Presentation about Facebook pages created 2013 and revised Jan. 2014 for my social media strategies class.

1. Facebook Pages
Social Media Strategies | 2014

2. Facebook Key Facts
•
819 million monthly active users on mobile
products as of June 30, 2013.
•
699 million daily active users on average in
June 2013.
•
Approximately 80% of daily active users are
outside the U.S. and Canada.
•
1.15 billion monthly active users as of June
2013.
•
1 in 5 U.S. website pageviews goes to
Facebook.

4. Why Facebook Pages?
• Facebook Insights (data, data, data)
• Timeline options
• Apps/custom tabs
• Advertising
• High rank in Google search
• Mobile friendly
• Targeted posts / post options

5. Facebook Insights

6. Facebook Insights

7. Timeline

8. Apps/Custom tabs

9. Contests
Apps are still a great
way to run contests.
Bonus entries
for sharing.
Bonus entries for
Liking another page.

10. Advertising
• Allows you to get into the FB news feed
• Promoted posts allow your posts
to reach a wider audience
• Sponsored stories show your ad
to relevant people
• Ads just got bigger

15. 20 percent
rule

16. 20% rule still
applies to
cover images in
Facebook ads.

17. Facebook ads analytics

19. Google Search
• 8.5% of
search
clicks
go to
Facebook
Source: Experian 2013
Digital Marketing Report

22. Mobile

23. Mobile (check-ins)

24. Mobile (check-ins)

25. Mobile (check-ins)
Your friends see where you’re at.

26. Post options

27. Post options

28. Tell your whole story
Cover photo

29. Cover photo is important...

30. Tell your whole story
Milestones

31. Tell your whole story
Pin to top
(will remain
for 7 days)

32. Tell your whole story
Highlight
posts

33. Tell your whole story

34. What to share

35. What to share
• Things that make you unique
• Things that show you’re human
• Info from other local businesses (community)
• Things that encourage interaction
• Tips in your area of expertise
• Responses back to customers
• Peek behind the curtain

37. What gets into the feed
• The more you interact with with a page,
the more likely you are to see that page
content in the future

38. To get more interaction
• Be relevant (know your audience)
• Keep it short (less than 100 characters)
• Ask questions
• Use eye-catching images
• Use fill in the blanks_________
• Ask for interaction

39. What counts as interaction

40. To get more interaction
• Offer value
• Be entertaining
• Be educational
• Understand what gets into the news feed

41. How to get followers
• Organically - through interaction
• Buy Facebook ads and sponsored stories
• Run contests (and team up with others)
• Deals and offers
• Post to your own Facebook profile

42. More importantly
• Focus on quality followers
• Who cares if you have 1,000,000 followers
if they can’t help you succeed

43. How to set up page
• facebook.com/pages/create
This one
allows people
to check in at
your business