Helping transform your client environment with subscription-based virtualization

1. IBM Smart Business Desktop on the
IBM Cloud
Helping transform your client environment with subscription-based
virtualization
ENP03031-USEN-01
© 2010 IBM Corporation

2. IBM Global Technology Services
Agenda
 Executive summary
 Overview of the market
 How IBM Smart Business Desktop on the IBM Cloud
can help
 Details of the IBM solution
 Associated offerings
 References and why you should choose IBM
 Next steps
2 © 2010 IBM Corporation

3. IBM Global Technology Services
Executive summary
 The current market situation
– Increased workplace mobility is driving a need for extended access to
corporate information
– End-user productivity declines with downtime, lost data and other personal computer issues
– Success in server and storage virtualization has led to advances in
desktop virtualization
– Desktops are one of the costliest IT infrastructure elements
 Needs and challenges
– Enable business flexibility by providing access to applications and data to an increasingly
distributed and mobile workforce
– Enhance data and infrastructure security
– Simplify distributed end-user environments in order to reduce complexity and cost
3 © 2010 IBM Corporation

4. IBM Global Technology Services
Executive summary (continued)
 IBM Smart Business Desktop on the IBM Cloud can help:
– Accelerate transformation of your desktop environment
– Move data away from unsecured, distributed endpoints
– Enable flexibility: faster, easier provisioning and extended access to data and applications
– Improve IT budget control, reduce IT infrastructure complexity and desktop virtualization costs
– Provide flexible delivery models for hosting on the IBM premise or at your site
 Offering summary
– First cloud-based, hosted, managed desktop subscription service designed for enterprises
– Subscription service with virtually no capital expense
– Wide range of use cases, including call centers, education and work-at-home environments
– Helps provide security-rich access to your data and application processes
– Pre-designed and pre-built solution to help enhance quality, reliability, and security
 Why IBM?
– Flexible delivery models within the hosted model to help you find the right fit for your enterprise
– Broad expertise with hundreds of clients and proven best practices helps provide a quicker return
on investment
4 © 2010 IBM Corporation

5. IBM Global Technology Services
Demanding business requirements require a major shift in the way
desktop workplaces and applications are provided.
Security Operations costs
 Patch management  Deployment
 Infrastructure and  Migration
data security  Software distribution
 Compliance  Support services
 Decentralized servers
Mobility IT requirements
 Out-tasking and  Faster response times
off-shoring locations and more flexibility
to support mobile  High availability
workplaces and  Business enablement
home workers through IT and cost
cutting
Green IT Hardware management
 Increasing energy  Multivendor
costs  Multiple models
 Refresh cycles
5 © 2010 IBM Corporation

6. IBM Global Technology Services
Virtual desktops can help solve several problems associated with
distributed personal computers.
Traditional personal computer environment Virtualized environment
Unmanageable assets, compliance Greater manageability
Complex environment, support needs Reduced operating costs
End-user IT chores cause disruption Higher end-user productivity
Significant downtime, can’t share resources Improved resource utilization
High exposure to viruses, theft Enhanced security
Reduced cost upgrades,
Difficult or expensive upgrades,
migrations easier refreshes
6 © 2010 IBM Corporation

7. IBM Global Technology Services
IBM is creating public, private and hybrid cloud models to enable a
range of delivery choices.
IBM Smart Business IBM Smart Business
Desktop Cloud Desktop on the IBM Cloud
1 2 3 4
Enterprise Enterprise Enterprise A
Enterprise
Data Center Data Center Enterprise B
Enterprise C
Managed
Private cloud private cloud Hosted private
cloud
Shared cloud
IBM operated services
IBM owned and
operated
Enterprise
Service provider
7 © 2010 IBM Corporation

8. IBM Global Technology Services
Desktop virtualization can simplify management, increase business
flexibility and enhance end-user productivity.
IBM Smart Business Desktop on the IBM Cloud can help:
 Repurpose your legacy desktop environment to extend
its value to the business
 Accelerate virtualization with IBM expertise
and partnerships
 Enhance security of your proprietary information using a
cloud computing environment
 Enable business flexibility with faster, easier provisioning
and extended access
 Improve predictability and control over IT budget
 Reduce IT infrastructure complexity and costs
8 © 2010 IBM Corporation

9. IBM Global Technology Services
IBM Smart Business Desktop on the IBM Cloud helps improve
productivity and increase flexibility in a subscription-based service.
This desktop solution offers:
 One of the first cloud-based, hosted, managed desktop
subscription services designed for enterprises
 Pre-designed and pre-built solution, helping
to enhance quality and reliability for your
virtual desktops
 Flexible delivery models
 Options that cover a range of end-user audiences: task
workers, knowledge workers, mobile users, developers
and temporary workers
 Assessment and planning services, leveraging
IBM’s unique tools and experience with complex
implementations, helping you choose the right
approach for your needs
9 © 2010 IBM Corporation

10. IBM Global Technology Services
The IBM solution integrates with your network and existing data and
application management systems.
The platform:
 Provides access to virtual desktops from thin clients or repurposed
personal computers
 Allows your IT staff to leverage existing tools and practices for
desktop management
– Active Directory®
– Profile management
– Application deployment
and updates
– Help desk or service desk
– Security policies
 Provides Web interfaces for:
– Enterprise desktop administration
– End-user access
10 © 2010 IBM Corporation

11. IBM Global Technology Services
The IBM solution features three flexible approaches to delivering
desktop cloud services, each designed to meet your requirements.
You can choose from:
 Standard multi-tenant infrastructure
– Private access to your virtual desktops, using
a reduced-cost, shared, multi-tenant
environment at an IBM hosting center
 Single-tenant infrastructure
– Private access to your virtual desktops, using
a single-tenant environment at an IBM
hosting center
 Customer premises
– Dedicated infrastructure on your premises or
in an IBM hosting center
11 © 2010 IBM Corporation

12. IBM Global Technology Services
Each client has private, security-rich access to the IBM cloud in the
standard multi-tenant infrastructure.
Enterprise IBM
Customer A
Applications
and data
PCs
Virtual
Systems VPN or machines
Connection Broker
(AD, DHCP, dedicated
Thin clients DNS) circuit
Service provider layer
Shared cloud
Customer B infrastructure
Applications
and data
PCs
Virtual
Systems VPN or machines
(AD, DHCP, dedicated
Thin clients DNS) circuit
Customer C
Applications
and data
PCs
Virtual PC = personal computer
Systems VPN or machines AD = Active Directory®
(AD, DHCP, dedicated DHCP = Dynamic Host Configuration Protocol
DNS = Domain Name System
Thin clients DNS) circuit VPN = Virtual Private Network
12 © 2010 IBM Corporation

13. IBM Global Technology Services
Your virtual desktops can also be available from an IBM hosting
center in a single-tenant management environment.
Enterprise IBM
Customer A
Connection Broker
Applications
and data
PCs
Virtual
Systems VPN or machines
(AD, DHCP, dedicated
Thin clients DNS) circuit
Service provider layer
Dedicated cloud
Customer B infrastructure
Connection Broker
Applications
and data
PCs
Virtual
Systems VPN or machines
(AD, DHCP, dedicated
Thin clients DNS) circuit
Customer C
Applications Connection Broker
and data
PCs
Virtual PC = personal computer
Systems VPN or machines AD = Active Directory®
(AD, DHCP, dedicated DHCP = Dynamic Host Configuration Protocol
DNS = Domain Name System
Thin clients DNS) circuit VPN = Virtual Private Network
13 © 2010 IBM Corporation

14. IBM Global Technology Services
The IBM solution hosted on your premises can still take advantage
of a cloud infrastructure.
IBM
Enterprise
Customer A
Connection Broker
Applications Dedicated
and data cloud
infrastructure
PCs
Virtual
Systems VPN or machines
(AD, DHCP, dedicated
Thin clients DNS) circuit
Service provider layer
Customer B
Connection Broker
Applications
and data
Dedicated
cloud
PCs infrastructure
Virtual
Systems VPN or machines
(AD, DHCP, dedicated
Thin clients DNS) circuit
Customer C
Applications Connection Broker
and data
Dedicated
cloud
PCs infrastructure
Virtual
Systems VPN or machines
(AD, DHCP, dedicated
Thin clients DNS) circuit
14 PC = personal computer; AD = Active Directory®; DHCP = Dynamic Host Configuration Protocol; DNS = Domain Name System; VPN = Virtual Private Network © 2010 IBM Corporation

15. IBM Global Technology Services
Pike County Schools delivers a modern education to its students
without incurring modern costs, with help from IBM.
Business challenge:
 With 27 educational facilities and recent budget cuts reduced by 80 percent, “We no longer worry about
Pike County Schools struggled to keep modern computing systems available what hardware is in the school
to all students across the district. as much. We also no longer
 Committed to delivering a quality education to all of its students, Pike County worry about the applications or
Schools needed a new computing system that could bypass the limitations of processes that the schools are
its hardware. using because they are the
Solution: same for everyone.”
 IBM Global Technology Services designed a virtual workstation that
moved the application infrastructure from the local systems to a remote — Maritta Horne, chief information
operating environment. officer and director of technology,
 Users can now access school applications either via a Web browser or by using Pike County Schools
a special CD that bypasses the typical boot processes of the workstation to
access the remote systems Solution components:
 IBM Smart Business
Benefits:
Desktop Cloud
 Improved the functionality of computer systems for 64 percent of the cost of
replacing the outdated hardware
 Enabled the district to use workstations longer and bring outdated equipment back
online while supporting newer software and systems
 Helped the district deliver the same quality of education to students across the
county, regardless of the availability of hardware
15 © 2010 IBM Corporation

16. IBM Global Technology Services
IBM Smart Business Desktop complements other IBM end-user
and integrated solutions.
Other solutions you might explore include:
 IBM Smart Business End User Support,
including self-enablement portal
 IBM Device Management Services
 IBM Software Platform Management Services
 IBM Platform Integration and Deployment
Services for PCs
 IBM Smart Business portfolio of cloud
computing services
– Development
– Test
– Storage
16 © 2010 IBM Corporation

17. IBM Global Technology Services
IBM brings extensive expertise in virtualization, end-user services
and cloud computing to your desktop project.
Why IBM? We can help bring:
 Proven technology, best practices and an extensive partner network
to the hosted solution
 Standardized design and delivery based on years of virtualization
experience, helping to provide a more reliable infrastructure, higher
quality and enhanced cost effectiveness
 Comprehensive strategies during pre-deployment for assessment
and planning
 Enterprise class security extends IT and security policies from
enterprise data center to end user to help improve compliance and
protect intellectual property
 Testing, measured against IBM’s rigorous standards for security and
data privacy
 Flexible delivery models: hosted in IBM’s data center or yours
 Reduced capital expense or upfront fees
 Global coverage
17 © 2010 IBM Corporation

18. IBM Global Technology Services
IDC: IBM has the brand permission to lead in providing cloud-
associated project-based consulting services.
Q: Which three of the following services/technology vendors do you perceive as being the most qualified to
provide professional services related to building or implementing cloud services?
IBM
Accenture
Microsoft
Google
Oracle 10,000 +
1,000 - 9,999
HP (including EDS)
500 - 999
SAP
All
Dell
Deloitte
Amazon
5 10 15 20 25 30 35 40 45 50 55
Percent of respondents
Source: IDC, 2009 Cloud Professional Services Survey, 2009 N = 69 for 500 – 999 employees, N = 200 for 1,000 – 9,999 employee, and N = 200 for 10,000 + employees
IDC, US Professional Services Opportunities Related to Cloud Services, Doc # 221260, December 2009
18 © 2010 IBM Corporation

19. IBM Global Technology Services
Now is the time to virtualize your desktop environment.
More companies are implementing
desktop virtualization. You can join
them by:
 Contacting an IBM virtualization
professional to help you get started
 Conducting a virtualization assessment
that will take into account your:
– Current desktop environment
– Business and IT objectives
– User groups
– Budget
– Available resources
19 © 2010 IBM Corporation