info on the 21 day health challenge

1. What is the 21 day Health
Challenge?
 A program based on providing:
 Logical answers
 Quality products
 Ongoing support for clients' nutritional needs.
 We believe that losing weight & getting fit does
not have to be a negative or difficult experience

2. OUR GOAL
 To make nutrition and weight loss simple to
understand
 Created by combining the successful elements
from many different diet and nutrition plans
 Latest research
 Gathered data from people who lost weight and keep it off.
 Unique - individualized for each client

3. THE 40-20-40 RATIO
 BASIS OF THE PROGRAM
 Describes the optimal percentage ratio of
carbohydrates to fats to proteins for active
individuals
 Daily Total Calories
 40% carbohydrate
 20% fat
 40% protein

4. THE 40-20-40 RATIO
 FOR WEIGHT LOSS
 Getting correct proportions of nutrients to maintain
good nutritional health and access stored body fat
 Perfectly balanced way to stabilize blood sugar and
hormonal levels

5. HOW DID WE DEVELOP THE
PROGRAM?
4-STEP RESEARCH STRATEGY
Step 1: Target Market Study
 Closely observed the trends and lifestyles of
people who needed to lose between 5 and 20
pounds of body fat.

6. HOW DID WE DEVELOP THE
PROGRAM?
Step 2: Current Research
 Examined all major nutritional and weight loss
literature of the past five years
 Weeded out useless advice and incorporated portions
that have been proven to work

7. HOW DID WE DEVELOP THE
PROGRAM?
Step 3: Observation
 Studied some of the professionals working in the
field today
 Dieticians, nutritionists, personal trainers, even dieters
who have found the key to losing weight and keeping it
off

8. HOW DID WE DEVELOP THE
PROGRAM?
Step 4: Empirical Data
 Selected 100 people who wanted to lose 5-20
pounds of body fat
 Men and women (18-49 years)
 Both active and inactive
 with various body types and fat percentages

9. WHAT MAKES THE PROGRAM
INDIVIDUALIZED?
QUESTIONNAIRE:
- To determine a client’s metabolic
rate
- Examines client's lifestyle, exercise
level and genetic data.
- Calculations determine calories
- 40% carbohydrate
- 20% fat
- 40% protein

10. WHAT MAKES THE PROGRAM
INDIVIDUALIZED?
DAILY MEAL PLAN CHART
- Each meal and snack
- Easy for client to see how to eat
- Right ratios of nutrients and calories
- Each client:
- Different serving amounts
- Can choose the foods they like

11. BUT IT’S MORE THAN JUST A
NUMBER...
 Being successful depends on more than simply
eating within the 40-20-40 ratio.
 We suggest eating foods that are
- natural
- low-glycemic
- free of additives, preservatives
or other chemicals

12. DOES 40-20-40 WORK FOR
EVERYONE?
 The 40-20-40 ratio is not foolproof
 Some see more results with a slight adjustments
 More effective starting point than other weight loss
programs
 With monitoring of clients, these ratios can be
changed accordingly

13. 40-20-40 IN THE REAL
WORLD
 Margin of error already calculated into our
program
 If client gets slightly more or less of certain foods -
will not affect ability to goal
 Applies successful weight loss strategies to real
world situations
 Provides online and telephonic support

14. VS.
HIGH CARB/LOW PROTEIN
 Out of balance
 Active individuals need
adequate protein intake
 Protein is needed for almost every area of the body
 Imbalance of protein can cause muscle loss and
metabolic inefficiency

15. VS.
LOW FAT
 Many terrified of fat
 Fat = 9 calories/gram
 Eating too much of it can really add up.
 Eating too little fat (under 10%)
 Slow the processes that cause your body to burn
stored fat

16. VS.
LOW FAT
 The body needs healthy fats
to function well
 We suggest
 20% fat ratio
 Works well for optimum satisfaction
 Body fat loss in most active people