Because "build it and they will come" doesn't work. Three steps to market like a retailer for hospital systems. Scratching the term patients from marketing materials is a first step. To really engage with consumers you have to understand who they are, where they get their information and learn when and where to optimize programs to reach them most effectively.
46. Site Statistics
Comparison of Campaign Performance
1,658
1,513
1,270
1,965
2,296 2,324 2,331
0
500
1000
1500
2000
2500
3000
May Jun Jul Aug Sep Oct Nov
Visits
4268
3903
3140
4487
5157
4920
5225
0
1000
2000
3000
4000
5000
6000
May Jun Jul Aug Sep Oct Nov
Pageviews
2.57 2.58 2.47
2.28 2.25
2.12
2.24
0.00
0.50
1.00
1.50
2.00
2.50
3.00
May Jun Jul Aug Sep Oct Nov
Pages/Visit
66.9
68.5
68.3
70.5
70.9
72.4
72.1
64.0
65.0
66.0
67.0
68.0
69.0
70.0
71.0
72.0
73.0
74.0
May Jun Jul Aug Sep Oct Nov
Bounce Rate
2.08
1.85
1.51
1.95
2.21
2.00
1.16
0.00
0.50
1.00
1.50
2.00
2.50
May Jun Jul Aug Sep Oct Nov
Time on Site
89.2
87.9
88.7
72.3
77.2
79.3
80.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
May Jun Jul Aug Sep Oct Nov
Percent New Visitors