3. Where are we coming from?
• 10+ years working on Digital
Marketing specifically for pharma
companies
• 500+ web properties (desktop and
mobile) developed and maintained
• coordinating with dozens of agencies
worldwide
• 300+ people constantly working for
some of the largest pharma cos.
4. What have we learned?
High expectations Growing cost Markets
for digital pressures underserved
6. Is it really a 'cost' issue?
Digital Marketers still don't know:
who's reaching what their potential
them clients are looking for
how do they fare if their efforts are
against competitors paying off
8. A closer look
Market Research
ASSUME Personas
Science + Intuition
SEO
ENGAGE ADs
Integrated Campaigns
HOPE FOR Analytics?
THE BEST Can you act upon them?
Was it worth?
Pay Big Bucks
21. We can not do it alone!
To sign up:
• E-mail pharmanext@ciandt.com
• Register at pharmanext.ciandt.com
22. What participants are getting:
We transform sites into multi-device,
manage content at the regional and
country level, speed up change on the
pharma regulated environment, host it
and improve outcomes based on
actionable metrics.
pharmanext.ciandt.com
23. Thank You!
PharmaNext Survey:
bit.ly/pharmanext
(help define priorities for PharmaNext)
New "Digital Barometer" Survey:
a-cross.com/health
(help understand market in general)
Contact info:
Leonardo Mattiazzi, leonardo@ciandt.com
Lucas Persona, persona@ciandt.com
Paulo Seixas, pseixas@ciandt.com