Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would
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The document summarizes a 2013 study of 227 bloggers and their relationships with brands. It found that most bloggers are female ages 25-44 who have been blogging for over 3 years about family/parenting, food, or products. Over half have over 10,000 monthly unique visitors. While brands most frequently measure blogger influence by social media followers and stats, bloggers expressed a preference for brands to consider reader engagement and offline community involvement.
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Blogger Influence: How Brands Measure It, and How Bloggers Wish They Would
- 1. Source: 2013 Blogger-Brand Relationship Study; The Social Craft Blogger Influence: How Brands Measure It (and how bloggers want to be measured)
- 2. Source: 2013 Blogger-Brand Relationship Study; The Social Craft About the Survey
- 3. Source: 2013 Blogger-Brand Relationship Study; The Social Craft 227Bloggers 29 U.S. States
- 4. Source: 2013 Blogger-Brand Relationship Study; The Social Craft 92% Female 80% Ages 25-44
- 5. Source: 2013 Blogger-Brand Relationship Study; The Social Craft 84%Blogging 3 years or more Family/parenting Food, recipes and/or cooking Products and reviews
- 6. Source: 2013 Blogger-Brand Relationship Study; The Social Craft More than half Have 10,000+ unique visitors per month 18%Have 50,000+
- 7. Source: 2013 Blogger-Brand Relationship Study; The Social Craft 93% Have done promotional work with brands
- 8. Source: 2013 Blogger-Brand Relationship Study; The Social Craft 30 questions covered four main topic areas: Establishing brand relationships Types of work Compensation Overall experience
- 9. Source: 2013 Blogger-Brand Relationship Study; The Social Craft How Are Brands Measuring Bloggers’ Influence?
- 10. Source: 2013 Blogger-Brand Relationship Study; The Social Craft I have been asked by brands to provide the following information as a measure of my influence:
- 11. Source: 2013 Blogger-Brand Relationship Study; The Social Craft 7% 18% 19% 22% 44% 66% 67% 68% Community involvement Klout score YouTube subscribers Instagram followers Pinterest followers Blog traffic stats Facebook fans Twitter followers Blogger Influence Statistics Most Commonly Requested By Brands
- 12. Source: 2013 Blogger-Brand Relationship Study; The Social Craft 22%Say this is “always” or “often” the case.
- 13. Source: 2013 Blogger-Brand Relationship Study; The Social Craft How Do BloggersWish to be Measured?
- 14. Source: 2013 Blogger-Brand Relationship Study; The Social Craft Is there a measure of influence you wish brands would ask for more frequently?
- 15. Source: 2013 Blogger-Brand Relationship Study; The Social Craft #1Reader Engagement
- 16. Source: 2013 Blogger-Brand Relationship Study; The Social Craft #2Offline Community Involvement
- 17. Source: 2013 Blogger-Brand Relationship Study; The Social Craft Overall social media “footprint” Growth statistics Subscribers Years experience Previous campaigns
- 18. Source: 2013 Blogger-Brand Relationship Study; The Social Craft One notable exception
- 19. Source: 2013 Blogger-Brand Relationship Study; The Social Craft
- 20. Source: 2013 Blogger-Brand Relationship Study; The Social Craft For more information, visit: thesocialcraft.com/research Cindy Meltzer Founder & Principal The Social Craft cindy@thesocialcraft.com @cindymeltz
Editor's Notes
- Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
- Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
- Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
- Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
- Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
- Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
- Confidential online survey conducted in March and April of 2013. 8% outside of U.S.