This document provides an overview of common mistakes made with mobile initiatives and best practices from mobile leaders. The biggest mistakes include not addressing security, limiting mobile access, focusing only on smartphones/tablets, rushing app development, and lacking a comprehensive mobile strategy. Mobile leaders avoid these mistakes by implementing comprehensive security and governance, embracing broader mobile technologies, partnering with experts, and using mobile to transform business operations through an integrated strategy.

1. © 2014 IBM Corporation
MES1466: #EPICFAIL - The
Biggest Mistakes with Mobile
Initiatives and How to Avoid
Them
@ChrisPepin
IBM Mobile First Services Executive

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Therefore, no assurance can be given that an individual user will achieve results
similar to those stated here.

3. Agenda
Mobile growth and use cases
Mobile challenges
Biggest mobile mistakes
Best practices of mobile leaders

4. Mobile adoption continues to explode
5.6
Billion
Personal
Devices Sold
1Trillion
Connected
Devices
41% CAGR
Wearable
Wireless
Devices
2013 2014 2015

5. Mobile banking
transactions grew at
138% CAGR
from 0.3B in 2008
to 9.4B in 2012
25% of all
online search for
travel comes from
a mobile device
1/3of citizens
access federal
government website
by logging in from
phones or tablets
Mobile is changing interactions across industries

6. 62% use
devices for work
related email
47% use
devices to read
and write docs
41% use
devices to access
work related apps
And ultimately changing how individuals are getting
things done

7.  Developing apps that integrate with information across the enterprise
 Infrastructure complexity from multiple device platforms
 Mobile requirements for employees/workers
 Comprehensive mobile strategy and availability of skilled resources
 New process and business designs required for transformation
opportunities
 Rapid and disruptive innovation shortening time to value requirements
 Protection of privacy and confidential information
 Policies for client-owned smartphones and tablets
 Visibility, security and management of mobile platform requirements
Business & IT Changes
Privacy & Security
Integration
Mobile trends bring challenges

8. Top 10 biggest mistakes with mobile initiatives

9. 8
Mistake #1: Not addressing mobile security from the
outset
In the rush to deploy, projects
have been halted because they
didn't have adequate security in
place
The large number and wide
range of devices and platforms
introduces security challenges
End users are the weakest
security link and building a
culture of security is critical

10. 9
Mistake #2: Limiting employee mobile access to
email, contacts & calendar
Most enterprise deployments start
with mobile email, contacts and
calendar
However, to get the most return
on your investment, move beyond
email
Enterprises need to deploy
enterprise application stores and
a process to develop and deploy
applications

11. 10
Mistake #3: Limiting mobile to smartphones and
tablets
Smartphones and tablets are
what most people think of as
mobile
However, this narrow view
excludes wearables, Machine
to Machine (M2M) and the
Internet of Things (IoT) which is
the fastest growing segment

12. 11
Mistake #4: Not partnering with a trusted advisor on
mobile initiatives
Mobile strategy and deployment can be
challenging
A recent IBM survey found that 9 out of
10 enterprises didn't have the skills they
needed to execute
Leveraging a trusted, experienced
advisor can result in faster, less
expensive deployments with less rework

13. 12
Mistake #5: Singular focus on mobile technology
While technology plays a key
role in mobile solutions, it’s not
the ONLY thing
In many ways, technology is the
EASY part
Strategy, policy, governance and
education all play a key role
Strategy
PolicyEducation
Technology

14. 13
Mistake #6: Neglecting the network
Mobile devices are dependent on the
network including wi-fi, cellular and
satellite
Capacity demands continue to increase
both in terms of the number of devices
and bandwidth
Managing telecom expenses is a key
requirement

15. 14
Mistake #7: Failure to embrace “Bring Your Own
Device”
Bring Your Own Device, or BYOD is here
to stay
There are significant challenges but the
costs of NOT embracing BYOD are even
higher
BYOD is more than just smartphones
and tablets

16. 15
Mistake #8: Not integrating mobile with cloud, social
and big data
Mobile, social, information and
cloud are disruptive technologies
Together, they are transforming
society and business
Consider all four technologies as
part of your overall strategy
Source: Gartner

17. 16
Mistake #9: Rushing mobile apps to market and not
making continuous improvements
Eager to have a presence in the
public app stores, enterprises often
rush applications into the
marketplace at great expense and
without clear business objectives
Over 80 percent of mobile apps are
used once and then deleted

18. 17
Mistake #10: No mobile strategy
Companies risk losing not only
customers, employees, and partners,
but also revenue opportunities to
competitors
Successful mobile efforts blend
detailed understanding of the user
experience with technology know-how
Mobile strategy is more than just
making existing processes more
effective; it is also about identifying
new innovations

19. Best Practices of Mobile Leaders

20. Characteristics of mobile leaders
Research was conducted by IBV and Oxford Economics in 1Q13
• Leaders build apps that unlock core business
knowledge for mobile uses:
• They excel 2:1 at integrating existing systems with mobile and
are more effective with app security than non-leaders
(82% vs 51% of others).
• Leaders secure and manage the mobile enterprise
to optimize performance:
• They are more than twice as likely to adopt BYOD programs,
and excel at data security (90% leaders vs 55% others), and at
ensuring network capacity (80% leaders vs 48% others).
• Leaders use insights to engage their customers wherever they are:
• They are twice as effective at taking action based on mobile data.
• Leaders are using mobile to fundamentally transform the way they
do business:
• They are twice as likely to realize ROI from mobile initiatives.
http://ibm.co/ibvmobile

21. Mobile strategy is
aligned with the
overall business
strategy
Organization has clear
funding mechanism
for mobile initiatives
There is executive-
level oversight for
mobile initiatives
Organization has a
well-defined,
enterprise-wise
mobile strategy
There is an
established
governance
structure for
mobile initiatives
50
49
47
45
44
Source: Institute for Business Value, Mobile Enterprise Study (Percent indicating agree or strongly agree)
Mobile leaders agree on key imperatives

22. 21
Summary: How Mobile Leaders are Avoiding Mistakes
Mistake Mobile Leaders Response
Security Tackling the problem head on with a comprehensive policy for endpoints, application
and network
Email only Deploying an enterprise app store with a variety of third-party and in-house developed
applications designed to make employees more productive
Smartphones & tablets
only
Embracing wearables, machine to machine and the Internet of Things to open up new
business models and improve operations
Not partnering 86 percent of respondents indicated that an external provider can help them better
address the skills gap and achieve their mobility goals as well as undertake additional
mobile projects
Technology focus Comprehensive approach to strategy, governance, policy education and technology
Neglecting the network Expand the network to meet growing demands; optimize telecommunication costs and
use savings to fund other mobile initiatives
No support for BYOD Embrace BYOD – it’s here to stay
Failure to embrace
cloud, social and big
data
Comprehensive strategy leverages all four key enabling technologies
Rushing apps to market Mobile application strategy and business case; continuous improvements and
DEVOPS
No mobile strategy Comprehensive mobile strategy across the company that addresses B2E, B2C and
B2B

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