testing presentations for a social media talk on Thursday, 17 December 2009 for The Boardroom run by chris@firsttrain.com.au

1. Social Networking/
Media for small
businesses
Chris Rauchle
@ The Boardroom
Thursday, 17 December 2009

2. Social Networking
• Personal use - connecting one to one
• Personal brand - name of business also a person
• Broadcast to a group of interested parties
• Able to do direct metrics on conversions
• People trust associates more than strangers
• Halo effect but also guilt by association
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3. Social Media
• Podcasts - a news feed that links to audio
• Vodcasts - same but for video
• Blogs - Web log
• Microblogging features very short posts and is now
most popular as Twitter
• Emailed newsletters
• All linked through social networking to your
community of interest or practice
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4. Lots of people tweet/blog/
vlog/facebook their brand
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5. Amazing variety
Far too
many
options -
need to
simplify/
choose
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6. The Present

7. Podcasts
• Upload for free to iTunes for free download
• Make the item available on your website as a feed
that iTunes users subscribe to
• Just put up a compatible file (mp3) and they can
download and import it to their device
• Vodcasts are the same, just with quicktime movies
• Most website hosting provides tools to manage
Vodcasts and Podcasts
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8. Blogs
• Blogger, Typepad and Wordpress all host blogs on
their sites for you
• Most web hosting will host and provide tools for
your blogs
• You can blog on the run from your phone or send
an email to your blog that will automatically be
published
• On the Mac, iWeb is free and you can upload
iWebs to your Bigpond/Webcentral/MobileMe
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9. 9

10. Twitter
• SMS for the web,
• Nothing new -
140characters limit, direct
messages or broadcast to Buchannan and
‘followers’ or available to Victoria tweeted in
anyone searching the 1858
‘twitterverse’
• Follow or be followed
• Special Characters: @ #
#ln = linkedin #fb=facebook
Nothing new - Buchannan
and Victoria tweeted in 1858
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11. Ashton Kutcher and Ellen?
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12. Facebook
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13. Why do it
• Authority comes from being referred to (this is
how Google assesses relevance)
• Limited customer time means more interactions
facilitated by IT so social interactions will be the
same
• Devoting our limited time to social media
magnifies our influence but preserves customer
care
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14. What’s the takeaway?
• Sites with low utility will have low use like a poorly
designed shop (Nokia example)
• Free sample: recipe, stationary, cartoon, image that
prompts recall and volunteering of your details to
others
• Is a little slice of ‘the truth’ about you - helps you
remain top of mind with customers and potential
customers and is more credible and immediate
than a blog or newsletter
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15. Uncomfortable with trivia?
• Facebook used to be a ‘work’ site and was
distinguished from myspace.com which was
primarily for high school children - it now has
more than 200M members
• Twitter has more than 12M users
• Linkedin has been around for over 8 years and has
over 50M members
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16. Linkedin
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17. Yammer
• A sort of business
facebook/twitter
• Shows org charts and
internal connections
• For sharing info ideas
and thoughts within an
organisation
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18. iPhone Apps
• All these are available to
use on the go
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19. Social Media
• Public brands for small and large business people:
• marthastewart, timferris, davidpogue, oprah
• A lot of work: Our Marketing Plan
• Lots of distraction from looking for work and
building your business...try to segment your time
on these services to prevent calling interesting and
unimportant tasks ‘work’
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20. What’ll you do/not do
Small businesses
have to do at least
some of these
activities to grow.
This is the essence
of social network/
media marketing
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21. Google Favourite Places
• State of the art in Japan ten years ago
• Telstra tried and failed to implement working
model
• QR (Quick Response) codes require a camera
phone and links to rich content...in this case
Google is using its Favourite Places and has paid
reviewers for the obvious links but you can add
your own
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22. Favourite Places
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23. Google Latitude
• Where are my
friends?
• How do I navigate to
them?
• Is there a coffee
shop nearby where
we can meet?
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24. or a local business you have
an affinity with
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25. Location Based - Google
Goggles
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26. Loopt
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27. Even find new friends
Grindr is an iphone app that shows other users around you based on proximity - the really scary thing is
when you find someone who is 0 miles away (ie they were standing where you were standing or are on
the floor above/below you
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28. The Future

29. Augmented reality - Avatars
• Useful for low bandwidth, time delayed or location
challenged conferences
• Live online gaming, second life (Telstra, ACPA)
• Business cards that animate on a webcam
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30. AR business cards
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31. Augmented reality social
media
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32. Realtime translation
• Realtime simultaneous translation gives access to
speakers in other markets and extends social
media outside your own language population
• Translation software can work on media captions
and caption foreign speakers in over 50 languages
for YouTube clips
• Expect to have interactive email and chat clients
where participants use different languages
(demoed with Google Wave)
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33. Google auto translate
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34. Slideshare
• Upload your
presentations
and documents
to get noticed
• Link to your
linkedin/other
networks
• Present once
use many times
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35. Thank you!

36. References
• James Alliban, Augmented reality business cards:
http://www.youtube.com/watch?v=5qoucBw60jM
• Hans Rosling, Twitter excerpt from TED India conference:
http://www.ted.com/talks/
hans_rosling_asia_s_rise_how_and_when.html
• TAT augmented reality social media:
http://www.youtube.com/watch?v=tb0pMeg1UN0
• Google Favourite Places:
http://www.youtube.com/watch?v=zuVSpG-ZdkU
• Linked in:
http://dotsub.com/view/1ac648cb-a41c-4d40-94a0-8ffe7207f9bb
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