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50% of World’s Population Is Under 30
                     –  96% of Them Use Social Media

                     Successful Companies in Social Media act More
                     Like Dale Carnegie and Less Like Mad Man

                     –  Listening First and Selling Second

                     The ROI on Social Media Is Your Business
                     Will Still Exist in 5 Years.



#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                              Socialnomics   1
Who What When Where and Why
                     of Social Media Marketing
                     Christine Labate
                     Marketing Ninja
                     Designs for Growth

                     Design | Marketing | Technolgy

                     http://www.constantcontact.com/index.jsp?pn=designsforgrowth
                     Christine@designsforgrowth.com
                     Facebook: /DesignsforGrowth
                     Twitter: @ChristineLabate
                     Linkedin: in/ChristineLabate
                     Pinterest: Christine Labate
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                                                     2
Social
                     Media
                     Explained




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/   3
Let’s Get the Conversation
                     Started on Twitter
                     #SocialMediaWorkshop
                     @ChristineLabate
                     @MVille


#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                   4
Social Media Marketing




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 5
Social Media Marketing

                       Facebook
                       Twitter
                       Linkedin
                       Pinterest




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 6
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 7
Social Media Marketing

                     WHO?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 8
Gender

                     Facebook
                     vs
                     Linkedin
                     vs
                     Twitter

                     Users




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 sironaconsulting.com   9
Age

                     Facebook
                     vs
                     Linkedin
                     vs
                     Twitter

                     Users




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 sironaconsulting.com   10
Income

                     Facebook
                     vs
                     Linkedin
                     vs
                     Twitter

                     Users




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 sironaconsulting.com   11
Eduction

                     Facebook
                     vs
                     Linkedin
                     vs
                     Twitter

                     Users




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 sironaconsulting.com   12
Social Media Marketing

                     WHO?
                     Do You Want to Reach?


#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 13
Social Media Marketing

                     WHAT?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 14
People Active Per MM

             Instagram           15

           Foursquare            15

               Pinterest         7.5

                 Tumblr           42

               Google+                90

               Groupon                 115

                LinkedIn               135

                  Twitter                  200

              Facebook                                    845

                             0        200 400
#SocialMediaWorkshop @ChristineLabate @mville
                                                 600   800 1000
http://www.DesignsforGrowth.com                                   15
Facebook Statistics February 2012

                          –  850MM Users/3rd Largest Country in the World
                          –  Spent 53.5 Billion Minutes on Facebook in 2011
                          –  26% Referral Traffic (Shareaholic Study)
                          –  31% Check Site More Than once a Day
                             •  63% Have Deleted People From Their Friend Lists
                             •  44% Have Deleted Comments Others Have Made
                             •  37% Have Untagged Themselves From Photos
                          –  Average User Spends 6.5hrs Per Week on Facebook




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com               http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/   16
Facebook




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 adage.com   17
Good or Bad Page? WholeFoods




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                     18
Good or Bad Page? Pepsi




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 19
Twitter Statistics February 2012

                          –  500MM Registered Users (Approx 200MM Active)
                          –  3.61% Referral Traffic (Shareaholic Study)
                          –  36% Users Tweet at Least once Per Day
                          –  average Visit Time of 11:50 Minutes
                          –  Users Send 175MM Tweets Each Day
                          –  64% of Users Access Via Twitter.Com
                          –  Top Three Tweeters – USA (108MM), Brazil (33MM)
                             and Japan (30MM)
                          –  $259MM Is Twitter’s Projected Ad Revenue in 2012
                          –  1MM Accounts are Added to Twitter Every Day
                          –  80% of Usage Is on Mobile Devices


#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com               http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/   20
Twitter




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 adage.com   21
AAdvantage Twitter Campaign
                     –  Participants registered their AAdvantage number on a
                        microsite, tweeted the #Deal30 hashtag and followed
                        the @AAdvantage account to enter for a chance to win
                        30,000 AAdvantage miles.




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                         Mashable.com           22
AAdvantage Twitter Campaign
                     –  Within one week, #Deal30 link gained nearly 18,000
                        clicks via Twitter, and the @AAdvantage Twitter
                        account experienced a 70% increase in followers.
                     –  “Given a valuable enough incentive, users will complete
                        several registration steps for entry. … including a
                        specific and unique hashtag was essential for tracking
                        purposes.” Colin Alsheimer, AAdvantage Community Manager




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                           Mashable.com             23
Linkedin Statistics February 2012

                          –    135MM Users
                          –    0.20% of Referral Traffic
                          –    average Visit Time of 17 Minutes (US)
                          –    50% Have a Bachelor’s Degree+
                          –    2MM Companies Have a Presence
                          –    80% of Companies Use Social Media for Recruitment




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com               http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/   24
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 25
Pinterest Statistics February 2012

                          –  Users
                             •  80% Users Are Women
                             •  25% 35-44, 30% 25-34 & 17% 18-24 Years Old
                             •  60% Some College, 25% Bachelor’s Degree+
                             •  Average Household Income $25k – $75k USD
                          –  Retaining and Engaging Users 2-3 Times Better Than
                             Twitter Was at a Similar Time in Their History
                          –  3.6% Referral Traffic (Shareaholic Study)
                          –  Over 80% of Pins Are ‘Repins’ (Higher Share Rate)
                          –  Average Visit Time of 1 Hour 17 Minutes (US)
                          –  50% of Users Have Kids


#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com               http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/   26
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 27
Social Media Marketing

                     WHAT?
                     Platform Is Best to Reach
                     Your Market?

#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                  28
Social Media Marketing

                     WHEN?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 29
Highest Click Rates (bit.ly)

                     Facebook
                     –  DO Post Any Day Between 1:00PM and 4:00PM
                     –  DO Post at 3:00PM on Wednesday For Highest Response
                     –  DON’T Post After 4:00PM Any Day

                     Twitter
                     –  DO Post Monday–Wednesday Between 1:00PM and 3:00PM
                     –  DON’T Post After 8:00PM Any Day
                     –  DON’T Post After 3:00PM on Fridays.
                     –  The Half-life of a Link Is About 2.8 Hours



#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                         Bit.ly                30
Post Consistently So Followers Know
                     What to Expect and When to Expect it
                     Determine Your Plan
                     –  How Much Time Per Day or Week
                     –  When Time of Day
                        •  Me? First Thing in the Morning, as I Find interesting
                           Info in my Email inBox
                        •  and When I Think of Amusing Stuff
                        •  I Present Myself as a Thought Leader
                        •  I Have Landing Work Through Social Media




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                               Bit.ly               31
Social Media Marketing

                     WHY?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 32
WHY?
                     Nearly half (47%) of adults get information via their
                     smartphones or tablet computers on the following:




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 http://pewresearch.org/databank/dailynumber/?NumberID=1330   33
Social Media Usage


            Stay in Touch with Current Friends




           Stay in Touch with Family Members




                   Reconnect with Old Friends



                                                 0    20   40   60   80

                                                 Per MM

#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                                           34
Janet Eden-Harris CMO Market Force

                          Get Positive Feedback
                          “Social media channels create an ideal two-way
                          platform for direct conversations with customers.
                          What’s striking is that consumers have more positive
                          things to say than most brands realize.”




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com               http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/   35
Janet Eden-Harris CMO Market Force

                          Know What Is Said about Your Brand
                          “Using social media monitoring tools, brands can
                          mitigate the downside by pulling negative comments
                          into a private conversation, and maximize the upside
                          by giving consumers an easy way to engage.
                          There’s no reason not to take the plunge.
                          Consumers are out there talking about you.”




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com               http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/   36
Social influence Translates into increased Sales

                     –  81% of U.S. Consumers Are
                        Influenced by Their Friends’
                        Social Media Posts
                     –  Why Will Your Fans Talk
                        About You? Are There
                        Incentives, Like White
                        Papers or Coupons You
                        Can Offer?
                     –  People Expect Exclusive
                        Content and Discounts for
                        Liking You.



#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                        Market Force     37
in one Day on The internet
                          –    172MM People Visit Facebook
                          –    40MM Visit Twitter
                          –    22MM Visit Linkedin
                          –    20MM Visit Google+
                          –    17MM Visit Pinterest
                          –    4.7 Billion Minutes are Spent on Facebook
                          –    250MM Photos are Uploaded
                          –    22MM Hours of TV and Movies are Watched on Netflix
                          –    864,000 Hours of Video are Uploaded to Youtube
                          –    More Than 35MM apps are Downloaded
                          –    More Iphones are Sold Than People are Born
                          –    Enough information Is Consumed to Fill 168MM Dvds
                          –    294 Billion Emails are Sent
                          –    2MM Blog Posts are Written (Enough Posts to Fill TIME Magazine For 770MM Years)


#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com               http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/   38
Social Media Marketing

                     WHY?
                     Will Your Customers
                     Follow You?

#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 39
Social Media Marketing

                     WHERE?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                 40
Where to Start
                     1.  Set Up Your Presence on all The Social
                         Networks So Someone Doesn’t Claim Your
                         Name and You Can Monitor What Others Say
                         About Your Brand.
                     2.  Pick 1–2 Channels and Focus on Them. I Focus
                         on Facebook But also Populate Twitter, Linkedin
                         and Pinterest.
                     3.  Schedule Time to Post.
                     4.  Determine What You Will Post.
                     5.  Many Start by Re-posting Other’s Content.
                     6.  Set Up Google Analytics So You Will Get an Alert
                         When Someone Is Talking About Your Brand.

#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                                             41
Step Two
                     1.  Explore Tools Like Hootsuite and Nutshellmail That Will
                         Help Save Time by Managing Multiple Networks and
                         Profiles and Measuring Your Campaign Results.
                     2.  Integrate With Your Other Marketing Channels
                     3.  Promote Your Channels. Add Them to Your Website,
                         Email Marketing, Business Cards, Promotions, Etc.
                     4.  Flaunt Them!




#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                                                    42
Who Has a Question that
                       May Apply to Everyone
                       in This Group



#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                  43
Who What When Where and Why
                     of Social Media Marketing
                     Christine Labate
                     Marketing Ninja
                     Designs for Growth

                     Design | Marketing | Technolgy

                     http://www.constantcontact.com/index.jsp?pn=designsforgrowth
                     Christine@designsforgrowth.com
                     Facebook: /DesignsforGrowth
                     Twitter: @ChristineLabate
                     Linkedin: in/ChristineLabate
                     Pinterest: Christine Labate
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com                                                     44

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Social media-presentation-labate

  • 1. 50% of World’s Population Is Under 30 –  96% of Them Use Social Media Successful Companies in Social Media act More Like Dale Carnegie and Less Like Mad Man –  Listening First and Selling Second The ROI on Social Media Is Your Business Will Still Exist in 5 Years. #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com Socialnomics 1
  • 2. Who What When Where and Why of Social Media Marketing Christine Labate Marketing Ninja Designs for Growth Design | Marketing | Technolgy http://www.constantcontact.com/index.jsp?pn=designsforgrowth Christine@designsforgrowth.com Facebook: /DesignsforGrowth Twitter: @ChristineLabate Linkedin: in/ChristineLabate Pinterest: Christine Labate #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 2
  • 3. Social Media Explained #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/ 3
  • 4. Let’s Get the Conversation Started on Twitter #SocialMediaWorkshop @ChristineLabate @MVille #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 4
  • 5. Social Media Marketing #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 5
  • 6. Social Media Marketing   Facebook   Twitter   Linkedin   Pinterest #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 6
  • 8. Social Media Marketing WHO? #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 8
  • 9. Gender Facebook vs Linkedin vs Twitter Users #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com sironaconsulting.com 9
  • 10. Age Facebook vs Linkedin vs Twitter Users #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com sironaconsulting.com 10
  • 11. Income Facebook vs Linkedin vs Twitter Users #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com sironaconsulting.com 11
  • 12. Eduction Facebook vs Linkedin vs Twitter Users #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com sironaconsulting.com 12
  • 13. Social Media Marketing WHO? Do You Want to Reach? #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 13
  • 14. Social Media Marketing WHAT? #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 14
  • 15. People Active Per MM Instagram 15 Foursquare 15 Pinterest 7.5 Tumblr 42 Google+ 90 Groupon 115 LinkedIn 135 Twitter 200 Facebook 845 0 200 400 #SocialMediaWorkshop @ChristineLabate @mville 600 800 1000 http://www.DesignsforGrowth.com 15
  • 16. Facebook Statistics February 2012 –  850MM Users/3rd Largest Country in the World –  Spent 53.5 Billion Minutes on Facebook in 2011 –  26% Referral Traffic (Shareaholic Study) –  31% Check Site More Than once a Day •  63% Have Deleted People From Their Friend Lists •  44% Have Deleted Comments Others Have Made •  37% Have Untagged Themselves From Photos –  Average User Spends 6.5hrs Per Week on Facebook #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 16
  • 18. Good or Bad Page? WholeFoods #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 18
  • 19. Good or Bad Page? Pepsi #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 19
  • 20. Twitter Statistics February 2012 –  500MM Registered Users (Approx 200MM Active) –  3.61% Referral Traffic (Shareaholic Study) –  36% Users Tweet at Least once Per Day –  average Visit Time of 11:50 Minutes –  Users Send 175MM Tweets Each Day –  64% of Users Access Via Twitter.Com –  Top Three Tweeters – USA (108MM), Brazil (33MM) and Japan (30MM) –  $259MM Is Twitter’s Projected Ad Revenue in 2012 –  1MM Accounts are Added to Twitter Every Day –  80% of Usage Is on Mobile Devices #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 20
  • 22. AAdvantage Twitter Campaign –  Participants registered their AAdvantage number on a microsite, tweeted the #Deal30 hashtag and followed the @AAdvantage account to enter for a chance to win 30,000 AAdvantage miles. #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com Mashable.com 22
  • 23. AAdvantage Twitter Campaign –  Within one week, #Deal30 link gained nearly 18,000 clicks via Twitter, and the @AAdvantage Twitter account experienced a 70% increase in followers. –  “Given a valuable enough incentive, users will complete several registration steps for entry. … including a specific and unique hashtag was essential for tracking purposes.” Colin Alsheimer, AAdvantage Community Manager #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com Mashable.com 23
  • 24. Linkedin Statistics February 2012 –  135MM Users –  0.20% of Referral Traffic –  average Visit Time of 17 Minutes (US) –  50% Have a Bachelor’s Degree+ –  2MM Companies Have a Presence –  80% of Companies Use Social Media for Recruitment #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 24
  • 26. Pinterest Statistics February 2012 –  Users •  80% Users Are Women •  25% 35-44, 30% 25-34 & 17% 18-24 Years Old •  60% Some College, 25% Bachelor’s Degree+ •  Average Household Income $25k – $75k USD –  Retaining and Engaging Users 2-3 Times Better Than Twitter Was at a Similar Time in Their History –  3.6% Referral Traffic (Shareaholic Study) –  Over 80% of Pins Are ‘Repins’ (Higher Share Rate) –  Average Visit Time of 1 Hour 17 Minutes (US) –  50% of Users Have Kids #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 26
  • 28. Social Media Marketing WHAT? Platform Is Best to Reach Your Market? #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 28
  • 29. Social Media Marketing WHEN? #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 29
  • 30. Highest Click Rates (bit.ly) Facebook –  DO Post Any Day Between 1:00PM and 4:00PM –  DO Post at 3:00PM on Wednesday For Highest Response –  DON’T Post After 4:00PM Any Day Twitter –  DO Post Monday–Wednesday Between 1:00PM and 3:00PM –  DON’T Post After 8:00PM Any Day –  DON’T Post After 3:00PM on Fridays. –  The Half-life of a Link Is About 2.8 Hours #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com Bit.ly 30
  • 31. Post Consistently So Followers Know What to Expect and When to Expect it Determine Your Plan –  How Much Time Per Day or Week –  When Time of Day •  Me? First Thing in the Morning, as I Find interesting Info in my Email inBox •  and When I Think of Amusing Stuff •  I Present Myself as a Thought Leader •  I Have Landing Work Through Social Media #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com Bit.ly 31
  • 32. Social Media Marketing WHY? #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 32
  • 33. WHY? Nearly half (47%) of adults get information via their smartphones or tablet computers on the following: #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com http://pewresearch.org/databank/dailynumber/?NumberID=1330 33
  • 34. Social Media Usage Stay in Touch with Current Friends Stay in Touch with Family Members Reconnect with Old Friends 0 20 40 60 80 Per MM #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 34
  • 35. Janet Eden-Harris CMO Market Force Get Positive Feedback “Social media channels create an ideal two-way platform for direct conversations with customers. What’s striking is that consumers have more positive things to say than most brands realize.” #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 35
  • 36. Janet Eden-Harris CMO Market Force Know What Is Said about Your Brand “Using social media monitoring tools, brands can mitigate the downside by pulling negative comments into a private conversation, and maximize the upside by giving consumers an easy way to engage. There’s no reason not to take the plunge. Consumers are out there talking about you.” #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 36
  • 37. Social influence Translates into increased Sales –  81% of U.S. Consumers Are Influenced by Their Friends’ Social Media Posts –  Why Will Your Fans Talk About You? Are There Incentives, Like White Papers or Coupons You Can Offer? –  People Expect Exclusive Content and Discounts for Liking You. #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com Market Force 37
  • 38. in one Day on The internet –  172MM People Visit Facebook –  40MM Visit Twitter –  22MM Visit Linkedin –  20MM Visit Google+ –  17MM Visit Pinterest –  4.7 Billion Minutes are Spent on Facebook –  250MM Photos are Uploaded –  22MM Hours of TV and Movies are Watched on Netflix –  864,000 Hours of Video are Uploaded to Youtube –  More Than 35MM apps are Downloaded –  More Iphones are Sold Than People are Born –  Enough information Is Consumed to Fill 168MM Dvds –  294 Billion Emails are Sent –  2MM Blog Posts are Written (Enough Posts to Fill TIME Magazine For 770MM Years) #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 38
  • 39. Social Media Marketing WHY? Will Your Customers Follow You? #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 39
  • 40. Social Media Marketing WHERE? #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 40
  • 41. Where to Start 1.  Set Up Your Presence on all The Social Networks So Someone Doesn’t Claim Your Name and You Can Monitor What Others Say About Your Brand. 2.  Pick 1–2 Channels and Focus on Them. I Focus on Facebook But also Populate Twitter, Linkedin and Pinterest. 3.  Schedule Time to Post. 4.  Determine What You Will Post. 5.  Many Start by Re-posting Other’s Content. 6.  Set Up Google Analytics So You Will Get an Alert When Someone Is Talking About Your Brand. #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 41
  • 42. Step Two 1.  Explore Tools Like Hootsuite and Nutshellmail That Will Help Save Time by Managing Multiple Networks and Profiles and Measuring Your Campaign Results. 2.  Integrate With Your Other Marketing Channels 3.  Promote Your Channels. Add Them to Your Website, Email Marketing, Business Cards, Promotions, Etc. 4.  Flaunt Them! #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 42
  • 43. Who Has a Question that May Apply to Everyone in This Group #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 43
  • 44. Who What When Where and Why of Social Media Marketing Christine Labate Marketing Ninja Designs for Growth Design | Marketing | Technolgy http://www.constantcontact.com/index.jsp?pn=designsforgrowth Christine@designsforgrowth.com Facebook: /DesignsforGrowth Twitter: @ChristineLabate Linkedin: in/ChristineLabate Pinterest: Christine Labate #SocialMediaWorkshop @ChristineLabate @mville http://www.DesignsforGrowth.com 44