1. PEPSICO COMPANY PRESENTATION
PEPSICO is a multinational manufacturer of beverage&corn chips, potato chips and other
snack foods.``

2. CONTENTS
History
Mission and Vision
Values and Philosophy
Origins
Acquisitions and divestments
Restructuring
Competition
Products and brands
Areas of business

3. PEPSICO HISTORY
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United
States, with interests in the manufacturing, marketing and distribution of grain-based snack
foods, beverages, and other products. PepsiCo, Inc. is founded by Donald M. Kendall, President and
Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of
Frito-Lay, through the merger of the two companies. PepsiCo was formed in 1965 with the merger of
the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product
Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of
Tropicana in 1998 and a merger with Quaker Oats in 2001 – which added the Gatorade brand to its
portfolio as well.
As of 2009, 19 of PepsiCo's product lines generated retail sales of more than $1 billion each, and the
company’s products were distributed across more than 200 countries, resulting in annual net
revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beverage
business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food
and beverage business.
Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006, and the company
employed approximately 285,000 people worldwide as of 2010. The company’s beverage distribution
and bottling is conducted by PepsiCo as well as by licensed bottlers in certain regions. PepsiCo is a SIC
2080 (beverage) company.

4. PEPSICO MISSION AND VISION
Our Mission
Our mission is to be the world's premier consumer products company focused on convenient
foods and beverages. We seek to produce financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty, fairness
and integrity.
Our Vision
"PepsiCo's responsibility is to continually improve all aspects of the world in which we
operate - environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental
stewardship, activities to benefit society, and a commitment to build shareholder value by
making PepsiCo a truly sustainable company.

5. PEPSICO VALUES & PHILOSOPHY
`` Our Values & Philosophy are a reflection of the socially and environmentally
responsible company we aspire to be. They are the foundation for every business decision
we make.``

6. ORIGINS
The recipe for Pepsi, the soft drink, was first developed in the 1890s by a New Bern, North Carolina pharmacist and
industrialist, Caleb Bradham, who named it "Pepsi-Cola" in 1898. As the cola developed in popularity, he created the
Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903.[3] The Pepsi-Cola Company was first
incorporated in the state of Delaware in 1919.[4] The company went bankrupt in 1931 and on June 8 of that year the
trademark and syrup recipe was bought by Charles Guth who owned a syrup manufacturing business in
Baltimore, Maryland. Guth was also the president of Loft, Incorporated, a leading candy manufacturer and used the
company's labs and chemists to reformulate the syrup. He further contracted to stock the soda in Loft's large chain of
candy shops and restaurants, which were known for their soda fountains, used Loft resources to promote Pepsi, and
moved the soda company to a location close by Loft's own facilities in New York City. In 1935 the shareholders of Loft
sued Guth for his 91% stake of PepsiCo in the landmark Guth v. Loft Inc.. Loft won the suit and on May 29, 1941
formally absorbed Pepsi into Loft, which was then rebranded as Pepsi Cola Company that same year. (Loft restaurants
and candy stores were spun off at this time.) In the early 1960s the company product line expanded with the creation
of Diet Pepsi and purchase of Mountain Dew.[5]
Separately, the Frito Company and H.W. Lay & Company – two American potato and corn chip snack manufacturers –
began working together in 1945 with a licensing agreement allowing H.W. Lay to distribute Fritos in the Southeastern
United States. The companies merged to become Frito-Lay, Inc. in 1961.[6]
In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc., the company it is known as at
present. At the time of its foundation, PepsiCo was incorporated in the state of Delaware and headquartered in
Manhattan, New York. The company's headquarters were relocated to its still-current location of Purchase, New York
in 1970,[7] and in 1986 PepsiCo was reincorporated in the state of North Carolina.[4]
PepsiCo was the first company to stamp expiration dates, starting in March 1994.

7. ACQUISITIONS AND DIVESTMENTS
Between the late-1970s and the mid-1990s, PepsiCo expanded via acquisition of businesses outside of its core
focus of packaged food and beverage brands; however it exited these non-core business lines largely in
1997, selling some, and spinning off others into a new company named Tricon Global Restaurants, which later
became known as Yum! Brands, Inc..[8] PepsiCo also previously owned several other brands that it later sold, in
order to allow it to return focus to its primary snack food and beverage lines, according to investment analysts
reporting on the divestments in 1997.[9] Brands formerly owned by PepsiCo include: Pizza Hut,[10] Taco Bell,[10]
KFC,[10] Hot 'n Now,[11] East Side Mario's,[12] D'Angelo Sandwich Shops,[13] Chevys Fresh Mex, California Pizza
Kitchen,[14] Stolichnaya[15] (via licensed agreement), Wilson Sporting Goods[16] and North American Van Lines.[17]
The divestments concluding in 2007 were followed by multiple large-scale acquisitions, as PepsiCo began to extend
its operations beyond soft drinks and snack foods into other lines of foods and beverages. PepsiCo purchased the
orange juice company Tropicana Products in 1998,[18] and merged with Quaker Oats Company in 2001,[19] adding
with it the Gatorade sports drink line and other Quaker Oats brands such as Chewy Granola Bars and Aunt
Jemima, among others.[20]
In August 2009, PepsiCo made a $7 billion offer to acquire the two largest bottlers of its products in North America:
Pepsi Bottling Group and PepsiAmericas. In 2010 this acquisition was completed, resulting in the formation of a
new wholly owned subsidiary of PepsiCo, Pepsi Beverages Company.[21] In February 2011, the company made its
largest international acquisition by purchasing a two-thirds (majority) stake in Wimm-Bill-Dann Foods, a Russian
food company which produces milk, yogurt, fruit juices and dairy products.[22] When it acquired the remaining 23%
stake of Wimm-Bill-Dann Foods in October 2011, PepsiCo became the largest food and beverage company in
Russia.[23][24]

8. RESTRUCTURING
In February 2012 ahead, CEO of PepsiCo Inc. plans to cut 8,700 jobs or about 3
percent of the PepsiCo's global workforce and boost marketing spending for its
brand by as much as $600 million. It may save about $1.5 billion by 2014.[25]

9. COMPETITION
The Coca-Cola Company has historically been considered PepsiCo’s primary competitor in the beverage market,[26] and
in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since
both companies began to compete. In 2009, the Coca-Cola Company held a higher market share in carbonated soft
drink sales within the U.S.[27] In the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage
market, however, reflecting the differences in product lines between the two companies.[27] As a result of
mergers, acquisitions and partnerships pursued by PepsiCo in the 1990s and 2000s, its business has shifted to include
a broader product base, including foods, snacks and beverages. The majority of PepsiCo's revenues no longer come
from the production and sale of carbonated soft drinks.[28] Beverages accounted for less than 50 percent of its total
revenue in 2009. In the same year, slightly more than 60 percent of PepsiCo's beverage sales came from its primary
non-carbonated brands, namely Gatorade and Tropicana.[27]
PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U.S. snack food market, accounting for
approximately 39 percent of U.S. snack food sales in 2009.[27] One of PepsiCo's primary competitors in the snack food
market overall is Kraft Foods, which in the same year held 11 percent of the U.S. snack market share.[27]

10. PRODUCTS AND BRANDS
PEPSI-COLA BRANDS FRITO-LAY-NORTH FRITO-LAY- NORTH AMERICA BRANDS
Pepsi AMERICA BRANDS Cheetos cheese flavored snacks
Sierra Mist Lay's potato chips Rold Gold pretzels
Slice Lay's Kettle Cooked potato Funyuns onion flavored rings Sunchips
Tropicana chips multigrain snacks
Ocean Spray (License) Wavy Lay's potato chips Sabritones puffed wheat snacks
More Baked Lay's potato crisps Cracker Jack candy coated popcorn
Mountain Dew Maui Style potato chips Chester's popcorn Grandma's cookies
AMP Energy Ruffles potato chips Gamesa cookies and wafers
Mug Root Beer Baked Ruffles potato Munchos potato crisps Smartfood popcorn
No Fear crisps Baken-ets fried pork skins
Seattle's Best Coffee Doritos tortilla chips Matador meat snacks
Tazo Baked Doritos tortilla Frito-Lay nuts Frito-Lay,
SoBe chips Fritos and Tostitos dips & salsas Frito-
Aquafina Tostitos tortilla chips Lay, Doritos and Cheetos snack crackers
Starbucks (Partnership) Baked Tostitos tortilla Hickory Sticks
Lipton (Partnership) chips
Outside North America Santitas tortilla chips
Stacy's pita chips
Fritos corn chips

11. PRODUCTS AND BRANDS
FRITO-LAY OUTSIDE NORD FRITO-LAY OUTSIDE NORD AMERICA BRANDS
AMERICA BRANDS
Walkers Monster Munch corn snacks, Gamesa cookies Doritos Dippas
Bocabits wheat snacks Sonric's sweet snacks, Wotsits corn snacks, Walkers Sensations
Crujitos corn snacks Doritos, A La Turca Lay's Mediteranneas, Red Rock Deli Kurkure Smiths
Fandangos corn snacks Sensations Lays Artesanas PC Cheetos Shots Quavers Snacks
Hamka's snacks
Niknaks cheese snacks
Quavers potato snacks
Sabritas potato chips GATORADE BRANDS QUAKER BRANDS
Smiths potato chips
Walkers potato crisps
Walkers Square potato
snacks
Walkers French Fries
TROPICANA BRANDS
potato sticks

12. PRODUCTS AND BRANDS

13. AREAS OF BUSINESS
The structure of PepsiCo's global operations has shifted multiple times in its history as a result of international expansion, and as of 2010
it is separated into four main divisions:[31] PepsiCo Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe, and PepsiCo Asia,
Middle East and Africa. As of 2009, 71 percent of the company’s net revenues came from North and South America, 16 percent from
Europe and 13 percent from Asia, the Middle East and Africa. [32] Approximately 285,000 people are employed by PepsiCo worldwide as of
2010.[33]