What media institution our Media coursework would appeal too.

2. Our film could only really secure a distribution
deal with an independent company such as
Lionsgate or other smaller distribution
companies. Lionsgate have distributed
independent horror movies such as SAW which
has progressed into a multiple movie franchise
and has become very successful, showing that
Lionsgate know how to effectively reach the
target audience of horror movies. The film Saws
distribution rights were secured at the
Sundance film festival, which could be a viable
option for our film as it would be ideal for us to
pitch it at a film festival to different companies.
Like our movie, saw has a psychopath
antagonist and has slasher connotations.
Our film does not have the high production
values and verisimilitude of industrial films so it
would not be possible to distribute with an
industrial distribution company as it would
simply not be worthwhile them investing time
and money into our film. Films such as the
Woman in Black, which is an institutional horror
varies greatly from our movie, although they
have similar psychological with slasher parts,
they have a much higher budget, and contain a-
Lister celebrities such as Daniel Radcliffe .
Independent
film
distribution

3. Our work definitely has the style of an independent horror. A few of the key
areas which indicate this are Location, Cast and the special effects which we
use.
Location
Our film was based in a sub-
urban environment, as it can be
used to create unexpected
horror and an uncomfortable
feeling for the audience as they
will not expect trouble there. A
key factor that made us use this
external location is that it was
free to use and we could film
easily without disruption. This
happens quite often with
independent films, as it saves
them a lot of money, an example
of this is the Blaire Witch project,
which was produced on a very
low budget, like our movie.
Other industrial horrors will use
much better sets than us, just
like The woman in black, which is
filmed in marsh land and a big
haunted house, which would
have cost us a lot more money to
use sets like this.
Special effects
Our movie uses one example of
special effects, this is the long
exposure of the clouds to
indicate a shift in time, this
however is not included in our
final cut of the film. Institutional
movies will spend a lot more
time and money on special
effects than us. A good example
of this would be the ghosts and
deaths within the conjuring
which look much more realistic,
creating verisimilitude and
adding more production value
than our movie.
Cast
Obviously on a budget as low
as ours we could not afford to
use any celebrities or a-list
stars, whereas institutional
horrors can use A-listers as
bankable stars. Movies such as
the woman in Black can afford
to hire A-listers to be in their
movie, this will attract fans of
that particular actor to the
movie and give the film a
bigger status.
Independent
film
conventions

4. Our movie may struggle if put into big cinema chains such as the
odean and vue cinemas, as they will be showing big mainstream
and tent pole movies. Instead it would be better to use smaller
cinema chains such as Curzon cinemas and independent
cinemas, as these will be cheaper to use and will attract a more
specialist audience and more generic cinema goers, We will not
release at a parallel time with a big mainstream or tent pole
horror as it would be fierce competition that we will likely lose, a
time such as Halloween for our movie would be good, as long as
there is not a big movie that comes out over the same weekend
as this is a popular release time for horror movies.
Using streaming applications such as Netflix and amazon prime
will be a good idea for independent horror movies such as ours,
as it can be viewed on many platforms due to cross media
convergence, meaning its possible for the audience to watch it
on many different platforms and its more likely they will have a
streaming prescription rather than actually buying the DVD. As
of 2014 Netflix has 50 million subscribers worldwide, which is
a lot of exposure for our film, and being a horror movie it will
attract young people at a sleepovers for example. Piracy is a big
issue for movies today, and including it on Netflix will help
reduce it, as there is no need to download/stream it if it is on
streaming sites. This is a utilising web 2.0
Exhibiting our
film

5. The audience for our production is quite a
niche audience, it is made up of 16-24 year
olds which is the target market for the
horror movie genre.
A platform release will be much more appropriate
for our production as it would be unlikely to bring in
enough money in the box office to make it
worthwhile conducting a blanket/global release,
which would cost a lot more money and take more
time. Specially selected territories and aiming for
cities and big areas will be a viable idea for us, as it
is cheaper and we can select audiences more
carefully.
Synergistic marketing activity would not be
viable for us as it would be far too
expensive. A much more efficient and
audience targeting campaign would be
more likely as we will not be able to afford
to adopt methods like releasing ancillary
products and symbiotic promotional
activity.
Web 2.0 would be a very good way to market our
movie as it is largely very cheap and can target an
audience very effectively. Methods such as social
media and web pages would be ideal for us, as our
target market are a group which is largely online,
and it allows us to get them involved with the
movie. This would save costs in our small budget
and still get the film a wide exposure
Target
audience