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I Hate Process. I Love Process. IXD12. Christina Persson & Joan Vermette.
- 1. I Hate Process. I Love Process Why designers are divided about process & what to do about it. Joan Vermette, @jayeffvee User Experience Consultant E. Christina Persson, @christina_xd Experience Design Director
- 2. E. Chris9na Persson Joan Verme>e @chris9na_xd @jayeffvee
- 3. What we’ll talk about • The Hate/Love debate over process • The Intersec9on • How to create change in organiza9ons to get what we need • How to iden9fy and assess our own orienta9on and skills
- 4. Process
- 5. I Hate Process. Kill Bill. Mo9on Picture. Directed by Quen9n Taran9no. Miramax Films, 2003.
- 6. I Hate Process. I Love Process. Kill Bill. Mo9on Picture. Directed by Quen9n Taran9no. Miramax Films, 2003.
- 7. So what’s the right answer?
- 8. So what’s the right answer? It depends.
- 9. So what’s the right answer? It depends. . . . like anything we design.
- 10. When 7 out of 10 Americans were asked about the last 9me 9me they felt they “had to have” a product, it was due to design. Kelton Research Marty Neumeier, The Designful Company, 2009
- 11. 47% of “rapidly growing” Bri9sh businesses rank design first among their key success factors. Design Council study. Marty Neumeier, The Designful Company, 2009
- 12. Plan – Define -‐-‐ Develop – Extend Gather Assump9ons & Requirements -‐ Analyze Compe99on -‐ Understand Goals & Tasks -‐ Develop Personas & Scenarios -‐ Build Content Model -‐ Design Informa9on Architecture -‐ Priori9ze Features -‐ Design Interac9on – Prototypes & Pa>erns – Validate Usability Define the problem -‐ Gather per9nent informa9on -‐ Generate mul9ple solu9ons -‐ Analyze and select a solu9on -‐ Test and implement the solu9on Research -‐ Modeling -‐ Scenarios -‐ Framework -‐ Detailed Design Prepare – Understand – Render – Iterate – Test -‐ Enable Inves9gate – Sketch – Build Conceive – Plan – Make Uncover -‐ Define -‐ Ideate -‐ Build the Concept – Design Understand -‐ Explore -‐ Ar9culate – Realize Analysis -‐ Design -‐ Implementa9on – Deployment Define – Design – Guide Research & Analysis -‐ Concept – Design -‐ Develop Analyze -‐ Create -‐ Test Ask -‐ Imagine -‐ Plan -‐ Create – Improve Define -‐ Collect -‐ Brainstorm and Analyze -‐ Develop -‐ Feedback – Improve Discover – Define – Develop – Deliver Concept -‐ Prototype -‐ Validate Internally -‐ Test Externally -‐ Learn from User Behavior -‐ Iterate Iden9fy the Problem -‐ Iden9fy Criteria and Constraints -‐ Brainstorm Possible Solu9ons -‐ Generate Ideas -‐ Explore Possibili9es -‐ Select an Approach -‐ Build a Model or Prototype -‐ Refine the Design Discovery & Research -‐ Interac9on Design -‐ Visual Design – Engineering
- 13. Think Draw Make Illustra9on: Brandon Baselice
- 14. Think Define problem Define business goals Research users Research market Conduct compara9ve analysis Define scope Illustra9on: Brandon Baselice
- 15. Draw Imagine what could be Sketch &Ideate Refine & Detail Build consensus Prototype Test & Revise Illustra9on: Brandon Baselice
- 16. Make Measure Set 9meline & milestones Build Deliver Extend Illustra9on: Brandon Baselice
- 17. Think Draw Make Illustra9on: Brandon Baselice
- 19. When process chafes us as designers it’s a sign that an organiza9on is out of balance with one of these three key ac9vi9es.
- 20. The Organiza9on D D Think M T Draw T Make M
- 21. The Organiza9on D D Think M T Draw T Make M
- 22. D Think M The Organiza9on h>p://www.flickr.com/photos/lauggh/443244547/in/faves-‐74877869@N05/
- 23. D Think M The Organiza9on Indicators • Over-‐focus on data & proof • Lack of focus on the outcome • Endless discussions about strategy • Sense that the team is looking for the one true perfect – & provable – answer
- 24. D Think M The Organiza9on Facilitates Make Facilitates Draw • Create project plan • Start sketching! • Create brief with team • Keep sketching! • Publish plan and brief • Test • Refer to plan/brief regularly • Refine • Establish guidelines for “Research project”
- 25. The Organiza9on D D Think M T Draw T Make M
- 26. T Draw The Organiza9on M E. Chris9na Persson
- 27. T Draw M h>p://www.flickr.com/photos/richardmccoy/6379314895/
- 28. T Draw The Organiza9on M Indicators • “I know it when I see it.” • Nonchalance at the business goal and the defini9on phase. • Design by trial & error: changing requirements • When you approach finishing the design asympto9cally. You never finish the details.
- 29. T Draw The Organiza9on M Facilitates Think Facilitates Make • Design Studio • Set design milestones • Steal other peoples’ • Capture the tenets and research keep referring back to • Ask “How do we know them when we hit the mark?” • Introduce the concept of • Ask “Why” five 9mes phasing
- 30. The Organiza9on D D Think M T Draw T Make M
- 31. D T Make The Organiza9on h,p://www.flickr.com/photos/dukejeffrie/17764144/in/faves-‐74877869@N05/
- 32. D T Make The Organiza9on Indicators • Your key indicator is when they are focused on produc9on, and don’t leave room for visioning. • When you feel like you’re taking an oral-‐ exam on what you’ve learned up to that point, and are learning nothing new. • When drawing is not specula9ve • There’s no 9me for “what if….?”
- 33. D T Make The Organiza9on Facilitates Think Facilitates Draw • Collude with the business • Don’t do wireframes • Sprint Zero (for Agile) • Create a mini-‐spec • Pull the differen9ators into • Use screenshots as starter a separate environment to explore ideas • Ad-‐hoc sketch/whiteboard sessions with core team • Proof-‐of-‐Concept sprints (for Agile)
- 34. Facilitates Think • Design Studio • Steal other peoples’ research • Ask “Why” five 9mes • Collude with the business • Ask “How do we know we hit the mark?” • Sprint Zero for vision work (Agile) • Pull the market differen9ators into a separate environment Illustra9on: Brandon Baselice
- 35. Facilitates Draw • Start sketching & keep sketching • Test & refine • Don’t do wireframes • Mini-‐spec if team needs some guidance • Use drawing to elucidate the not yet ar9culated needs. • Ad-‐hoc sketch sessions with core team. • Use screenshots as starter to explore ideas • Use latest build as prototype to test implemented design • Proof-‐of-‐concept sprint to enable explora9on (Agile) • Pull the market differen9ators into a separate environment
- 36. Facilitates Make • Create brief with team (via kick-‐off with stakeholders & core team). • Set design milestones, or even overall project plan • Publish plan and brief • Refer to plan and brief regularly (to counter changing requirements) • Capture the tenets & keep referring to them • Introduce concept of phasing • Establish guidelines for a ‘research project’ Illustra9on: Brandon Baselice
- 37. Enter into the enemy’s strengths in order to defeat them from within. Walter Benjamin h>p://walterbenjaminportbou.cat/en/content/walter-‐benjamin
- 38. D Engage + Guide = Balance Think M . . . start with their strength If you’re expected to bring research results to the next mee9ng, bring sketches based on those research results.
- 39. Engage + Guide = Balance Draw . . . start with their strength T M Host a design studio to gather requirements and funnel down to single concept.
- 40. D Engage + Guide = Balance T Make . . . start with their strength Use the latest build as a prototype and put in front of users to uncover user needs.
- 41. So what about you?
- 42. So what about you? Are you a...
- 43. D D Thinker M T Draw T Make M
- 44. D D Think M T Drawer T Make M
- 45. D D Think M T Draw T Maker M
- 46. • When you’re on a project, what gives you that sense of flow? • Do you find it impossible to grasp and organize details un9l you have a sense of the whole? • Do you frequently feel “I don’t know the solu9on un9l I see it?” • Do you find it hard to act un9l you know the dates? Joan Verme>e
- 47. You can be in sync with the organiza9on and get sucked into the vortex. h>p://sc6.blogspot.com/2010/04/todays-‐quote-‐when-‐was-‐this-‐quote-‐made.html
- 48. You can be out of sync with the organiza9on And feel an inordinate amount of stress h>p://www.flickr.com/photos/photolosophybyruss/5465729022/
- 49. So it’s good to know where you sit
- 50. So it’s good to know where you fit And know where you need to grow.
- 51. Summary • The Hate/Love debate • The Intersec9on – Do the designers & organiza9on have what they need? • Iden9fy + Engage + Guide = Balance – Iden9fy the organiza9on – Engage via their strength – Guide & develop weak design muscles • Start with yourself
- 52. Discussion Tell us your stories. What remedies have you used or would try? What struggles are you facing? What are your successes? E. Chris9na Persson Joan Verme>e chris9na@madpow.com jayeffvee@mac.com @chris9na_xd @jayeffvee Thanks to Brian Ling (thinkdrawmake.com, Design Sojourn).
- 53. Sources: Models of the Design Process • Think – Draw – Make. Brian Ling, thinkdrawmake.com, Design Sojourn • Define the problem -‐ Gather per9nent informa9on -‐ Generate mul9ple solu9ons -‐ Analyze and select a solu9on -‐ Test and implement the solu9on [Industry Ini9a9ves for Science and Math Educa9on (IISME)] • Research -‐ Modeling -‐ Scenarios -‐ Framework -‐ Detailed Design [Cooper's descrip9on of their process] • Discovery & Research -‐ Interac9on Design -‐ Visual Design – Engineering [Boxes and Arrows] • Ask -‐ Imagine -‐ Plan -‐ Create – Improve [EiE: Engineering is Elementary] • Define -‐ Collect -‐ Brainstorm and Analyze -‐ Develop -‐ Feedback – Improve [Chicago Architecture Founda9on] • Research & analysis -‐ Concept -‐ Design – Develop [Konigi. Note, every cycle here has analyze -‐ create – test] • Understand -‐ Explore -‐ Ar9culate – Realise [Meld studios] • Analysis -‐ Design -‐ Implementa9on – Deployment [UPA] • Gather Assump9ons & Requirements -‐ Analyze Compe99on -‐ Understand Goals & Tasks -‐ Develop Personas& Scenarios -‐ Build Content Model -‐ Design Informa9on Architecture -‐ Priori9ze Features -‐ Design Interac9on -‐ Prototypes & Pa>erns -‐ Validate Usability. [Peter Merholz, peterme.com 2002.] • Concept -‐ Prototype -‐ Validate Internally -‐ Test Externally -‐ Learn from User Behavior – Iterate [Jeff Gothelf] • Conceive -‐ Plan – Make [Richard Buchanan] • Define-‐ Design – Guide [Joan Verme>e] • Plan -‐ Define -‐ Develop – Extend. [Russ Unger] • Prepare – Understand – Render – Iterate – Test Enable[(Purite Process, Russ Unger] • Discover – Define – Develop – Deliver [Bri9sh Design Council] • Inves9gate – Sketch – Build [Chris9na Persson] • Iden9fy the Problem -‐ Iden9fy Criteria and Constraints -‐ Brainstorm Possible Solu9ons -‐ Generate Ideas -‐ Explore Possibili9es -‐ Select an Approach -‐ Build a Model or Prototype -‐ Refine the Design. [NASA] • Uncover -‐ Define -‐ Ideate -‐ Build the Concept – Design [David Armano] • Design process visualiza9on. [David Armano]