Presentation to KMA

1. Make your business
social media savvy
Chris Snider | twitter.com/chrissnider

2. About me
Baltimore Sun, St. Louis Post-Dispatch
Editor of Juice magazine, 2005-2007
Digital editor of Des Moines Register, 2007-2010
Instructor of journalism at Drake University,
2010-present
Teach social media, multimedia and web design

3. About me

4. Today’s plan
Social Media basics (what I’ve learned)
Questions
How to get more out of Facebook
Questions
More questions

5. About you
What is your business?
What social networks do you use?
Anything in particular you want to get today?

6. You already
know how to do
social media well

9. If you learn one
thing today,
be a good
member of your
community.

10. 6 steps to being more
social media savvy

11. 1. Listen first
Search your name and topics important to you.

17. Use Hootsuite

18. Why listen?
In case you have to respond to something –
positive or negative
To know what people are saying about you
To understand the norms of that particular
social network
To get ideas for what you should be posting

19. But what if it’s
negative?

20. 2. The name
of the game is
“Engagement”

21. Don’t talk about you.
Talk about them.

23. Why this is important
Ideas spread not because people sharing the
message are influential (i.e. because you have
100,000 followers)
Ideas spread because people receiving the
message are influenceable
A positive past experience with a brand
increases our ability to be influenced
Also, ideas spread better in small circles

24. Once you build these
brand advocates...

25. Be a conversation
starter on Facebook

26. Give kudos.
(Do this in real life too.)

27. Celebs don’t need you
The person sitting next to you might.
@chrisbrogan says “Devote 20 minutes a day (maybe more) to
sharing up-and-coming people’s interesting posts.”
Twitter search for @justinbieber ... it’s just noise.

28. Stop obsessing about
number of followers.
Start engaging with
the ones that you have.

30. 3. Magic to
more followers
@sree is Sree Sreenivasan -
Dean of Columbia Journalism School

31. Yes, you should talk about
what you’re up to, what
you’ve accomplished, how
awesome you are, but you
also need to be a pointer to
and curator of awesome
content! Try to have a ratio
of 1:4 or something
- @sree

32. 4. Make your site “able”
Clickable
Linkable
Shareable
Embeddable
Commentable

33. addthis.com
sharethis.com

34. 5. Measure how
you’re doing
And how your
competition is doing

35. Facebook Insights

36. Facebook Insights
for websites

37. Google Analytics

38. Track your links
Through a service such as bit.ly

39. monitor.wildfireapp.com

40. Crowdbooster

41. 6. Keep an eye on
up-and-coming
social networks

42. Google+

43. LinkedIn

44. Foursquare

45. Pinterest

46. Instagram

47. Vine

48. Tumblr

49. Pheed

50. Trends to watch
Mobile
Video
Geolocation

51. Questions?