Urban Rhetoric powerpoint

1. Chris Phanekham
Chef Driven Food Truck Park

2. Identified Problem
 Many creative capitols in America, such as San Francisco, L.A. and Austin, have
multiple dedicated locations for their respective food truck booms. The DFW
metroplex has a rapidly expanding food truck industry but Fort Worth lacks a
centralized location in an area with heavy foot traffic where these trucks can
convene.

3. Proposed Solution
 I propose that we build a food truck park: a designated location where
the various food trucks in the metroplex can meet in a centralized area
that is appealing to even the most discerning eaters. The park would be
nicely landscaped; it would have ergonomically placed sidewalks
surrounded by green space that all meet in the center where a pavilion
would be situated. This would increase the visual appeal of the park
rather than just using a blank parking lot.

4. Site Overview

5. Proposed Changes
 - Demolition
- Landscaping
 parking areas
- Picnic tables
- Covered dining
areas
- Landscaped prairie
with Texas plants
- Contoured
sidewalks
- Gazebo
- Playground
- Restrooms

6. Cost Projections
 Average cost for a block on the more populated end of Magnolia, including
structures - $900,000
 My plot has few buildings and is currently less trafficked. This could reduce
the cost to around $500,000.
 Similar project in Dallas cost around $1.3 million. Mine would be nicer and
have more amenities, but be cheaper to develop than a lot in Downtown
Dallas, so the cost will be around the same.
 Total costs will be roughly $1.8 – 2 million.
 Costs can be offset by charging 15% of sales. If there are 12 trucks and they
each make $1,000 in a day, the park could take in $1,800 (more if the site
is popular).
 Additional revenue could come from alcohol if a liquor license is able to be
acquired, and also from renting out the gazebo or charging for bands to
play.
 Park could pay for initial costs in 3-4 years.

7. Dimensions of Urban Design
 One of the main factors is aesthetic appeal which is a visual dimension.
 It will promote openness and defined space through landscaped prairie
areas and nice a nice view of the Fairmount district.
 It also touches on the perceptual dimension with its sense of place
being very Texan.

8. Possible civic complaints
 Noise – This shouldn’t be a huge concern because there are very few
houses in the close proximity of the park. Also, there would not be a
concert every day, or even every week.
 Parking – Parking on the street is legal. There is ample street space, as
well as a few free garages a few blocks down.
 Alcohol – This location will be no different than the other many bars
and BYOB restaurants that line this street. It might even be safer
because it will have to close earlier than the bars.

9. Conclusion
 My park falls under the “diversity and choice” aspect
of urban, providing 3 different major functions for
citizens.
1- Communal gathering place (centered around
cuisine)
2 – Open space for walking and relaxing
3 – Event area where concerts and public gatherings
can take place