Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market. Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways. Transforming Nokia’s Marketing Organization successfully required a comprehensive global program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality. iStrategy Conference, 27.11.2012, London, UK

2. Agenda
1 Marketing Trends
2 Driving Change
3 Digital Best Practices
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3. Social Revolution
http://www.youtube.com/watch?feature=player_embedded&v=QUCfFcchw1w
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4. The World is changing…fast
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5. 210 Years of Information
Source: Where is Everyone? http://www.baekdal.com/articles/management/market-of-information/
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6. 210 Years of Information
Source: Where is Everyone? http://www.baekdal.com/articles/management/market-of-information/
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9. Marketing Capabilities Levers
Organisation Talent
Behavior
Strategy
(incl. KPIs)
Culture
Ways of Working Competencies
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11. Marketing Capabilities Levers
Organisation Talent
Behavior
Strategy
(incl. KPIs)
Culture
Ways of Working Competencies
Slide 11 27 November, 2012 © Nokia 2012

12. Marketing Capabilities Levers
Organisation Behavior Talent
Strategy
(incl. KPIs)
Culture
Ways of Working Competencies
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© Nokia 2012

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18. • Success
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20. Data for Display Targeting
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21. Digital as Brand Builder
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25. HERE by Nokia: featuring LiveSight
http://www.youtube.com/watch?feature=player_embedded&v=Zg-_9jj86NY
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28. Something exciting is on the way... Nokia + Deadmau5
http://www.youtube.com/watch?feature=player_embedded&v=ulW6jKiJLcs
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29. Slide 31 27 November, 2012 © Nokia 2012 – Company Confidential