This document provides tips and instructions for optimizing photos for real estate marketing. It discusses how 90-93% of homebuyers start their search online and most pick the first agent marketing a liked house. The presenter then covers using Photoshop and other programs to edit photos, creating panoramic shots, tagging photos for search engine optimization, and standard image sizes for social media platforms like Facebook, Twitter, and Google. Instructions are given on adding metadata and copyright info to protect photo usage rights.

1. How to O.M.G (Pt 2)
Presenter:
Chuck Ward
“Pro” Director of Marketing

2. Rules For Class
• Silence Your Cell Phone
• Questions in the Chat
Box
• Apply Your Learning

3. Home Buyer Search Metrics
According to the most recent Talking Points
published by the National Association of
Realtors (NAR):
90 – 93% of all homebuyers start their search on
the internet
Most will pick the first agent who is marketing
the house they like

4. One thing is certain, the Internet is The King when it
comes to promoting your newly listed property for
sale.
Good pictures are a crucial marketing
tool for a home sale.
(source:Louisvillehomesblog.com)

5. Today’s Class Agenda
• Basic Working Knowledge of Photo Programs
– Adobe Photoshop
• Creating Panoramic Pictures (special extra
video in the archive page)
• How to “Tag” Your Photos and Images for SEO
• Social Media Sizes

6. Basic Usage Knowledge
• Adobe Photoshop
• (GIMP)
• (Snag-It)
• (Microsoft Picture It)
You can download Adobe
Photoshop (along with all
the other programs) for a
flat fee per month
cheaper than buying the
complete suite of
programs
•
•
•
•
•
Lightroom
Premiere Elements
Adobe Acrobat
Photoshop
After Effects (video + graphics and
more)

7. Brushes and Tools are
Here (adding Elements
Changing Colors or other
Properties of a Particular
Element (layer)
Element of Your
Image Here (layers)
Adding Special Effects
to a Particular Element

8. What Do I Mean By Layers
• Each Layer is a separate
elements
• Think of a sandwich
–
–
–
–
–
Meat (layer)
Bottom Bun (layer)
Vegetables (each is a layer)
Condiments (each is a layer
Cheese (layer)
• In photo editing and
creation
– The layer at the bottom is
the one farthest to the
back
– The layer at the top is
closest to the front

9. Step by Step Video
Quick Photoshop Tutorial
Watch me Build a Simple, Yet
Elegant Facebook Timeline Image
http://youtu.be/pA1Tmm1dT80

10. Resource
• Lynda.com
– Resource for Learning ANYTHING
•
•
•
•
•
Application Programming
HTML 5
Wordpress
Graphics
(Did I say Anything)
– $25 – $37.50 monthly (annually gets two months
free)

11. Resources
• Making Screen Shots
– Jing
• allows for screen capture videos also
• Free or 15$ pro
– Snipping Tool
• Available in Windows 8, Windows 7 and Vista
• Start Menu, All Programs, Accessories
– Removing parts of an image
• ClippingMagic.com

12. Tagging for SEO
• Images.Google.com
• Also included in Google
Blended Search Results
• Get found when being
searched for a phrase
–
–
–
–
By Image
By Video
By Content
By Location

13. Tagging for SEO
1. First and Foremost, save your image with the
search phrase
– Instead of img1, or dsc075, or hollycropped
– Use agent name DASH location DASH occupation
– Example
chuckward-mobile-marketing-tampa.jpg

15. Photoshop Feature
• Using the Meta Data
– Click on File
– Click on File Info
– Add in your content
• Title (remember my tip from earlier)
• Author (that’s your name)
• Description and Keywords (STUFF IT with ALL you can
think off)
– Refer back to my training on YouTube when I did this, same
idea

17. Copyright Notice
First off I am NOT an
Attorney, Lawyer or
anything like that
(though I did stay at a
Holiday Inn last night)

18. Copyright
• Common Questions
– Do watermarks protect my work
• Yes and No
– Does Your MLS have legal language that gives up
your rights to your work once you upload your
images to MLS (some do and some don’t)
– Be careful what you download from the internet,
always give source credit

19. Copyright
• Getty Images Predatory Lawsuits
– Getty likes to buy portfolios of images than will
use Tineye.com to sniff out any purchased image
on the internet
– If they come across such an image on YOUR site
– You WILL get a (NASTY) Letter for Demand

20. Copyright
• Protecting Yourself and Your Work
– Insert metadata and copyright information into your saved
file
– Keep your saved files
– Set up google alerts and tineye.com (both free) to look for
and notify you of image usage
• http://jarred.github.io/
– Embed a watermark (not to big, but not to small) onto
your work (future training)
– Find out the rules of your MLS
• Do you transfer rights of your images to them once you upload
photos into MLS
– Consult an Intellectual Property Attorney

21. Social Media Sizes
Facebook
• Timeline Image
– Used for fan pages and your
own wall
– 851 px by 315 px
• Profile Image
– This is what everyone sees on
any of your post
– 180 2 (180 x 180)
• Profile Apps
– 110 x 74 px

22. Social Media Sizes
Google Related
• Google Likes It BIG
– YouTube Channel Art
2560 x 1440
– Google Plus Pages
940 x 180
2560 x 1440
https://plus.google.com/107547299046
855814776/posts
– Profile
250 x 250 px
Twitter
• Profile Image 73 px 2
• Header 520 x 260 px
• 1920 x 1200 (background)