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Strictly Confidential




1
Who Are We?

                            Privately held & well-funded, backed by top-tier venture firms. Apperian is also iFund’s only enterprise investment




                                                                         Strong Partner Ecosystem




                                                           Executive Team: Deep Mobile & Enterprise Experience
Strictly Confidential




                                                                                                                                                  2
Shift in Enterprise Mobile
                                                                                                                                        75.5% of US
                                                                                                                                         workforce
                                                                                                                                        mobile in ’13
                                                    •   Smarter devices
                                                    •   Sophistication of workers
                                                    •   BYOD & Mobile workers
                                                    •   Bypassing IT; Cloud, Web, IaaS, SaaS                   500k iOSx Apps,
                                                                                                              400k Android Apps
                                                                                                                                        3 Billion iPad
                                                                                                                                      Apps downloaded
                                                    •   New App marketplace
                                                                                                      66% of US jobs           6.8 Million
                         • eMail Access                                                                 require PC/         devices activated
                                                                                                          Internet          on Christmas ’11
                         • Device Lock & Wipe                                          18 Billion iOSx
                                                                                       App downloads
                         • IT Was Gatekeeper
                                                                                iPad                 $3B paid to app
                                                                                                      developers by
                                       Windows                       Android                             Apple
                                                               iPhone
                        Blackberry      Mobile


                                                                                                                                                         2015
                       Users         Corporate Issued Device                            Bring-Your-Own-Device (BYOD)
Strictly Confidential




                                                                                                                                                            3
Implications of Shift
                                                                                                                                         75.5% of US
                                                                                                                                          workforce
                                                                                                                                         mobile in ’13
                                         Managing Devices                                               Empowering the Worker
                                                                                                                           500k iOSx Apps,
                                     • Approved, standard-issue                                        • User authentication & Apps
                                                                                                                       400k Android
                                       devices                                                           integration
                                                                                      Shift                                              6.8 Million
                                                                                                       • Light 66% of USand self-service activated
                                                                                                               touch jobs
                                     • Device locks, restricted access                                                                devices
                                     • Controlled application installs                                 • Common architecture on Christmas ’11
                                                                                                                require PC/
                                     • Device wipe threat response                                     • Consumer-like experience
                                                                                                                  Internet

                                                                                              18 Billion iOSx
                                                                                              App downloads

                                                                                      iPad
                                                                           Android                  $3B paid to app
                                         Windows                  iPhone                             developers by
                                          Mobile                                                        Apple
                        Blackberry


                                                                                                                                                         2015
                       Users           Corporate Issued Device                  Bring-Your-Own-Device (BYOD)

                                          Centralized Push                                                 Self-Service Pull
Strictly Confidential




                                                                                                                                                            4
Enterprise Mobile Challenges
                                                                               ★ Can’t commingle
                                                                                 business & personal
                                                                               ★ No useful enterprise
                                                                                 apps



                                                                          Workers'




                                                                        Enterprise
                                                                          Mobile
                                                                        Ecosystem
                                                             !App!                            !IT!
                                                           Providers!                                   ★ Difficult to get apps
                                ★ Need quality corp Apps
                                                                                                          installed
                                ★ Hard to manage App dev
                                                                                                        ★ Apps & data needs
                                  lifecycle
                                                                                                          to be secured
Strictly Confidential




                                                                                                                                 5
Mobile App Management
                                                                             ★ Can’t commingle
                                                           App Store           business & personal
                                                                             ★ No useful enterprise
                                                                               apps



                                                                        Workers'




                                  Business Apps                                                       App Infrastructure
                                                             !App!                          !IT!
                                                           Providers!                                 ★ Difficult to get apps
                                ★ Need quality corp Apps
                                                                                                        installed
                                ★ Hard to manage App dev
                                                                                                      ★ Apps & data needs
                                  lifecycle
                                                                                                        to be secured
Strictly Confidential




                                                                                                                               6
App Store
                       !   !
                                           • Familiar discovery of Apps
                                           • Instant-on, 30 day trial
                                           • Design custom skins
                                           • Multi-device support
Strictly Confidential




                                                                          7
!   !
                               Users Love Apperian
                                  Catalog                                   Personalized
                                  • Users install & manage apps             • Only display Apps pertinent to user’s role
                                  • Customize with corporate brand          • Centrally manage roles



                                  Search & Categories                       Content Publishing
                                  • Familiar end-user tools                  • Files (Office, PDF, etc.) are accessible through
                                                                               catalog
                                                                             • Provides most up-to-date information i.e.
                                                                               policies

                                  Submit Ideas                              Personal & Work
                                  • App Ratings                              • Let users use their personal device
                                  • Express worker opinions                  • Corporate Apps may be removed selectively
                                  • Provide direct feedback to developers    • Complete device-wipe not required
Strictly Confidential




                                                                                                                                  8
IT Infrastructure
                       !   !




                                                   •   Lets IT manage users, not devices

                                                   •   Easy-to-use IT admin portal

                                                   •   Cloud-based & scalable
Strictly Confidential




                                                                                           9
!   !
                               IT Loves Apperian
                                  Admin Portal                                   Manage Users & Groups
                                   • Centralized management console              • Permanently or temporarily revoke users
                                   • Easy-to-use interface                       • Selectively remove user access to certain apps



                                  Selective App Wipe                             Enterprise SSO
                                   • Remove individual apps without wiping        • Supporting industry standards such as SAML & OAuth
                                     entire device                                • Users use same ID/password as other corporate
                                                                                    resources


                                  BYOD Support                                   Reporting & Analytics
                                   • Support for Apple, Android and Blackberry    • Dynamic, ad hoc reporting
                                     devices                                      • Instantly know who’s using what apps
                                   • Allow users to co-mingle personal and        • Realtime intelligence
Strictly Confidential




                                     corporate Apps and data securely


                                                                                                                                         10
Custom-Built Apps
                       !   !




                                                   •   Enterprise-class services for developers

                                                   •   Build high-value native Apps

                                                   •   Mobile app lifecycle automation

                                                   •   Support for corporate-built, Apperian-built &
                                                       3rd party apps
Strictly Confidential




                                                                                                       11
!   !
                               Developers Love Apperian
                                  Apperian EASE SDK                              App Lifecycle Management
                                  • Access to services available through the     • Manage App lifecycle from beta to production
                                    EASE Platform                                • Beta apps are invite only, hidden from corporate
                                  • Incorporate features such as notification,     directory
                                    content delivery, forced updates and more


                                  One-click Publishing                           Security & SSO
                                  • Streamlined process to publish                • Utilize Single Sign On across multiple apps
                                    custom apps into the App Catalog              • Authenticate users to a corporate directory


                                  User Feedback                                  Version Management
                                  • Maintain dialog with users                    • Alert users when updates are available for any App
                                  • Track bugs & feature requests                 • Force updates based on current version number
Strictly Confidential




                                                                                                                                         12
Apperian Knows Business Apps
                       !   !



                                                     Apperian “Epicenter”
                           Find. Connect. Do.
                                                Business problem...                     Epicenter solution...

                                                 •   Hard to find the right people      •   Navigate the organization, not
                                                     when you need them                     the org chart

                                                 •   Lack of good mobile, off-line      •   Find the right people with the
                                                     directory                              right skills

                                                 •   Challenge to coordinate remotely   •   Coordinate with key players to
                                                                                            solve problems

                                                                  Most Requested App by Customers!
Strictly Confidential




                                                                                                                             13
Competition is Device Centric
Strictly Confidential




                                                       19
Apperian is Mobile User Centric
Strictly Confidential




                                                         20
Next Steps... Give us a try!
                                             www.apperian.com/register
Strictly Confidential




                                                                         21
Appendix
Apperian Knows Custom-built Business Apps
                       !   !



                               4+ Years of Mobile App Experience        Built 60+ business Apps           Specializes in Business Apps


                                 Understands Enterprise Software Requirements     Fully Staffed with Technical and Creative Expertise
Strictly Confidential




                                                                                                                                         24
Mobile Management Approaches
                                                     Mobile App Management   Mobile Device Management
                                                             (MAM)                     (MDM)

                                            Focus           Users                    Devices

                                         Managed             Apps                    Device
                                        Elements
                                     Usage Model         Self-Service           Centralized Push

                                                     Worker- or Corporate-
                                   Best Suited For      owned Device
                                                                             Corporate-Owned Device

                                                                                   On-Premise
                                         Delivery        Cloud-based                 (typically)
Strictly Confidential




                                                                                                        25
Apperian MAM & General MDM in Detail

                        App Catalog Customization & Branding                    Secure Content Delivery                                    User Self-Service
                                                              Apperian   MDM                                             Apperian   MDM                                               Apperian   MDM
                        Change App Catalog icon and name        ⦁        ⊙◉☉⨀   Training, video and guides via App         ⦁               Self-provisioning portal for users           ⦁
                                                                                Catalog
                        Splash screen and login screen          ⦁               Integration of media via SDK               ⦁               Integrated bulk email invitation             ⦁
                        images                                                                                                             system
                        Menu bar color                          ⦁               Secure media player app (included)         ⦁               Auto-provisioning of Active
                                                                                                                                                                                        ⦁
                                                                                                                                           Directory, LDAP or SSO users
                        Authentication (domain, 'remember       ⦁               Secure document delivery app               ⦁
                                                                                                                                           Secure document delivery app
                        me')
                        App categories (Name, Icon,             ⦁               (included)
                                                                                                                                           (included free)
                                                                                                                                                                                        ⦁
                        Description)
                        App listing order                       ⦁               Scalability
                        End-User Agreement for compliance       ⦁                                                        Apperian   MDM
                         "Promotional" headers and footers      ⦁               Scale without new servers,
                                                                                                                           ⦁        ⊙◉☉⨀
                                                                                installation, or data migration                            App Control
                                                                                Proven ability of 0 to 10,000 users in
                                                                                                                           ⦁                                                          Apperian   MDM
                        Reporting & Analytics                                   2 weeks
                                                                                                                                           App disable (based on
                                                              Apperian   MDM                                                               authentication or admin request)
                                                                                                                                                                                        ⦁        ⦁
                        User login reporting per App            ⦁        ⦁      Deployment of Apps and Objects                             App data delete based on auth
                                                                                                                                                                                        ⦁
                                                                                                                         Apperian   MDM    failure; "bricking an app"
                        App version and installation status     ⦁        ⦁                                                                 App version checking and self-               ⦁
                        reports                                                 Delivery of native IOS (Apple), APK
                        Device Information (Type, OS level,
                                                                ⦁        ⦁                                                 ⦁        ⦁      updating
                                                                                                                                           Mandatory apps (Forces Apps to be
                        memory)                                                 (Android) and Blackberry
                                                                                                                                           Installed)
                                                                                                                                                                                        ⦁
                                                                                Recommended Apps (iTunes and
                        Jailbreak detection                     ⦁               Android Stores)
                                                                                                                           ⦁        ⦁      Multi-app install and update with            ⦁
                        Multi-App Install and Update ("One      ⦁               Delivery of IOS “Mobile Configuration
                                                                                                                                           one click
                        Click")
                        End-User acknowledgement of EULA        ⦁               Profiles”
                                                                                                                           ⦁               Blacklisting (report after the fact that
                                                                                                                                           app is on blacklist)
                                                                                                                                                                                        ⦁
Strictly Confidential




                                                                                                                                                                                                       26

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Apperian overview mwc2012

  • 2. Who Are We? Privately held & well-funded, backed by top-tier venture firms. Apperian is also iFund’s only enterprise investment Strong Partner Ecosystem Executive Team: Deep Mobile & Enterprise Experience Strictly Confidential 2
  • 3. Shift in Enterprise Mobile 75.5% of US workforce mobile in ’13 • Smarter devices • Sophistication of workers • BYOD & Mobile workers • Bypassing IT; Cloud, Web, IaaS, SaaS 500k iOSx Apps, 400k Android Apps 3 Billion iPad Apps downloaded • New App marketplace 66% of US jobs 6.8 Million • eMail Access require PC/ devices activated Internet on Christmas ’11 • Device Lock & Wipe 18 Billion iOSx App downloads • IT Was Gatekeeper iPad $3B paid to app developers by Windows Android Apple iPhone Blackberry Mobile 2015 Users Corporate Issued Device Bring-Your-Own-Device (BYOD) Strictly Confidential 3
  • 4. Implications of Shift 75.5% of US workforce mobile in ’13 Managing Devices Empowering the Worker 500k iOSx Apps, • Approved, standard-issue • User authentication & Apps 400k Android devices integration Shift 6.8 Million • Light 66% of USand self-service activated touch jobs • Device locks, restricted access devices • Controlled application installs • Common architecture on Christmas ’11 require PC/ • Device wipe threat response • Consumer-like experience Internet 18 Billion iOSx App downloads iPad Android $3B paid to app Windows iPhone developers by Mobile Apple Blackberry 2015 Users Corporate Issued Device Bring-Your-Own-Device (BYOD) Centralized Push Self-Service Pull Strictly Confidential 4
  • 5. Enterprise Mobile Challenges ★ Can’t commingle business & personal ★ No useful enterprise apps Workers' Enterprise Mobile Ecosystem !App! !IT! Providers! ★ Difficult to get apps ★ Need quality corp Apps installed ★ Hard to manage App dev ★ Apps & data needs lifecycle to be secured Strictly Confidential 5
  • 6. Mobile App Management ★ Can’t commingle App Store business & personal ★ No useful enterprise apps Workers' Business Apps App Infrastructure !App! !IT! Providers! ★ Difficult to get apps ★ Need quality corp Apps installed ★ Hard to manage App dev ★ Apps & data needs lifecycle to be secured Strictly Confidential 6
  • 7. App Store ! ! • Familiar discovery of Apps • Instant-on, 30 day trial • Design custom skins • Multi-device support Strictly Confidential 7
  • 8. ! ! Users Love Apperian Catalog Personalized • Users install & manage apps • Only display Apps pertinent to user’s role • Customize with corporate brand • Centrally manage roles Search & Categories Content Publishing • Familiar end-user tools • Files (Office, PDF, etc.) are accessible through catalog • Provides most up-to-date information i.e. policies Submit Ideas Personal & Work • App Ratings • Let users use their personal device • Express worker opinions • Corporate Apps may be removed selectively • Provide direct feedback to developers • Complete device-wipe not required Strictly Confidential 8
  • 9. IT Infrastructure ! ! • Lets IT manage users, not devices • Easy-to-use IT admin portal • Cloud-based & scalable Strictly Confidential 9
  • 10. ! ! IT Loves Apperian Admin Portal Manage Users & Groups • Centralized management console • Permanently or temporarily revoke users • Easy-to-use interface • Selectively remove user access to certain apps Selective App Wipe Enterprise SSO • Remove individual apps without wiping • Supporting industry standards such as SAML & OAuth entire device • Users use same ID/password as other corporate resources BYOD Support Reporting & Analytics • Support for Apple, Android and Blackberry • Dynamic, ad hoc reporting devices • Instantly know who’s using what apps • Allow users to co-mingle personal and • Realtime intelligence Strictly Confidential corporate Apps and data securely 10
  • 11. Custom-Built Apps ! ! • Enterprise-class services for developers • Build high-value native Apps • Mobile app lifecycle automation • Support for corporate-built, Apperian-built & 3rd party apps Strictly Confidential 11
  • 12. ! ! Developers Love Apperian Apperian EASE SDK App Lifecycle Management • Access to services available through the • Manage App lifecycle from beta to production EASE Platform • Beta apps are invite only, hidden from corporate • Incorporate features such as notification, directory content delivery, forced updates and more One-click Publishing Security & SSO • Streamlined process to publish • Utilize Single Sign On across multiple apps custom apps into the App Catalog • Authenticate users to a corporate directory User Feedback Version Management • Maintain dialog with users • Alert users when updates are available for any App • Track bugs & feature requests • Force updates based on current version number Strictly Confidential 12
  • 13. Apperian Knows Business Apps ! ! Apperian “Epicenter” Find. Connect. Do. Business problem... Epicenter solution... • Hard to find the right people • Navigate the organization, not when you need them the org chart • Lack of good mobile, off-line • Find the right people with the directory right skills • Challenge to coordinate remotely • Coordinate with key players to solve problems Most Requested App by Customers! Strictly Confidential 13
  • 14. Competition is Device Centric Strictly Confidential 19
  • 15. Apperian is Mobile User Centric Strictly Confidential 20
  • 16. Next Steps... Give us a try! www.apperian.com/register Strictly Confidential 21
  • 17.
  • 19. Apperian Knows Custom-built Business Apps ! ! 4+ Years of Mobile App Experience Built 60+ business Apps Specializes in Business Apps Understands Enterprise Software Requirements Fully Staffed with Technical and Creative Expertise Strictly Confidential 24
  • 20. Mobile Management Approaches Mobile App Management Mobile Device Management (MAM) (MDM) Focus Users Devices Managed Apps Device Elements Usage Model Self-Service Centralized Push Worker- or Corporate- Best Suited For owned Device Corporate-Owned Device On-Premise Delivery Cloud-based (typically) Strictly Confidential 25
  • 21. Apperian MAM & General MDM in Detail App Catalog Customization & Branding Secure Content Delivery User Self-Service Apperian MDM Apperian MDM Apperian MDM Change App Catalog icon and name ⦁ ⊙◉☉⨀ Training, video and guides via App ⦁ Self-provisioning portal for users ⦁ Catalog Splash screen and login screen ⦁ Integration of media via SDK ⦁ Integrated bulk email invitation ⦁ images system Menu bar color ⦁ Secure media player app (included) ⦁ Auto-provisioning of Active ⦁ Directory, LDAP or SSO users Authentication (domain, 'remember ⦁ Secure document delivery app ⦁ Secure document delivery app me') App categories (Name, Icon, ⦁ (included) (included free) ⦁ Description) App listing order ⦁ Scalability End-User Agreement for compliance ⦁ Apperian MDM "Promotional" headers and footers ⦁ Scale without new servers, ⦁ ⊙◉☉⨀ installation, or data migration App Control Proven ability of 0 to 10,000 users in ⦁ Apperian MDM Reporting & Analytics 2 weeks App disable (based on Apperian MDM authentication or admin request) ⦁ ⦁ User login reporting per App ⦁ ⦁ Deployment of Apps and Objects App data delete based on auth ⦁ Apperian MDM failure; "bricking an app" App version and installation status ⦁ ⦁ App version checking and self- ⦁ reports Delivery of native IOS (Apple), APK Device Information (Type, OS level, ⦁ ⦁ ⦁ ⦁ updating Mandatory apps (Forces Apps to be memory) (Android) and Blackberry Installed) ⦁ Recommended Apps (iTunes and Jailbreak detection ⦁ Android Stores) ⦁ ⦁ Multi-app install and update with ⦁ Multi-App Install and Update ("One ⦁ Delivery of IOS “Mobile Configuration one click Click") End-User acknowledgement of EULA ⦁ Profiles” ⦁ Blacklisting (report after the fact that app is on blacklist) ⦁ Strictly Confidential 26