Presentation from IBM VP of Cloud and Services Marketing, Rich Lechner and IBM CTO of Mobility Bill Bodin. Presented at Gartner Symposium 2012 in Orlando, FL

1. Solutions for the Mobile Enterprise
Helping businesses plan, build, manage and secure mobile environments
© 2012 IBM Corporation

2. Agenda
 Welcome and introductions
 Business challenges of Mobile
 Solution profile: IBM’s Mobile CTO
 Q+A
2 © 2012 IBM Corporation

3. Today’s participants
Rich Lechner, V.P., Cloud + Services Marketing
Responsible for market management of $40 billion WW Global Technology Services business. The GTS portfolio delivers client value
through innovative, analytical & data-driven approaches spanning a broad spectrum of service delivery methods, including cloud,
managed, project-based and strategic outsourcing.
Bill Bodin, Distinguished Engineer, CTO Mobility
Bodin is both a Distinguished Engineer and a recognized Master Inventor. He holds over 160 issued U.S. and international patents, with
over 100 additional patents pending, in domains including operating systems, mobility, media, telematics, consumer electronics and
healthcare. He leads the internal mobile strategy efforts for IBM's CIO office, focusing on mobile management, infrastructure, wireless
technologies and solutions.
3 © 2012 IBM Corporation

4. Forward thinkers are recognizing the importance of mobile
CIOs1: Lines of Business (LOB):
77% plan to use personal mobile devices to With customer insight as the top CEO priority2,
access company data and applications
mobile changes everything.
25+ Almost all expect to deploy more than
25 mobility applications in the next two years #2 digital priority of CMOs is deploying tablet and
mobile apps3
1. A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility strategies.
2. IBM 2012 CEO Study
3. 2011 Global CMO study
4 © 2012 IBM Corporation

5. Mobile also brings business and IT challenges
• “Consumerization of IT” forcing CIOs to have BYOD policy and
Business and IT plan; provide employee device choice
change • Anytime, anywhere, any device access now standard
• Social business interactions are increasingly important
• Protection of privacy and confidential information
Security and • Policies for client-owned smart phones and tablets
management • Visibility, security and management of mobile platform
requirements
• Infrastructure complexity from multiple device platforms
Complexity and • Unique mobile requirements for employees/workers
integration • Extending data, voice and video applications to mobile devices
• Integrating across wire-line/wireless LAN platforms
5 © 2012 IBM Corporation

6. IBM’s strategy aligns with key client mobile initiatives
Build & Connect Manage & Secure Extend & Transform
Build mobile Manage mobile Extend capabilities
apps devices and apps to mobile
Connect & run Secure my Transform
mobile systems mobile business your business
Key Capabilities Key Capabilities Key Capabilities
• Mobile web, hybrid and • Mobile lifecycle • Strategy, planning and
native app development management implementation
• Enterprise data, service, • Device analytics and • Mobile-enabled solutions
and application integration control including analytics,
commerce, and social
• Enterprise wireless • Secure network
business
networking communications &
management • Mobile as a service
6 © 2012 IBM Corporation

7. © 2012 IBM Corporation

8. The IBM enterprise is evolving towards global integration
8 © 2012 IBM Corporation
© 2009 IBM Corporation

9. Addressing mobile with a four-pronged approach
Technology: Policy:
• Sunset legacy devices  Security
 Client standard
• Cross link Traveler
 Connection tools
accounts with IEM 1. Technology and service
registration expense eligibility
• Digital certification and  All mobile devices
registration for all must be registered
mobile devices in MDM
• WiFI protection via 4. Support 2. Policy
enforced registration
• Containerization
solutions
• Enable and deploy high
value applications 3. Education
Education:
Support:  Enable employees to be
 Self-support model, “security aware”
powered by social  Annual Business Conduct
software to empower Guidelines certification
employees  “Ask the experts”
© 2012 IBM Corporation
© 2009 IBM Corporation

10. IBM’s mobile journey
Future Mobile
Devices & Infrastructure
4G Smartphones
Value
& Mobile Devices
Emerging
Smartphones &
Tablets
BlackBerry
Dominant
Laptops
Calling Cards
Few Cell Phones
2000 2005 2012 2013 >
© 2012 IBM Corporation

11. Mobile is a key component of the Flexible Workplace
Vision Strategy
Multimedia
■Anytime and Collaborative Next generation
anywhere security-rich
platforms:
■Universal virtual and
device Connected cloud-based
desktops
connectivity
Secure mobile
■Balanced adoption
security enables
workplace
■Social, Social Cloud access
collaborative anywhere
and culturally
embraced Collaboration and
Social Business
■ Cost effective culture
Mobile embedded into
■Flexible and the daily fabric
fast support of IBM to
achieve
BYOD: Security efficiency and
productivity
Anytime/
Anywhere
11 © 2012 IBM Corporation

12. What is “Bring Your Own Device”?
BYOD allows end users to use the compute and communication
devices they choose, to increase business productivity and mobility.
BYOD means any device, with any ownership, used anywhere.
Drivers:
 Consumers are adopting smartphones and
tablets in ever increasing numbers
 The devices employees have at home are
preferred over company-issued devices
 Affordability / Costs
 If businesses don’t make any attempt to
support BYOD, employees will do it anyway
12 © 2012 IBM Corporation

13. BYOD is driving user demands and access to enterprise
network resources on their personal mobile devices
BYOD 2011 BYOD 2012+
Device
BB iOS Android iOS Android BB Ultrabooks
Pilot
Lotus
Network VPN Mobile
Connect
Unified Access Gateway
ANY NETWORK
User
Employee
Role/Persona
Driven
13 © 2012 IBM Corporation

14. This demand is challenging IT and driving the need for
more comprehensive BYOD solutions
BYOD 2012+ Considerations
How do I provide a reliable and
intuitive experience from the
device to my employees and
iOS Android BB Ultrabooks guests?
Unified Access Gateway How do I keep my network and
my users protected?
ANY NETWORK
How do I minimize the impact to
my IT and helpdesk staff from an
end-user support perspective?
ANY USER
14 © 2012 IBM Corporation

15. Impact on user segments, use cases, access & security
User segments
Victor Susan Ramy Ken
Tom Sys Admin Developer
Consultant Tech Sales
IT Architect Kim Lisa
Rose Ruchi IBM Executive
Client Rep
DB Admin Projects
Mobile
Mobile Mobile Mobile Mobile
Only
Never Optional Enhanced Primary
Capability
segments
Using • Security & • Mobile Optional + • Mobile enhanced + • Mobile
personal Partitioning File Share Sync and • Productivity Apps & Primary
devices • Connectivity & App Backup Print • Virtual
without store • Core Administration • Role Enablement Machine
accessing IBM • Core Collaboration Apps Apps
tools Apps
methods
Access
Email, calendar contacts, Roles-based rich access
Sametime, Connections plus
© 2009 IBM Corporation

16. Evolution of device management
Traditional Devices Mobile Devices
 Device inventory
 OS provisioning  Location info
 Security policy
 Patching  Jailbreak/root
 Application mgmt detection
 Power Mgmt
 Device config  Device wipe
 Anti-Virus (VPN/Email/Wifi)  App store
 Encryption  Self-service portal
 Roaming device support
 Integration with internal
systems
 Scalable/Secure solution
 Easy-to-deploy
 Multiple OS support
© 2012 IBM Corporation

17. Snapshot of Mobile Device Management
MDM Dashboard Management Commands
Security Configuration Reporting App Inventory
© 2012 IBM Corporation

18. Middleware services, application management and analytics
Run-time capabilities
provided on the server
and device:
• Strong authentication
• On-device encryption
• Back-end integration
• Push notifications
• Data collection for
analytics
• Application updates
• Runtime skinning
• Support for B2E, B2B
as well as B2C
18 © 2012 IBM Corporation

19. IBM workplace access to mobile applications
19 © 2012 IBM Corporation

20. Role optimized application portfolio
WhirlWind->My WhirlWind->My Subscriptions
20 © 2012 IBM Corporation

21. Customizing the application portfolio
WhirlWind->My WhirlWind->My Subscriptions
21 © 2012 IBM Corporation

22. Consolidated storefront for holistic application distribution
22 © 2012 IBM Corporation

23. The comprehensive Mobile ecosystem
Initial
Mobile
Brand Mobile
Metrics / Governance
Solution Standards
Search
Assessments
VPN Mobile Mobile Mobile Mobile
Access Malware Design Application Application Evolution /
Security Partitioning Patterns Framework Distribution Adaptation
Dev Mgmt Technologies
Brand
Mobile Email ECM
Solutions
Infrastructure Calendar Media
Leveraging /
Contacts Accessibility
Showcasing
Mobile
Infrastructure
Provide an integrated, standards-based, governed mobile ecosystem.
23 © 2012 IBM Corporation

24. Come see us: Booth PS10
Mobility Smarter Planet at Work booth discussion
5:45 p.m.
© 2012 IBM Corporation