Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Rhet strats[1]forslideshare
1. We are encamped in
nature, not
domesticated. Hunger
and thirst lead us on
to eat and to drink;
but bread and wine,
mix and cook them
how you will, leave us
hungry and thirsty,
after the stomach is
full.
- Emerson
Ambiguous Language
Intentionally
wording
something in
an unclear or
vague
manner to
just hint at
something,
not coming
right out and
saying it.
2. - Comparison of elements
that may or may not be
alike, either using a simile
The idea behind the tuxedo is the woman's
point of view that men are all the same; so
we might as well dress them that way. That's
why a wedding is like the joining together of
a beautiful, glowing bride and some guy.
The tuxedo is a wedding safety device,
created by women because they know that
men are undependable. So in case the
groom chickens out, everybody just
takes one step over, and she
marries the next guy.
(Jerry Seinfeld)
A
N
A
L
O
G
Y
3. -Tellingastoryortaleto
getapointacross
When I turned my head, reading some books in a
library, I saw a girl-maybe 5 to 7 years old -and a
lady who looked like her mother, choosing books to
read, in front of the bookshelf beside the table at
which I was reading. And the moment I was about to
get my eyes back to the book, I heard a "Hello"
sound, a female's phone voice. It was her, the lady
who looked like the little girl's mom. Yes, she was
speaking on her cell phone. But, I wasn't surprised
that much because she was not the only person who
phones in the library reading room. So I just decided
to go back to my work. I was about to read my books
again, and then at the moment, I saw the little girl
jittering, embarrassed by her mom's acting. She
scolded her mother and the mother got her voice
down. Of course, I had not expected that she would
go out to keep her phoning. It was a role-diversion.
The daughter did the mom's role, and the mom acted
like a little naughty child. Sometimes Children are
4. - Showing direct opposition between things or
wording something to go against something,
be contrary, or even be reactionary. Using a
sentence structure that plays upon the idea of
contrast or difference.
5. Saying or slogan that is short,
almost cliché, but intended to
state a widely accepted belief
6. - Citing
support to
back up your
point, usually
by
incorporating
research or
some other
credible
source or
argument
The Harivansa says, "An
abode without birds is
like a meat without
seasoning." Such was
not my abode, for I
found myself suddenly
neighbor to the birds;
not by having
imprisoned one, but
having caged myself
near them.
- Thoreau
10. Using
informa
l
dictio
n in an
almost
“hard
boiled
”
manne
r for
effect.
It was about eleven o'clock in the
morning, mid October, with the sun
not shining and a look of hard wet
rain in the clearness of the
foothills. I was wearing my powder-
blue suit, with dark blue shirt, tie
and display handkerchief, black
brogues, black wool socks with dark
blue clocks on them. I was neat,
clean, shaved, and sober, and I
didn't care who knew it. I was
everything the well-dressed private
detective ought to be. I was calling
on four million dollars.
- D. Hammett
11. - Presenting
a set of
premises /
facts, and
then
Drawing
a conclusion
from them
Sherlock Holmes and Watson were on
a camping trip. They had gone to bed
and were lying there looking up at
the sky.
Holmes said, "Watson, look up.
What do you see?"
"I see thousands of stars."
"And what does that mean to
you?"
"I guess it means we will have
another nice day tomorrow. What
does it mean to you, Holmes?"
"To me, it means someone has
stolen our tent."
12. If a person offend
you, and you are
in doubt as to
whether it was
intentional or
not, do not resort
to extreme
measures; simply
watch your
chance and hit
him with a brick.
(Twain)
Saving the
main idea of
a sentence
forthe very
end.
13.
14. If, in my low moments, in word, deed
or attitude, through some error of
temper, taste, or tone, I have caused
anyone discomfort, created pain, or
revived someone's fears, that was not
my truest self.
- Jesse Jackson, 1984
15. Dr. House: Who
were you going
to kill in Bolivia?
My old
housekeeper?
Dr. Terzi: We
don't kill anyone.
Dr. House: I'm
sorry--who were
you going to
marginalize?
16.
17. I was helpless. I did
not know what in the
world to do. I was
quaking from head
to foot, and could
have hung my hat on
my eyes, they stuck
out so far (Twain)
HYPER
-
BOLE
- Overstatement,
or exaggeration
intended to have
an effect or prove
a point
18. - Language that is angry, insulting, highly emotional, highly charged, or
just plain spirited and worked up
Curse the blasted, jelly-boned swines, the
slimy, the belly-wriggling invertebrates, the
miserable sodding rotters, the flaming sods,
the snivelling, dribbling, dithering, palsied
pulse-less lot that make up England today. . . .
God, how I hate them! God curse them, funkers
(one who shrinks from responsibility). God
blast them, wishwash. Extermine them, slime
- D. H. Lawrence
PARENTAL ADVISORY
19. - Placing two
items, ideas,
concepts in close
proximity in the
text to create an
effect, evoke an
attitude, orjust
get the reader
thinking about
theircontrasting
and/or
comparative
natures
In football the object is forthe
quarterback, also known as the field
general, to be on target with his aerial
assault, riddling the defense by hitting
his receivers with deadly accuracy in
spite of the blitz, even if he has to use
shotgun. With short bullet passes and
long bombs, he marches his troops into
enemy territory, balancing this aerial
assault with a sustained ground attack
that punches holes in the forward wall
of the enemy's defensive line. In
baseball the object is to go home! And
to be safe! - I hope I'll be safe at home!
- George Carlin
20. - Using
negative
statements to
prove a point, or
putting not in
front of
something,
foreffect
Keep an
eye
on your
mother
whom we
both know
doesn't
have
both oars in
the water
- Jim Harrison
21. - Appealing to
man’s sense of
reason or
basing an
argument on
fundamental
logic
Dogs are the leaders of the
planet. If you see two life
forms, one of them's making a
poop, the other one's carrying
it for him, who would you
assume is in charge
- Jerry Seinfeld
22.
23. - When an author
tells it like it is,
usually with vivid
detail, but not in a
flowery fashion
“He was a big man,
wide-shouldered, with
the lean, hard-boned
face of the desert rider.
There was no softness
in him.”
- L’Amour
24. A brilliant young woman I know was asked once to
support her argument in favor of social welfare. She
named the most powerful source imaginable: the
look in a mother's face when she cannot feed her
children. Can you look that hungry child in the eyes?
See the blood on his feet from working barefoot in
the cotton fields. Or do you ask his baby sister with
her belly swollen from
hunger if she cares
about her daddy's
work ethics
(The Great Debaters)
25. - When
an
author’
s style
is
designe
d to
critique
an idea
or
method,
but in a
way
that is
critical
I have a few things in my
mind which I have often
longed to say for the
instruction of the young; for
it is in one’s tender early
years that such things will
best take root and be most
enduring and most valuable.
First, then. I will say to you
my young friends--and I say
it beseechingly, urgingly--
Always obey your parents,
when they are present.