Top 20 Chamber Marketing Opportunities
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Evergreen Area Chamber of Commerce shares their marketing opportunities at monthly meeting "Membership 101"
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Top 20 Chamber Marketing Opportunities
- 1. Welcome to Membership 101 Understanding your membership at the Evergreen Area Chamber of Commerce We are looking for a Ask us for Coffee details! Sponsor! Thank You for Attending!
- 3. A NEW MEMBERSHIP STRUCTURE The Evergreen Area Chamber of Commerce is pleased to announce the launch of our new Membership, Marketing and Visibility Program that allows our member businesses to invest in networking, marketing and exclusive Chamber services to support the growth of their businesses.
- 4. MEMBERSHIP, MARKETING AND VISIBILITY ∗ Tiered membership creates an opportunity for member businesses to invest in their local future, growth and visibility ∗ Membership Investment Levels ∗ Five levels of involvement: Entrepreneur, Business, Executive, Partner and the Chairman’s Circle ∗ Networking, marketing and exclusive Chamber services ∗ Bundle becomes richer as the membership level increases
- 5. WHY DO WE NEED A NEW STRUCTURE? Today’s competitive business climate demands that the Chamber provide flexible, affordable and powerful programs and services that support our members’ objectives. You Spoke, We Listened. An analysis of our membership structure and research into current best practices among other Chambers allowed us to develop a new program that better suits the needs of our member businesses.
- 6. PROGRAM OBJECTIVES Members – Allow Chamber members to identify the packages that best support their business needs – Encourage and maximize members’ involvement in Chamber activities – Outline the networking functions, marketing opportunities and valuable services in a cohesive way – Increase attendance and involvement in events, programs and seminars through bundles of “included” opportunities and services
- 7. WHY DO I WANT TO BE A MEMBER? The Evergreen Area Chamber of Commerce is our community’s business advocacy organization committed to -advancing the interests of our members, -providing opportunities for development, -and promoting our community to create a climate conducive for growth. And, the best of the Chamber is yet to come. New executive leadership, our experienced board members, the Chamber’s new website and our new quality programs and community collaboration signal our dedication to progress and serving as a partner for our members’ businesses.
- 8. THANK YOU! YOUR SUPPORT IS CRITICAL TO OUR SUCCESS!
- 9. Top 20 Chamber Marketing Opportunities Your Keys to Success!
- 10. Opportunity #1 - The Chamber Monthly Newsletter Once a month we email the Chamber’s newsletter directly to more than 1300 contacts and quarterly we post mail to 500+ members; we also give them to potential and new Chamber members and we display them for FREE in our Visitors Center. Advertising in our Monthly Newsletter is optimal for businesses for many reasons: 1. Our members actually read the newsletter cover to cover and support our advertisers. 2. Provides focused advertisement to local area business owners. 3. Your ad will not get lost in our pages. 4. Our monthly newsletters are available on the Chamber website for a one year period
- 11. Opportunity #2 - Weekly email blast Once per week we email all contacts (1300+) with the latest Chamber and community events. Business Card Side Block Advertisement (Size is 2.5”w x 2.5”h) $35 One-time Main Body Advertisement (Size 4.5w x 3.25h) $55 One-time Your Very Own Separate eBlast (Size 5w x 7h) SALE PRICE $150 for 2012 (regular price $250)
- 12. Opportunity #3 - “Members in the News” section of The Chamber Newsletters You have a FREE monthly opportunity to share important news about your business through the “Members in the News” section of The Chamber Newsletter. Information is limited to 50 words; Logos only, no pictures please. You must submit your information and your high resolution logo by the 7th of each month. Please email this information to newsletter@evergreenchamber.org.
- 13. Opportunity #4 - Evergreen Chamber of Commerce Website A basic Member Directory listing is Included with our Entrepreneur Membership. An active hotlink from our site to yours is available for and additional $49 annually but is included free of charge in all upper tiers (Business Chairman’s Circle) Your listing can feature your contact information, business summary, hours of operation, driving directions with an interactive map and customizable key words for search engine optimization (SEO). Also available are photo/logo inclusions, submission of Hot Deals (special offers you create and submit to the site), your calendar events and reports on your hit/traffic statistics. With a login and password, you can access your profile to make changes and updates to your account at any time! NEW BANNER AD OPPORTUNITIES AVAILABLE!
- 14. Opportunity #5 – Listing in Member Directory/Annual Chamber of Commerce Magazine and on Website The Evergreen Chamber of Commerce produces an annual publication as a community resource guide. For those who want advanced marketing awareness, quality full color advertising space is available to our members. Minimum of 20,000 copies Distributed to all current Chamber members and local households Visitor and Relocation Packets Distributed throughout the state at Colorado Welcome centers Denver Metro Convention & Visitors Bureau Denver International Airport and around the National Scenic Byway The Lariat Loop
- 15. Opportunity #6 – REFFERALS via Visitor Information Center & Chamber Business Office Your Chamber is also the Official Evergreen Area Visitor Information Center. Located inside our new office, we display your flyers, rack cards, business cards, and event posters for visitors to access. We also provide referrals by phone and to visitors stopping by. Let us know what you are doing and we will spread the word! Realtor members have a specialized referral system. Please ask for details.
- 16. Opportunity #7 – Social Media Exposure and Participation Your Chamber is active online through social media. Find us on Facebook, LinkedIn and Twitter. Feel free to post to our Wall and invite us to your events. We have 1400+ friends who are active on our pages. We have found Social Media to be the hottest way to get the word out on what is happening with our member businesses.
- 17. Opportunity # 8– Community Calendar Our website is THE place to submit your calendar events to. Visitors and members check here first to find out what is happening. It is FREE for everyone and available to all. We also repost events in our weekly eBlast with a quick link for event submissions. You can also include a website, photos, gallery, and interactive maps. Once active on the website, guests can view weather forecasts, set an email reminder, invite friends, print event summaries and add to their calendars.
- 18. Opportunity # 9– New Member Business Biography and Ribbon Cutting Ceremony When you join the Chamber, your Ribbon Cutting Ceremony will be scheduled and you will be interviewed by staff. Your biography and photo will be featured in our Newsletter and on our website in addition to in our Visitor Center Display Window. We will also invite our membership and contact list to attend your Ribbon Cutting through our eblast, our online calendar and through our social media networks. This is your chance to introduce yourself and highlight the wonderful qualities of your business!
- 19. Opportunity # 10– Mailing of Brochures/Flyers in our Inquiry Packets We get Visitor and Relocation requests via phone, email, our website, and from walk-ins for Evergreen and Chamber Member information. For only $25 month, we will insert your pre-printed advertising material (you provide or pay for the copies) into our packets.
- 20. Opportunity # 11– Featured Member Article Tell the world about who you are and what you do! Membership tiers Executive and higher receive a complimentary Feature Article (300-450 words plus photo) that will be placed in our eblast and on our website. Put a face to your name and spread the word about your business, your employees, your specials, your goals, whatever suits your fancy! Partner member feature articles receive designation as Member of the Month while Chairman’s Circle members are designated as CEO or company profiles in the annual directory.
- 21. Opportunity # 12– Cooperative Event and Advertising Opportunities Throughout the year we will notify you of additional advertising opportunities available. We get offers from community, state and national publications in addition to several non-profit organizations looking for Evergreen representation. Rates are typically at a very reduced cost when multiple members participate.
- 22. Opportunity # 13– Local Publication Discounts Local Publishers such as The Canyon Courier, The Mountain Connection, Score Foothills/Quality Connection, JustAroundHere.com, Hiwan-A-Deal and Echo Pages offer advertising discounts to our members. Offers vary so please contact a Chamber representative for more details.
- 23. Opportunity # 14– Event Sponsorship The Chamber hosts and attends a variety of events during the year including our: Annual Business of the Year Celebration Honoree Celebration Youth and Sports Expo *Evergreen Kickball Classic Harlem Ambassadors Fall Featured-Fashion Show *Economic Forecast Luncheon Multi-Chamber Mixers Membership Breakfasts *Luncheons and more Prices vary depending on event. This is an extremely popular way to have your business stand out as a supporting member. Our Executive, Partner and Chairman’s Circle memberships include credits for event sponsorships.
- 24. Some of our sponsorship opportunities include: $100- Monthly Membership Breakfast (includes 4 minute presentation at meeting, a ¼ page ad in our newsletter, logo/ad in eblast before meeting, opportunity to place your materials on dining tables at meeting, signage at meeting) $950- Membership Luncheons (includes complimentary banner, free active link ad on our homepage, introduction and recognition at Luncheon, 5 minute presentation during program, a 1/2 page ad in our newsletter, logo/ad in eblast before meeting, opportunity to place your materials on dining tables at meeting, signage at meeting) $2500- Annual Business of the Year Celebration Table, seats 8-10 (includes complimentary banner, free active link ad on our homepage, Introduction and recognition at annual event, 5 minute presentation during program, 1 full page ad in our newsletter, logo/ad in eblast before event, opportunity to place your materials on dining tables at registration, logo and mention in program) (These are just a few opportunities. Please see Sponsorship Opportunities Handout for more details.)
- 25. Opportunity # 15– Business Mixers (Attend and Host) This very popular monthly networking event is held at a variety of locations monthly. Enjoy casual business networking and complimentary hors d’oeuvres and beverages. Hosting a Mixer is a fantastic way to promote your business and educate the community about what you do. These fill up fast, so be sure to let us know when you’d like be a host. (related document Business After Hours Agreement)
- 26. Opportunity # 16– Leads Groups Member businesses of the Evergreen Area Chamber have a solution for said problems through the Chamber’s LEADs Groups. The groups are comprised of up to 30 Chamber member businesses who meet on a regular basis. The purpose of a LEADs Group is to continuously exchange referrals and to expand your business network. Membership in each group is limited to one person per business category, thus creating no competition for leads within any specific group. Cost is $40 annually. Partner and Chairman’s Circle Memberships receive one free membership per year.
- 27. Opportunity # 17– Mailing Labels, Weekly Referral List, and Member Contact Lists Starting at just $40, you can receive visitor and member contact information to use for your own marketing purposes. We collect the data, you use it to market using your own campaigns. $40 One set of pre-printed mailing labels (membership only) $40/mo. Weekly Inquiry Contact Info (we collect information from our website, phone calls and walk-ins and forward to you in an Excel spreadsheet) FREE for Business + membership categories $99 Member Contact List (Excel format) FREE for Business + membership categories
- 28. Opportunity # 18– Market Your Business to Potential Employees with Job Postings Save over typical publication costs by posting your jobs on our website, only $30 each until the job is filled! We get regular calls and emails from potential employees looking for work in the Evergreen Area. We also have many member businesses with job openings. Let us help you connect! Get your position noticed on our website for less than the cost of one ad in a print publication! (Free for Business + membership categories)
- 29. Opportunity # 19– Customized Electronic Coupons We can design an electronic coupon for you! We will create your coupon to be featured in our newsletter (1 issue) eblast (2 issues) and on our website (1 month) We will generate the QR code and layout and will give you a .jpg and PDF copy of your coupon for only $100! (ONE FREE for Business + membership categories) Example:
- 30. Opportunity # 20– VOLUNTEER, GET INVOLVED! The last and possibly the best way that you can promote your business is by getting involved. When you volunteer for a committee, for event planning, and especially for helping staff in the office, people get to know who you are and what you do FAST! (we are currently looking for folks who can commit at least 2 hours weekly in the office in addition to event support) As the saying goes, “Out of sight, Out of mind.” If we don’t see you, hear from you or even know you, it is difficult to recommend you. The personal touch goes a long way! You get out what you put in when it comes to Chamber Membership. There are many ways to become active and build the relationships that will sustain your business. Now that you have 20 good ideas for marketing opportunities, the tough part is deciding where to begin! Let us help you develop a marketing plan for the year to come. Give us a call at 303-674-3412 to begin growing your business today.
- 31. So what are you waiting for? Pick 3 ways to market your business that you can take action on now!!! Q&A
Notas del editor
- A new membership structure was launched in July of 2011 that allows members to invest in their own growth and the growth of other businesses in our community through netoworking, marketing and exclusive Chamber services.
- This new tiered structure has five levels of involvement that offer a customized approach to membership. Each level is bundled in a way the becomes richer with benefits as you increase your investment. Each level includes the benefits of the tiers that precede building on the basic membership. In the past there was one cost associated with membership that didn’t take into consideration the varied needs of all businesses.
- Supporting members objectives is the foundation of the new structure in place. You spoke, we listened. Our membership structure is based on research from within our business community as well as current best practices among other Chambers in an effort to customize to suit the needs of member businesses.
- Objective for the program…again offering a structure that is customized to the needs of Chamber members, a system that best supports business needs, Encourages and maximized members involvement, valuable services, networking functions and marketing opportunities in a unified manner. And of course increase attendance and involvement through buddled or included opportunities and services.
- Our Chamber functions as the communities business advocacy organization. Understanding that commitment The Evergreen Area Chamber of Commerce is focused on advancing the interests of our members, providing opportunities for development and promoting our community to create a climate conducive for growth. We feel at the Chamber that the best is yet to come. As a group that makes it a point to listen to the community we will continue to grow and evolve to suit our business community’s needs.
- So…thank you for your support! As Nancy Dykman our current board Chair has said, who is the Chamber? You are! We all are! We cannot be successful without you! So Thank you! Now lets talk about the top 20 marketing opportunities available with membership at the Evergreen Chamber!
- Lets begin…
- The Chamber newsletter goes out once a month through email and quarterly a print copy is sent to more than 500 members. We send out a print copy as a reinforcement due to the overload of online reading every person, Im sure in this room is inendated with on a daily basis and our members have responded in favor of having a print copy available. Our email contact list is now at more than 1300 that includes 900 non members of the chamber. This is a great opportunity to advertise your business happenings or just tell our community who you are and what you offer. Each newsletter is available for a one year period on our website.
- Our contact list is growing so here is a great opportunity to feature your business in a customized ad that again reaches more than 1300 recipients. If you have the entrepreneur membership and believe you might utilize this marketing tool once or twice you might want to consider the second tier membership that include one free. At this time we are offering a separate eblast (a’la carte) for 150. Kris Grimshaw will help you create an attention getting promotion. She produces the electronic mailings, the newsletter and updates the website.
- Utilize this free opportunity to share what is going on in your organization. Our members in the news features Chamber businesses with a 50 word section including your logo. You need to submit by the 7 th of each month.
- As a member you have a listing on our website that includes the information necessary for our visitors to find you. If you have an Entrepreneur level membership you can add for only $49 a hotlink to your website.
- The annual directory is something to consider and make room for in your budget coming up toward the end of the year. A distribution of 20,000 currently and now with our move and expansion to become a visitor center we expect that to grow this next year. All current members and local households. Visitor and relocations packets. Distributed throughout the state at Welcome centers, Denver Metro Convention and Visitors Bureaus, DIA and National Scenic byways like The Lariat Loop…this community resource guide is an opportunity for full color advertising available to our members. This year we launched the mobile app and now you can access all the information about our business community through your smart phone. Once the app is downloaded you do not have to have internet connection to access the info. It is always available to the user!
- Our new location is certainly getting attention. We had 133 walk-ins in February. A remarkable number considering it is still winter so this is a great opportunity for your business to get noticed. Any flyers, rack cards, business cards event posters that you have and if you do not have consider creating marketing materials that we can offer to our visitors. We have a special referal system for realtors making it fair to our local firms to receive leads as they come in.
- We have a very active social media platform through facebook at the Chamber so this is a great opportunity for you to post an event or even an introduction to our 1400 fans! Remember though you have to post to our wall for your info to get maximum exposure. We will repost to our fans. What a great way to get free advertising! Also within your listing on our website if you have a facebook business page do not forget to add it especially if you do not have a website, facebook, linkedin and twitter offer additional access to your company information!
- Our website is the main access to our community happenings and resources. Utilize this free opportunity to post your event, event if it is a meeting, luncheon, large or small take advantage. This is another way to get click through traffic as well. Once on the calendar it is a link to your companies online presence.
- Feb 22 nd Chamber Breakfast. Once a month Every 4 th Wednesday. Sponsorship is a fantastic way to stand out from the crowd in our community. Having added three new events to our list there is no lack of opportunity here! Consider sponsorship as a way to market to a community that believes in building relationships.
- Here is an opportunity to expand your business network. Comprised of up to 30 Chamber member businesses, the leads groups offer a chance to continuously exchange referrals. Currently there are two LEADS groups that both meet twice monthly. The early addition meets on the 1 st and 3 rd Tuesday from 7:30-8:30 and the Lunch Bunch meets every 1 st and 3 rd Thursday from 11:30-12:30. As a member of one of the Leads groups The Lunch Bunch I see participation as a great opportunity to network on a more meaningful level, I mean lets face it as business owners one of the biggest challenges is sometimes communicating efficiently to a potential client what you do! The Leads groups help you expand your network through continuous contact with those who truly understand your contribution and what you offer. I am a current member of the Lunch Bunch and aside from the chance for word of mouth
- 40 dollars receive visitor and member contact information for your own marekting purposes. One set of preprinted mailing labels 40 per month is weekly inquiry contact info…as we collect it you get it. Excel spread sheet form…free for business members and higher Member Contact list 99 dollars.
- Local publications a one time posting for a fee of 60…our posting is 30 until the position is filled and gets social media exposure as well.
- Investing a bit of time at the chamber events can make all the difference. If you make yourself known, people will know you and what you do. Be a volunteer and capitalize on the opportunity to be a face in the community and generate leads at the same time.
- Membership 101 are every 2 nd Thursday of every month at 8am. Membership breakfasts are every 4 th Wed. at 7:15 am. Mixers are every 3 rd Thursday of every month. Luncheons are announced quarterly.