10. Ten Business Trends for the New Future Business and technology have fused into one system, one conversation, and one strategy, for one world. Innovations are about new business models, enterprise and marketplace collaboration, new leadership and knowledge engineering. Capturing and analyzing customer information is mission-critical Integrating customer touch points across all channels Understanding key trends (technology, customers, society and marketplace) determines survivability More disruptions are coming: emerging markets, electronic exchanges, security breeches, and changing customer demographics Human capital will be the most valuable resource Entirely new industries will be formed by innovations yet to be brought to market. New leadership that understands how to attract talent, manage innovation, set high visions and execute profitably. Credit: The Extreme Future, James Canton
16. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.” - Bill Gates
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18. So what does the exhibit agency of the future look like in 2020?
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20. Futuremapping: Threats Energy Terrorism Trade Barriers Demographics / Aging Technology Depressed Economics War Changing Value Proposition General Contractor Leverage Show Experience Not Evolving
21. Futuremapping: Opportunities Own Strong B2B Budget Position Partnerships and Alliances Segmentation Leveraging Industry Capacity Integration of Virtual and Physical Tradeshows Globalization and Market Growth US
22. Takeaways Invent Your Future Or Others Will You Can’t Be Everything To Everyone Find Your Secret Sauce…or Invent One Find Your Customer Sweet Spot Synchronize Your Business To The Segment Hire Based Upon Segment Knowledge Own A Position Or Suffer The Consequences Price Uncertainty Into Your Business Model Have A Fall-back
23. “The illiterate of the 21st century will not be those who cannot read or write; they will be those who cannot learn, unlearn, and relearn.” - Alvin Toffler