1. Fast Analytics and Rapid-fire
Business Intelligence For Everyone
All rights reserved. © 2008 Tableau Software Inc.

2. Tableau Software, Inc.
Tableau makes rapid-fire business Customers
intelligence software • Apple
• Microsoft
• Wells Fargo
• Founded in 2004, headquartered in
• Zynga
Seattle, WA • Bank of America
• Wal*Mart
• Fastest growing business intelligence • Safeway
company in the world • Pfizer
• Merck
• Ferrari
• GM
• CBS
+ 1000’s more
All rights reserved. © 2008 Tableau Software Inc.

3. Tableau Products
Tableau Desktop Tableau Server Tableau Digital
+ explore, visualize, and + web-based business + interactive information
analyze data intelligence platform graphics for commercial
+ answer any question + rapid-fire analytics and websites
+ blazing speed against dashboarding + on-the-fly web applications
massive data + secure information and with no programming
+ create dashboards to metadata management + tell stories, create
consolidate views + integration with portals conversations
+ share interactive data and applications + scales to millions of users
experiences + enterprise collaboration + Tableau Public - companion
free product
All rights reserved. © 2008 Tableau Software Inc.

4. Tableau Timeline
• 2nd Year - Magic
• 1st Year - Magic
Quadrant Challenger
Quadrant
Challenger • Launched Tableau
Digital
• Launched
Tableau Public
• Inc. 500 list
• 2nd Annual
• 1 Annual
st Customer
Customer Conference
Conference 67% increase in
•Defense grant to attendance
Stanford (sold out) • Opened first
• Stanford spin- European office
• Deloitte Fast 500
out •Hosted 1st European
• Launched User Conference in
• First patents; • Tableau Server
Tableau Server Amsterdam
invention of • Awarded receives a Stevie
product
VizQL™ “Product of the • Over 65,000 users in
Year” for 1st time 100 countries
• Launched • Global OEM deal • SQL Server
by PC Magazine • Chuck Geschke
Tableau Desktop (expansion) signed Magazine • Released 6.1
• Launched Beta (Chairman of including German &
Adobe) joins with Oracle
Tableau Server French localization,
Board of Directors Best BI &
product and mobile
Reporting Tool
• Hyperion global
OEM deal
1997 - 2005 2006 2007 2008 2009 2010 2011
All rights reserved. © 2008 Tableau Software Inc.

5. Our Customers
With over 65,000 users, our customers include all kinds of organizations including:
Merrill Lynch European Commission Anglo American Kabel Deutschland
Nestle Bayer Schering Dow Allstate
Maersk Line Thales Group Honeywell Countrywide Financial
Amica Boeing Sony Booz-Allen & Hamilton
Zynga The World Bank Bank of America La Poste
Siemens Google AOL Zions Bancorporation
Axpo Group Dow Chemical US Bancorp EMC
Atlas Copco Nokia Fannie Mae Mars
Merck Delticom Microsoft Bosch & Lomb
Lafarge Motorola Crane Aerospace & Elec.
Sanofi Aventis
Hallmark Deutsche Telekom AG Toyota ING
McKinsey Xerox Credit Suisse
Exxon
Nike T-Mobile Hitachi
Norbridge Orange
Clorox Charles Schwab US Air Force Boston Consulting Group
Cisco Wells Fargo FedEx
Rio Tinto Lucent Technologies
National Financial Partners Capital One
Emerson Process Management AXA
Atomic Energy of Canada US Dept of Navy Alaska Airlines
HP Wolters Kluwer The Gallup Org. Consolidated Edison
Bain & Co Maxtor First American Corp. EDS
Starbucks P&T Luxembourg
US Dept of Defense FCC Macquarie Bank
RBC Dain Rauscher Airbus Operations FujiFilm USAA
Walmart Standard & Poor’s Unilever Time Inc
Weyerhaeuser ADP GE Sony Electronics
General Dynamics World Vision Lockheed Martin Honda
IBM Alcatel-Lucent Cornell Univ. eBay
Johnson & Johnson USDA Novell Alstom Power
Intel Pratt & Whitney NIH Oxford
GM Coca Cola Duke Energy Verizon
Quest Diagnostics Disney Moody’s D&B
Ernst & Young LLP Baker & McKenzie Bell Canada World Health Organization
All rights reserved. © 2008 Tableau Software Inc.

6. Our Commercial Business Products
Tableau Desktop Tableau Server
Connect to data in:
All rights reserved. © 2008 Tableau Software Inc.

7. How Do People Work with Tableau?
+ Personal use on desktop
+ Business intelligence, dashboards and reports
easily shared in web browsers
+ Embedded in products
+ Public use on websites and blogs:
Tableau Public
All rights reserved. © 2008 Tableau Software Inc.

8. Where’s the Data?
+ Users have a large data warehouse
that supports interactive query
+ Users have a large data warehouse that
does not support interactive query
Corporate
Data Marts
Warehouse
+ Users have lots of data—and no
database or database expertise
All rights reserved. © 2008 Tableau Software Inc.

9. Tableau’s Architecture
Data
Data Marts Files Cubes
Warehouse
Tableau Native Query Tableau Data Engine
Technology Technology
+ Interactive queries to the + In-memory
database + Column store
+ Leverages IT policies for SQL
SQL MDX
MDX Data Engine
Data Engine + Highly compressed
security Connector
Connector Connector
Connector + Optimized API specific for
+ Avoids data silos Tableau
+ Ensures fresh data results + 64-bit (32-bit version as
+ Values the EDW strategy well)
VizQL Compiler
VizQL Compiler
Use this option:
+ When the source DB query
performance is slow
User Interface
User Interface + To offload iterative query workload
from the source DB
+ To work offline from the network
+ To keep an archive of the data
All rights reserved. © 2008 Tableau Software Inc.

10. Tableau Distribution Options Export
•Image/Data
•Print to PDF
•Crosstab to Excel
Data
Sources Tableau Reader
•Free
•Offline
Connect Distribute
•Interactive
•Packaged File
Tableau
•Create/Author Tableau Server
•Adhoc Analysis •Online
•Live connection
•Interactive
•Secure
•Zero footprint
Tableau Public
•Free
•Online
•Interactive
•Public
All rights reserved. © 2008 Tableau Software Inc.