Short-form video is a powerful communication and education tool. We learn best from the visual presentation of information, and our online world and behaviors are moving us more and more towards short-form video as a primary source of information. The question is less shouild we use short-form video for employee training. The real question is: "Why aren't we using short form video for employee training?"

1. How & Why to
Incorporate
Short-Form
Into an
Effective
Training
Program
CHRIS OSBORN

2. “

3. The Eiffel Tower
• It’s French
• Named after Gustave Eiffel
• Tallest structure in Paris
• 1062 feet tall (81 story building)
• 7.1 million people visited in 2011
• 2,500,000 rivets
• 60 tons of paint used every 7 years
• It’s cool (okay – not a fact, but I like it)

5. Will add interactive web poll

6. 6
>
WHAT
YOU’LL
LEARN

7. 7
THE WHAT AND WHY
Short Form
Video
THE BUSINESS CASE

9. Next Gen Content Strategy

10. For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want.
Gunnard Johnson, Google's Advertising
Research Director

11. watch
everyday
Source: Forrester Research
55%

13. Classroom/ILT
Online - Elearning
On-the-Job
Maybe Other Methods

14. The State of the Industry
59.43%
72.72%
44.56%
56.58%
65.05%
76.21%
ILT - Classroom ALL ILT (On-line + Live
Classroom)
All
Best
G500

15. 38.50%
49.90%
41.70%
Average % of Formal Learning Hours Used VIA Online Methods
All
Best
G500
The State of the Industry

16. 4,000,000,000
hours
of video
468,164

17. of all
web traffic

18. more time
pages with video

19. 1.3 billion
MOBILE WORKERS
worldwide
Source: IDC

20. By 2020, there will be
connected
mobile
devices.
the world’s
population today.
Source: IDC

21. 50%+
employees use their
to
access work-related
sites or
Mobile Learning Pulse Survey, Fall 2012,
The MASIE Center
Mobile Learning Pulse Survey, Fall 2012,
The MASIE Center

22. GOOD Technology: State of
BYOD Report - 2012
75.5%
6.1%
5.1%
13.3%
Currently Support
Considering, but no
specific time frame
Not planning to support
Planning to support

23. 23
ELEARNING

24. 24
LEARNING
CURVE
60%
FASTER

25. 25
RETENTION
50%
HIGHER

26. GAINS IN
LEARNING
56%
GREATER

27. 27
CONSISTENCY
50%
BETTER

28. 28
COMPRESSION
70%
IMPROVED

29. Why Video?
10% of text

30. Why Video?
65% of
images

31. Why Video?
95% of video

32. 81%
76%
Organizational Goal Achieved
Using Video Content
Not Using Video Content
Source:

33. 68%
61%
Employees Highly Engaged
Using Video Content
Not Using Video Content
Source:

34. 61%
51%
Key Positions Filled Quickly
Using Video Content
Not Using Video Content
Source:

35. Most organizational training
courses incorporate much more
content than human working
memory can process in the time
allotted.
Clark, R., Nguyen, F. & Sweller, J.
Efficiency in Learning: Evidence-Based Guidelines
to Manage Cognitive Load, (2008), p. 143

36. But why
classroom at all?

37. Adult
Theory

38. Science
&
Load

39. Adult
Theory

40. 5-15 minutes
Brain Science
Video-based
Single topic

44. It’s a VUCA World Out There!
Volatile
Uncertain
Complex
Ambiguous

45. Next Gen Learning
Strategies . . .

46. Employee
As Focus

47. What is
Content?

48. Content Can Be
Anything

49. Content is
…
and anything
can be content!

50. BUY VS. BUILD
SELECTION
DEPLOYMENT
AND
DELIVERY
MARKETING
AND SUPPORT
VIDEO STRATEGY

53. Today’s Video…
HD
Mobile
Production values

54. Social Video
Mobile

55. Social93%

56. Video94%

57. Mobile
119%

58. NEXT GEN CONTENT
STRATEGY

59. Key to a Broader Set of
Next Generation of Learning
Strategies

60. CONTENT IS ANYTHING

61. CONTENT IS KING

62. EMPLOYEE FOCUSED

63. • http://brainworldmagazine.com/learning-
memory-how-do-we-remember-and-why-do-we-
often-forget/
• http://gov.2elearning.com/gov/magazine/gov-
articles/single-news-article/article/the-future-
of-work-are-you-ready.html
• http://gov.2elearning.com/lead-
news/article/capturing-the-imagination-with-
video.html
• http://www.trainingmag.com/content/venturin
g-video-training

64. Session Evaluation
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any of the following methods.
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3. Launch and complete the evaluation
URL: https://www.questionmark.com/cets17