Technology Platforms are changing the way marketers reach existing and prospective clients and impacting on marketing ROI.

1. How technology platforms are
changing marketing forever

2. Since the early days of Digital Marketing, tools
have existed for Gathering, Structuring &
Publishing content which Marketers have used to
reach an online audience.

3. Technology Platforms are changing the way
marketers reach existing and prospective clients
and impacting on marketing ROI.

4. Digital Marketing
the past

6. Issues that impact success
Speed (e.g creating campaign deliverables from scratch for every project).
Cost (high number of campaign elements and managing multiple tools).
Measurability (A lack of standardised metrics).

7. How the industry
has evolved

17. What is the major change?

18. What is the major change?
The user has taken control

19. the big questions
1) How do I know where to communicate?

20. the big questions
1) How do I know where to communicate?
2) How do I get my communication out?

21. the big questions
1) How do I know where to communicate?
2) How do I get my communication out?
3) How do I manage a campaign?

22. the big questions
1) How do I know where to communicate?
2) How do I get my communication out?
3) How do I manage a campaign?
4) How do I measure the impact?

23. the big questions
1) How do I know where to communicate?
2) How do I get my communication out?
3) How do I manage a campaign?
4) How do I measure the impact?
5) How do I plan for the next campaign?

24. Digital Marketing
the present & future

25. Research proves that using today’s online
marketing channels together rather than in
isolation has proven to be much more successful
for campaigns.

26. The evolution of platforms
Allowing the automation of marketing
techniques and solutions.

27. How do I know
where to communicate?

28. How do I know where to communicate?
Two key audiences:

29. How do I know where to communicate?
Two key audiences:
People you want to sell to (Customers)

30. How do I know where to communicate?
Two key audiences:
People you want to sell to (Customers)
People who will help you reach them (Influencers)

31. How do I know where to communicate?
www.klout.com

34. How do I know where to communicate?
www.klout.com ie.yoursocialmonitor.com

36. How do I get
my communication out?

37. How do I get my communication out?
www.wordpress.com

39. How do I get my communication out?
www.wordpress.com www.wildfireapp.com

41. How do I get my communication out?
www.wordpress.com www.wildfireapp.com

42. How do I get my communication out?
You need to reach an audience on every screen
Across smart phones, intenet t.v., desktops and tablets
A campaign should be optimised for all devices

43. How do I get my communication out?
www.wordpress.com www.wildfireapp.com www.brightcove.com

45. How do I manage a campaign?

46. How do I manage a campaign?
www.awarenessnetworks.com

48. How do I manage a campaign?
www.awarenessnetworks.com www.radian6.com

50. How do I measure the impact?

51. How do I measure the impact?

53. How to plan for the future?

54. How to plan for the future?

55. How to plan for the future?

56. How to plan for the future?

57. How to plan for the future?

58. How to plan for the future?

59. How to plan for the future?

60. What we
have learned

61. Platforms allow you to be more effective and manage your time
more productively.

62. Platforms allow you to be more effective and manage your time
more productively.
No one platform is going to allow you to fully understand and
engage with your audience.

63. Platforms allow you to be more effective and manage your time
more productively.
No one platform is going to allow you to fully understand and
engage with your audience.
Make yourself aware of future trends in platforms.

64. thanks!