Why? B2B App Categories Coffee break B2B App Examples (show some live examples) Wrap up Day 1, Drink Dinner and Drinks Recap and Insights from Day 1 Coffee break Where to from here? How to I go about building an App Wrap up! Lunch
  • 4. MAWD Version 2.0 Why B2B Apps? (Part 1 - Statistics) Time: 13.15 - 13.45 We are currently in a Mobile ‘Phenomenon’. Close to 6 billion mobile subscriptions world wide. Half of the world’s population. Statistics Mobile General •By the end of 2010 there were 5.3 billion mobile subscriptions and 940 million of those have – potentially - access to mobile broadband services •38 percent of cell phone owners use their phone to access the internet, 34 percent to access email; 72 percent for text messaging; 30 percent for instant messaging; 76 percent for taking pictures •Sales of smartphones are growing at 74.4 percent each year. Smartphones are now 21.8 percent of mobile-phone sales globally – this is higher in the US and other developed nations. While you can still do web surfing, email and download apps to many feature phones, smartphones deliver a richer experience, which is why many people are upgrading. •1/2 of our day is spent consuming media
  • 5. MAWD Version 2.0 Why B2B Apps? (Part 1 - Statistics) Time: 13.15 - 13.45 Mobile is how professionals stay in contact with their teams, stay abreast of breaking developments in their industries, and stay competitive in a 24-7 global business world. Statistics Mobile B2B Specific •Mobile is one set of media most used by B2B target audiences •Engage hard-to-reach, busy and highly mobile people •There are over one billion mobile workers in the world who are able to do their job remotely, while away from their desk. The US is the most highly concentrated market for mobile workers – with 72.2 percent of the workforce being mobile in 2008. •The perception of “mobile as purely a consumer media” is akin to arguing that professionals don’t use computers for their work, purchasing and communications activities either •It’s just a matter of explaining the business case, the expansive suite of communication tools that mobile offers, and the B2B strategies and best practices that they need to follow •B2B customers have already gone mobile.
  • 6. MAWD Version 2.0 Why B2B Apps? (Part 2 - Selling Points) Time: 13.45 - 14.15 Investment in B2B Mobile Apps can produce real, tangible return on investment. Selling Points •In the high-touch, highly personal selling environment of B2B, relationships are everything; especially given that the B2B landscape is punctuated by high-priced offerings, long sales cycles, and complex contracts •Growing levels of impatience (magnified by a tool like ‘Google Instant’ •Increases in revenue. (remove friction in the sales process, spend more and with greater frequency) •Cost savings by eliminating labor intensive processes •Improved customer satisfaction. (making working with customers easier) •Offer users value through exclusive, entertaining and educational content that also reinforces your overall platform and company services What is stopping us from selling to clients now? •We just don’t have the right type of clients •We don’t fully understand the mobile world •The client doesn’t see the advantage of a mobile app or isn’t familiar with the media •General discussion
  • 7. MAWD Version 2.0 Why B2B Apps? (Part 2 - Selling Points) Time: 13.45 - 14.15 Thinking about the next steps? Notes/Thoughts •Create an App that helps make something: Better, Faster and Easier •It has to be a pleasure to use •Think inside the box, help extend the brand value proposition •Mobile Content: Leverage existing content, shorter texts, video to convey long articles, audio to summarize, SMS alerts. B2B offerings are far more complex and far more risky for the buyer because of their higher prices. You are selling to enterprise. •Website optimization for Mobile (Basic first step) •Don’t sell to you audience, help them do their jobs better etc. •Efficiency over entertainment •Most create thinly veiled promotional apps, create custom content apps that show not tell, consume content on the go, use B2C sensibilities: clever messaging, packaging and audience targeting. •your business needs to communicate, prospect, engage, train, inform, build relationships and, yes, build ROI with business professionals via mobile •Optimize existing content for mobile. Chances are people are accessing your website via mobile. Optimize graphics, design and optimize content to provide quicker answers, bite-sized content (a new content strategy) •All brands are becoming more accessible, also in B2B.
  • 8. MAWD Version 2.0 Coffee break Time: 14.15 - 14.30 Get your fix of caffeine!
  • 9. MAWD Version 2.0 B2B Apps ‘we’ use in the agency field now! Why? Time: 14.30 - 15.00 Always connected mentality, content/information/updates when and where you need it, personal productivity, project management. Apps Mail, Dropbox, Evernote, Facebook, LinkedIn, Calendar, Twitter, Hootsuite, Mashable, Skype, Wunderlist, Dragon dictation, iThougts HD, Keynote, Pages, TED, RSA Vision, WebEx, GoToMeeting, Flipbook, Feeddler RSS Reader. Thoughts •Why do we use these? •How often do we use them •How can we categorize them? Let’s Discuss Open discussion on what attracts us to the platform and what might attract clients and the clients of clients.
  • 10. MAWD Version 2.0 B2B App Categories Time: 15.00 - 15.30 There are hundreds of thousands of apps available in the App Store. With so many options available, business professionals will find that there is an app for just about any business or productivity function imaginable. Types •Internal (for employees) / External (for customers/buyers) Categories •Business Intelligence •Salesforce Automation •Collaboration •Mobile IT •News, Information & Research •Documents & Files •Organization •Travel Thoughts Open discussion - Could you think of current clients and categorize them an app?
  • 11. MAWD Version 2.0 Coffee break Time: 15.30 - 15.45 Get your fix of caffeine!
  • 12. MAWD Version 2.0 B2B App Examples (show some live examples, interact- discuss) Time: 15.45 - 16.45 There is a B2B App for that! Apps Kayak Pro, TripIt, FlightTrackPro, GateGuru, Taxi, Kindle, Viber, Truphone, Skype, Free Conference Call, Callvine, Calliflower, Beluga, Cisco WebEx Meeting Center, GoToMeeting, Square, Intuit GoPayment Credit Card Terminal, Shoeboxed Receipt Tracker and receipt Reader, Expensify, LinkedIn, WorldCard Mobile, Card Manager, Bump, Gist, Calvetica Calendar, Dialvetica, Documents To Go-Office Suite, QuickOffice Connect, Dropbox, Wyse PocketCloud, Mocha VNC, Genius Scan, PrinterShare, Roambi - Visualizer, Keynote, MiniBooks for Fresh Books, iPunchclock, Salesforce Mobile, Kinito Lite, OmniFocus, Dragon Dictation, Evernote, Mint.com, PageOnce Pro, Sure Payroll, RUN, PlacePop, WeReward, HKTCD Mobile Huge selection of Business Finance Apps, Inventory, Timehseets, CRM http://www.appolicious.com Thoughts •In the 1 hour session give everyone an App to choose and let them explore and define what they like, dislike about it. Like an interactive workshop.
  • 13. MAWD Version 2.0 B2B App Examples (show some live examples, interact- discuss) Time: 15.45 - 16.45 App choice. Results and Discussion Each group can go through the app of their choice. •How does it make the job or process more efficient? •How might it add value to the brand? •Was it easy to use, or difficult to figure out?
  • 14. MAWD Version 2.0 Wrap up Day 1, Drink. Time: 16.45 - 17.15 Quickly recap the program, explain the details for Dinner and meeting point. Why B2B Apps? (Part 1 - Stats) Why B2B Apps? (Part 2 - Selling Points) B2B Apps ‘we’ use in the field now! Why? B2B App Categories B2B App Examples (show some live examples)
  • 15. MAWD Version 2.0 Recap and Insights from Day 1 Time: 09.00 - 10.00 A reflection on what we covered yesterday. Show the program from yesterday. Insight Session Think alone, write down you ideas for 15 minutes. Talk / Open discussion for 45 minutes •What happened? •How did I feel / react? •How can I apply it at work? Thoughts •create an open discussion, letting people share there insights from yesterday
  • 16. MAWD Version 2.0 Coffee break Time: 10.00 - 10.15 Get your fix of caffeine!
  • 17. MAWD Version 2.0 Where to from here? How do I go about building an App? Time: 10.15 - 11.30 From concept to design to price to time to delivery. Pre-requisites •Main goal is to create an App that helps make something Better, Faster and Easier •Initial thoughts Concept •Pricing considerations/models (Concept, Design, Programming, Infrastructure, Client/ Projectetc.) •Basic Design Considerations/App flow (Tapworthy - Designing great iPhone Apps, by Josh Clark) •Timeline and deliverables including App Store (or similar) submittal Documents to take with you from my Public Dropbox Folder •app_concept (Pages, PDF) •app_pricing (Pages, PDF) •mawd_amsterdam (Keynote, PDF)
  • 18. MAWD Version 2.0 Wrap up! Time: 11.30 - 12.00 Lets work together. Points for further consideration •Global business model •Virtual Office •Openess / Communication / Accountability •Trust between people is always needed •Build a team and build an App Did we reach our goals? •To better understand the world of B2B Apps? •To be able to explain to clients the advantages to them investing in a B2B App? •What they add to the clients brand in way of value? •To be able to co-create a B2B App from concept to launch and the possibility of collaboration?
  • 19. MAWD Version 2.0 Lunch Time: 12.00 - 13.00 Time for a lunch together.

Notas del editor

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n