This document discusses using social media, especially Twitter and Facebook, for political advocacy and social good. It notes that Facebook dominates in terms of number of users, including 50% of users accessing Facebook via mobile. Twitter is also widely used, with 60% of users on mobile. The document provides information on profiles, following others, tweets and retweets, hashtags, and mentions on Twitter. It explains how these features can increase reach and engagement when used for advocacy on issues and events.

1. Social Networking for
Political Advocacy and
Social Good
Cindy Meltzer
The Social Craft
@cindymeltz

3. Facebook Dominates

4. The Most
Successful
Networks are
the Most
Accessible

5. 50% Use
Facebook on
Mobile

6. The Trouble With Facebook?
16%

7. Twitter

8. Twitter via SMS (Mobile Texting)
60% Use Twitter
on Mobile

10. Twitter Basics

11. Username
Avatar
Profile description
Location Website
How many How many
people I follow people follow
on Twitter me on Twitter

12. • 140 character
messages
• People,
brands
• Often contain
links (URLs are
shortened)
• Thoughts,
ideas,
conversations,
content,
events

13. @mentions
Using @username is the way you talk to or about someone. This convention is used to:
1) Have a conversation with
someone
Yes, these “conversations” are public – there is a
different way to send private messages if you need
to
2) Give credit where credit is
due
Always cite your sources when you can – it’s
journalistically ethical and good Twitter etiquette
3) Talk about or reference
someone/something
Doing this “pings” the person you’re talking
about, so they are more likely to see your
tweet

14. Who is mentioning you?

15. Retweets: Sharing others’ content

16. Hashtags
Events
Topics
Chats
Humor

17. How Hashtags Increase Reach

18. Using hashtags for social/political
advocacy

19. Using hashtags for social/political
advocacy

20. Twitter

21. Facebook