Centro Planner is a digital media planning software created by Centro to help streamline the media planning and buying process. It automates tasks like RFP creation, proposal collaboration, media scheduling and insertion order submission. This allows planners to spend less time on manual tasks and more time on strategic work. The software provides a central place to house all campaign information and comes pre-loaded with data from over 20,000 campaigns to help users quickly make planning decisions. Centro Planner aims to bring order and efficiency to digital media planning through an intuitive interface and integration with other systems like DFA.

1. CREATE OPERATIONAL
ADVANTAGE
WITH CENTRO PLANNER
The explosion in digital advertising has created extraordinary fragmentation in media
planning processes. It’s 2013 and a large majority of planners are still getting by with
email, word documents, spreadsheets and PDFs. There simply are not enough hours
in a day, week or year to effectively and efficiently manage and track campaigns
using these outdated and cumbersome tools.
Created For Planners By Planners
Centro Planner is the industry's first digital media software built for planners by
planners. It automates, documents and consolidates every step of the digital
media buying process. By streamlining and simplifying repetitive, manual tasks,
planners can now execute campaigns faster so they can invest more time on
high value, client-facing output like campaign strategy and analytics.
Centro Knows Media Logistics
Centro Planner incorporates more than a decade of media know-how gleaned
from serving more than 1,000 agencies and 20,000 campaigns across all
digital display platforms and ad media types.
Get Organized and Boost Productivity
Centro Planner gets your team organized around a single system of record
for the entire planning and buying process.
Provides a central location for all RFPs, proposals, negotiations
and communications.
Houses all negotiated plans and CPMs so planners will have
benchmarks that can be referenced for future campaigns.
Provides a complete audit trail for all campaign activity for better
leverage with publishers and greater transparency with clients.
Intuitive User Experience
Centro Planner’s cloud-based software has an intuitive workflow and user
experience making adoption simple and straightforward for all levels of
planners and buyers. Knowledge from more than 20,000 campaigns
is integrated into the system and accessible with a single click.

2. Product Features
Manage Everything in One Place
Clients, media plans, publishers, contacts, communications and insertion orders.
Media plans are centrally stored by agency client and team members can receive alerts based on important campaign updates.
Choose the Right Publisher Sites Quickly
Centro Planner comes delivered with more than 13,000 publishers and vendors.
Easily create and store any number of contacts and link them to your favorite or most frequently used publisher.
Collaborate with Publishers and Team Members
RFP Creation: Easily build and send RFPs with personalized messaging and structured media briefs.
Communication: Manage and track all RFP communications, comments and changes on a color-coded collaboration dashboard.
Plan Edits: Quickly edit and resubmit media plans inside the browser instantly with publishers through any number of revision cycles.
Publishers connect through an intuitive interface that requires no training.
Media Schedules and Allocation Charts
Automatically build media schedules which can be easily shared with clients.
Automatically build charts showing where your money is being spent by publisher or ad unit.
Submit Digital Insertion Orders
Once a plan is finalized, easily send insertion order with terms and conditions to publishers to sign contracts and receive site approval
using Centro’s secure digital signature technology.
Manage contract revisions both before and after the insertion order.
Integration with DoubleClick for Advertisers
Easily port your approved media plan into your DFA ad server with a one-click process.
Easy Export Capability
Export media plans to .csv or Excel files for offline use and import into third-party media logistics systems.
Empower Digital Media Leaders
Centro empowers digital teams with proven media logistics services and software. Centro Planner is modern media software designed
to reduce the level of effort required to plan and execute campaigns across multiple screens and platforms.
Email us at medialogistics@centro.net to find out how Centro’s innovative technology can help your agency do more faster – freeing
your teams to spend more time on strategic, client-facing work.
Call us at 1-800-943-2160 to learn more, or visit us at
www.centro.net/planner to watch a brief demo or sign up for a free trial.